Femke van Gestel
Person
Brinkerhof Distributie: documents · champion
Femke van Gestel is the CRM champion and day-to-day sponsor of the Growth brain. She drives account manager adoption but says she cannot commit budget without Ruud Verhoeven. Usage fell by 1 Sep 2026 and the renewal is on 24 Nov 2026.
Who they are
Insight
Current to 12 Oct 26Femke van Gestel is the CRM champion and day-to-day sponsor of the Growth brain. She drives account manager adoption but says she cannot commit budget without Ruud Verhoeven. Usage fell by 1 Sep 2026 and the renewal is on 24 Nov 2026.
Role: Head of Commercial Operations in Eindhoven and the CRM champion. She sponsors the Growth brain and asked 846 of 10471 questions over the last 12 months, 8% of the organisation's total.
Influence: she shapes adoption, not budget. She has said she cannot commit budget without Ruud Verhoeven, the Financial Director, who decides on paper.
Watch: on 1 Sep 2026 she said some account managers went back to spreadsheets and that she did not push enough.
Renewal: her 16 Sep 2026 ticket reported stale orders data. The renewal is on 24 Nov 2026, with close pencilled for 30 Oct 2026.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Brinkerhof Distributie | Head of Commercial Operations | champion | femke.vangestel@brinkerhof.example |
Activity
- 19 Oct 2026callBrinkerhof Distributie / BB-Demo – Renewal
+2 - 16 Oct 2026callBrinkerhof Distributie / BB-Demo – Qbr+1
- 9 Oct 2026callBrinkerhof Distributie / BB-Demo – Renewal+1
- 16 Sep 2026ticketOrders connector stopped syncing
- 1 Sep 2026callBrinkerhof Distributie / BB-Demo – Renewal+2
- 25 Aug 2026dealBrinkerhof Distributie – Renewal
- 28 Jul 2026ticketDate filter for orders view
- 6 Jul 2026callBrinkerhof Distributie / BB-Demo – Check In
- 11 May 2026callBrinkerhof Distributie / BB-Demo – Negotiation
+1 - 23 Apr 2026email_threadFollow-up: expansion proposal
- 22 Apr 2026callBrinkerhof Distributie / BB-Demo – Proposal
- 13 Apr 2026email_threadFollow-up: quarterly business review+1
- 10 Apr 2026callBrinkerhof Distributie / BB-Demo – Qbr+1
- 9 Apr 2026dealBrinkerhof Distributie – Expansion
- 16 Mar 2026ticketHow to build dashboards
- 12 Feb 2026ticketDuplicate company names
- 7 Jan 2026callBrinkerhof Distributie / BB-Demo – Onboarding
- 29 Dec 2025callBrinkerhof Distributie / BB-Demo – Onboarding
- 24 Dec 2025callBrinkerhof Distributie / BB-Demo – Onboarding
- 19 Dec 2025ticketGetting our account managers started
- 15 Dec 2025callBrinkerhof Distributie / BB-Demo – Onboarding
- 8 Dec 2025callBrinkerhof Distributie / BB-Demo – Onboarding
- 3 Dec 2025email_threadFollow-up from kickoff+1
- 2 Dec 2025callBrinkerhof Distributie / BB-Demo – Kickoff+1
- 24 Nov 2025email_threadKickoff scheduling for your Growth implementation
- 15 Sep 2025email_threadBrinkerhof Distributie: follow-up on the Growth proposal
- 11 Sep 2025callBrinkerhof Distributie / BB-Demo – Proposal
- 5 Sep 2025email_threadProposal walkthrough: finding a time
- 26 Aug 2025callBrinkerhof Distributie / BB-Demo – Demo
+1 - 8 Aug 2025callBrinkerhof Distributie / BB-Demo – Demo
+2 - 14 Jul 2025email_threadFollowing our discovery conversation
- 10 Jul 2025callBrinkerhof Distributie / BB-Demo – Discovery
- 5 Jun 2025dealBrinkerhof Distributie – New