Brinkerhof Distributie / BB-Demo – Demo
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Brinkerhof Distributie: documents · 2025-08-08 11:15
Demo held on 8 Aug 2025 for Growth at £56,000 all in. The team liked the installer page. Femke van Gestel cannot commit budget without Ruud, and signature is pencilled for 10 Nov 2025.
What was said
What this says
Current to 11 Oct 26Demo held on 8 Aug 2025 for Growth at £56,000 all in. The team liked the installer page. Femke van Gestel cannot commit budget without Ruud, and signature is pencilled for 10 Nov 2025.
What happened: Anya Petrova showed an installer page and plain-language questions on a test brain built from Brinkerhof's own sample. Dutch questions worked in a first test.
Customer view: Joost van der Linden said the page would save him an hour, maybe two on a busy week. Femke asked whether account managers would use it every day, and Sophie Ling pointed to the Growth quarterly reviews.
Commercial: Sophie restated Growth, forty users, eight connectors, £56,000 all in with implementation included. Ruud wants subscription and one-off split so every line matches the contract.
Watch: nightly refresh is not live, and Femke said credit needs checking with Ruud. Who sees credit information is still an open configuration point, and Bas Kuijpers wants a say.
Themes
Current to 9 Oct 26Theme
Growth demo, budget holder pending
Importance
upsell
Sentiment
positive
Voice
champion
Who was there
BB-Demo
CRMmade from
Them
CRMmade from
Follow-up
Next steps
Current to 9 Oct 26- Anya Petrova sends the installer page screenshot and the list of open points.
- Sophie Ling sends Femke the one-page note and the split proposal for Ruud.
- Bas Kuijpers confirms the four sources.
Risks
Current to 9 Oct 26- Femke cannot commit budget without Ruud, so the 10 Nov 2025 signature date depends on his approval.
- Nightly refresh may not be enough for the credit side, which is still an open point to check with Ruud.
- Femke doubts daily use by account managers, which is a Growth adoption risk.
Opportunities
Current to 9 Oct 26- Growth at £56,000 all in, with four sources against eight connectors leaving room to add more later.
- Dutch-language questions worked in a first test, which suits the many team members who prefer Dutch.
Transcript
Sophie Ling NoneMorning, everyone. Can you all hear me? Femke, Bas, Joost?
Femke van Gestel NoneGood morning, Sophie. Yes. Bas is here, Joost is here, we are all in the room.
Bas Kuijpers NoneHello. The sound is good for me.
Joost van der Linden NoneMorning. Sorry, my coffee is still hot, one moment.- Sophie Ling NoneNo rush at all. This is Anya Petrova, our solutions engineer, she's running the demo today. I'm Sophie, I look after the commercial side. Anya, over to you in a second.
- Femke van Gestel NoneFirst, last time's actions. Bas, you sent the sample of installer orders?
- Bas Kuijpers NoneYes, I sent it on Tuesday. Orders, delivery complaints and the credit queries, with the installer names kept in. I hope that was the right thing.
Anya Petrova NoneIt was exactly right, thank you, Bas. We loaded it into a test brain, so everything you'll see is your own data, not a made-up company.- Femke van Gestel NoneGood. Then show us. What is the plan for the hour?
- Anya Petrova NoneShort version: I'll show you an installer page, then ask the brain a few questions in plain language, then we'll talk about refresh and permissions, which I know Bas cares about. Stop me any time. I'll share my screen now. Can you see it?
- Joost van der Linden NoneYes, I see a list of installers.
- Anya Petrova NoneThat's it. Let me open one. So here, one page for one installer. Orders on the left, open delivery complaints in the middle, credit queries on the right. All three, same screen.
- Femke van Gestel NoneThat is what I asked for. Joost, what do you think? Honest.
- Joost van der Linden NoneHonestly, yes, I like it. Normally I would open the order system, then the helpdesk, then I would email finance. Here the complaint is next to the order. If an installer calls about a late delivery, I see it before he finishes the sentence.
- Anya Petrova NoneThat's the idea. Let me ask it something now. I'll type: which installers have an open delivery complaint and a credit query at the same time.
- Anya Petrova NoneAnd there's the list, with the sources shown underneath, so you can click through to the actual record. It always shows where an answer came from.
- Bas Kuijpers NoneHow does it know the credit query belongs to that installer? In our data the names are not always the same in each system.
- Anya Petrova NoneGood question, and that's the part we do properly in the implementation. We match records across systems, and where names don't line up we agree a rule with you, usually with a customer number or something similar. In your sample, three of the installers needed a manual rule, and I can show you which.
- Bas Kuijpers NoneYes, please. Later. Not now.
- Anya Petrova NoneLater, noted.
- Joost van der Linden NoneCan I ask it something? Before a visit. Like, what should I know before I go to this installer on Thursday.
