Brinkerhof Distributie / BB-Demo – Check In
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Brinkerhof Distributie: documents · 2026-07-06 11:15
Check-in on 6 Jul 2026 with Femke van Gestel. Usage is up but still about a dozen of fifty users. Renewal is on 24 Nov 2026, and Ruud needs a value story before he commits budget.
What was said
What this says
Current to 12 Oct 26Check-in on 6 Jul 2026 with Femke van Gestel. Usage is up but still about a dozen of fifty users. Renewal is on 24 Nov 2026, and Ruud needs a value story before he commits budget.
What happened: Elena Novak walked through usage, one closed ticket and plans for the second half of the year. Active users average around a dozen, a rise of about a third on the previous quarter.
Customer view: Femke said a dozen of fifty is "better, but it is not where I want to be". She confirmed the morning numbers are right and that one account manager now asks the brain before calling the warehouse.
Commercial: Elena stated £48,000 a year on Growth, with the contract running to 23 Nov 2026 and renewal on 24 Nov 2026. Femke cannot commit budget without Ruud, who will ask what it costs and what they get.
Watch: the Flanders team is quiet and the value summary for Ruud must land before the autumn.
Themes
Current to 9 Oct 26Theme
Usage growth, renewal value case
Importance
renewal
Sentiment
positive
Voice
champion
Who was there
BB-Demo
CRMmade from
Them
CRMmade from
Follow-up
Next steps
Current to 9 Oct 26- Elena sends a proposed date range for the Flanders session by the end of the week of the call.
- Femke chooses the installer accounts to use in the session.
- Elena prepares the usage and value summary for Ruud before the autumn.
Risks
Current to 9 Oct 26- Only about a dozen of fifty licensed users are active, which weakens the value story at renewal.
- Ruud holds the budget and has not yet seen what the brain costs against what it delivers.
- The Flanders team is still quiet and needs a hands-on session with real accounts.
Opportunities
Current to 9 Oct 26- The purchasing team could be a later addition, though Femke said not now.
- An account manager now asks the brain first, a sentence Elena can use in the renewal case.
Transcript
Elena Novak NoneHello Femke, good morning. Can you hear me properly?
Femke van Gestel NoneYes, good morning Elena. I hear you fine. The video is a bit slow, one second. Okay, now it is there.- Elena Novak NoneGood. Thank you for making the time. How is the week in Eindhoven? Is it as warm there as it is meant to be in the south?
- Femke van Gestel NoneWarm, yes. Too warm for the office. Half of the team is working from home today. But that is fine, they are online.
- Elena Novak NoneUnderstood. So, to confirm the agenda I emailed beforehand. There are three points. First, usage over the last quarter. Second, the one support ticket you raised. Third, what you want from the brain in the second half of the year, and what we should prepare for the renewal in November.
- Femke van Gestel NoneGood. Before that, let me check last time's actions. You were going to send the short guide for the account managers. The one about searching by installer. Did that arrive? I forwarded it.
- Elena Novak NoneYes, as agreed, I sent it the week after our last call. And you were going to ask two of the account managers to try the saved questions for delivery complaints. I will make sure that I do not lose track of that one. How did it go?
- Femke van Gestel NoneYes, they did it. Both of them. One was sceptical. Now he asks the brain first, before he calls the warehouse. That is what I want. What is the plan to get the others there?
- Elena Novak NoneThat is exactly my first point, so let me show you the numbers. I am sharing my screen now. Can you see it?
- Femke van Gestel NoneYes. I see the usage page.
- Elena Novak NoneGood. Active users over the last thirty days average at around a dozen. That is a clear rise compared with the previous quarter, by about a third. You are licensed for fifty users, so there is a lot of room, but the direction is right.
- Femke van Gestel NoneA dozen. Out of fifty. Hmm. Okay, it is better, but it is not where I want to be. Who are the twelve?
- Elena Novak NoneMostly the account managers for the southern Netherlands, and a few people in credit control and customer service. The Flanders team is still the quiet group. To confirm, I can see that from the activity, not from a survey, so please correct me if it looks different from your side.
- Femke van Gestel NoneNo, that is right. Flanders is quieter. They work in a different rhythm. Many calls in the car, not at the desk. Let's make it practical. If I organise a short session for them, can you join?
- Elena Novak NoneYes, of course. I will make sure that I can do it in Dutch where I can and in English where I must. Perhaps thirty minutes, with a real installer account from their region, so they see their own orders, complaints and credit queries in one view.
- Femke van Gestel NoneYes. Real accounts. Not demo data. They do not believe demo data.
- Elena Novak NoneAgreed. I will note that as action one. Now the second point, the ticket. There was only one in the last thirty days, and it was not high priority. It concerned a question about how to filter complaints by delivery date. It was answered the same day, and it is closed.
- Femke van Gestel NoneYes, that was from me, I think. Or from Jeroen. No, it was me. The answer was fine. Fast.
- Elena Novak NoneGood, thank you. So nothing outstanding on support. I also see no problems with the connectors. The nightly refresh has completed on time, as far as we can see from our side.
- Femke van Gestel NoneThat I can confirm. The account managers say the morning numbers are right. One of them says the credit view is the thing he looks at first. Before he visits an installer.
- Elena Novak NoneThat is useful to hear. May I put that in the notes? It is the kind of sentence that is valuable at renewal time.
- Femke van Gestel NoneYes, put it. But Ruud will ask what it costs per year and what we get. I cannot commit budget without him, you know that.
- Elena Novak NoneOf course. That is partly why I raised the third point. You are contracted at £48,000 a year on Growth, and the contract runs to 23 Nov 2026, with the renewal on 24 Nov 2026. Invoicing matches the order form and there is nothing overdue, so there are no surprises there. What I would like is a clear value story for Ruud before the autumn.
- Femke van Gestel NoneGood. What would be in it?
- Elena Novak NoneThree things, to confirm. One, how many questions your people ask each month, and how that has moved. Two, which installer accounts and complaint types they look at most. Three, an honest statement of what is not used yet, so that we do not pretend. I would write it, and you would comment on it.
- Femke van Gestel NoneI like number three. Honest. Ruud likes that too. And the Flanders point must be in there, I do not want to hide it.
- Elena Novak NoneThen we say it plainly, together with the plan for the session. Is there anything else you want the brain to do before the end of the year? Another team, another system?
- Femke van Gestel NoneMaybe the people in purchasing. They ask us for the same complaint overview all the time. But not now. First Flanders. One thing at a time.
- Elena Novak NoneUnderstood. I will note purchasing as an idea for later, not as an action. So, to summarise the actions. One, I send you a proposed date range for the Flanders session by the end of this week. Two, you choose the installer accounts we use. Three, I prepare the usage and value summary for Ruud, in good time before the autumn. Is that how you see it?
- Femke van Gestel NoneYes. That is the plan. And please write it down, so I can forward it to Ruud.
- Elena Novak NoneI will send the written actions this afternoon. Thank you, Femke. It is good news to see the usage going up.
- Femke van Gestel NoneThank you, Elena. Groetjes. Talk soon.
- Elena Novak NoneKind regards, Femke. Goodbye.
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