- Anya Petrova NoneAbsolutely. Type it, Joost, I'll hand you the keyboard. Well, I'll type what you say.
- Joost van der Linden NoneOkay. What should I know before I visit this installer.
- Anya Petrova NoneSo it gives you a short summary: recent orders, the complaints still open, how the last few were resolved, and the credit position. You can ask a follow-up, like how many complaints in the last quarter, and it answers from the same data.
- Joost van der Linden NoneThat would save me an hour. Maybe two on a busy week.
- Femke van Gestel NoneHm. But do the account managers use it every day? A tool is nice the first week.
- Sophie Ling NoneThat's a fair worry, and it's why the Growth tier comes with quarterly reviews. We look at who is asking questions and who isn't, and Elena, our customer success manager, works with you on that. It's not a hand-over and goodbye.
- Femke van Gestel NoneGood. I will hold you to it.
- Sophie Ling NonePlease do.
- Bas Kuijpers NoneNow my questions. Refresh. How fresh is the data when an account manager opens it in the morning?
- Anya Petrova NoneThe nightly refresh is complete by 07:00 your local time on business days. That's the same on every tier. So at the start of the day, you're looking at yesterday's close.
- Bas Kuijpers NoneNot live.
- Anya Petrova NoneNot live, no. Nightly. If you need intraday for the credit side, tell me now, because that changes the conversation.
- Femke van Gestel NoneRuud will ask this. For credit, nightly is maybe enough if the stop list is clear. We need to check with him.
- Anya Petrova NoneUnderstood. I'll note it as an open point, so it doesn't get lost.
- Bas Kuijpers NoneNext. Permissions. Not every account manager should see every credit position. Some of it is sensitive.
- Anya Petrova NoneRight. Because it runs inside your Snowflake account, your existing access rules sit underneath, and we can scope who sees what in the brain on top of that. Exactly which groups see credit information is a configuration decision we'd make with you in the implementation. I'd rather not guess the final rule today.
- Bas Kuijpers NoneThat is okay. I want to be part of that decision.
- Anya Petrova NoneYou would be. You're the admin, it would be strange if you weren't.
- Joost van der Linden NoneSorry, small thing. Can I ask in Dutch? Some of my colleagues type in Dutch.
- Anya Petrova NoneLet me try it, rather than say yes and be wrong. Type a Dutch question, Joost.
- Joost van der Linden NoneWelke installateurs hebben openstaande klachten. Okay, I typed it.
- Anya Petrova NoneAnd it understood and answered, the list is the same as before. I'd still want to test that properly with more of your real wording, but that's encouraging.
- Femke van Gestel NoneThat is good news. Many of my team prefer Dutch.
- Sophie Ling NoneCan I bring in the commercial side briefly, since we have everyone? The shape we spoke about earlier is unchanged. Growth tier, forty users, eight connectors, and the deal comes to £56,000 all in, implementation included. Femke, you said Ruud wants it split between subscription and one-off.
- Femke van Gestel NoneYes. He wants to match every line to the contract. No surprises, that is his sentence.
- Sophie Ling NoneUnderstood, he'll get exactly that in the proposal. We're still pencilled for 10 Nov 2025 for signature, but the timing is yours, not ours.
- Femke van Gestel NoneThe date is okay. I cannot commit budget without Ruud, you know this.
- Sophie Ling NoneOf course. So what would make it easy for you to take to him? A short note from us, or would you rather walk him through it yourself?
- Femke van Gestel NoneA short note, practical. What problem, what it costs, what is in the contract. One page. And a screenshot of the installer page, he likes to see one thing.
- Sophie Ling NoneDone. Anya, can you give me a screenshot from today's session?
- Anya Petrova NoneYes, I'll send the installer page with the complaint and credit side by side, with the names visible only in your test brain, of course.
- Bas Kuijpers NoneOne more from me. Connectors. How many sources are we using? I count the order system, the CRM, the helpdesk and the accounting system.
- Anya Petrova NoneThat's four, and the Growth tier has room for eight, so there's space if the spreadsheets or another source come in later. I'd start with the four and not try to boil the ocean.
- Femke van Gestel NoneStart with four. Good. Let's make it practical.
- Sophie Ling NoneSo, to wrap up the actions. Anya sends the screenshot and the list of open points: refresh for credit, who sees credit information, and the three installers needing a matching rule. Bas, you confirm the four sources. I send the one-page note and the split proposal to Femke, for Ruud. Anything I've missed?
- Femke van Gestel NoneNo. That is complete. Next time I will check the actions again.
- Sophie Ling NoneI'd expect nothing less. Thanks, everyone, that was a really useful session.
- Joost van der Linden NoneThanks. Good demo. See you.
- Femke van Gestel NoneGroetjes. Bye.
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