Maelbeek Assurances / B-Brain – Demo
Callcompleted
Maelbeek Assurances: documents · 2025-10-27 09:45
Demo to Maelbeek Assurances on 27 Oct 2025. Arnaud Janssens wants client files, renewal dates and complaints searchable together, and asked about security as a regulated Belgian firm. Lewis Kerr quoted Starter at £28,000 all-in, then £19,500 a year.
What was said
What this says
Current to 11 Oct 26Demo to Maelbeek Assurances on 27 Oct 2025. Arnaud Janssens wants client files, renewal dates and complaints searchable together, and asked about security as a regulated Belgian firm. Lewis Kerr quoted Starter at £28,000 all-in, then £19,500 a year.
What happened: Lewis Kerr and Hannah Lowe showed how the brain would join the client database, renewal system and complaints log. Arnaud, Thomas and Lucas asked about indexing, natural-language search, security and price.
Customer view: Arnaud's need is fragmented client and renewal data. His one pointed concern was security, because the firm is in Belgium and regulated.
Commercial: Lewis quoted Starter at £28,000 for implementation plus first-year subscription, then £19,500 a year from renewal. A decision was targeted for 16 Jan 2026, and Lucas asked for a written proposal.
Watch: Hannah said SSO and SCIM are Enterprise only and Starter has standard authentication. If the security review pushes for SSO, the sale may move to Enterprise.
Themes
Current to 9 Oct 26Who was there
B-Brain
Them
Follow-up
Next steps
Current to 9 Oct 26- Lewis Kerr to send the written order form with the three connectors, timeline and pricing.
- Hannah Lowe to send the detailed security questionnaire ahead of the 16 Jan 2026 decision target.
Risks
Current to 9 Oct 26- Regulated Belgian buyer may find standard authentication on Starter insufficient and ask for SSO and SCIM.
- The quoted £28,000 all-in figure is not broken down on the call, which could invite price questions.
Opportunities
Current to 9 Oct 26- Clear pain around scattered client, renewal and complaints data that the brain addresses directly.
- Security needs could support an Enterprise conversation if SSO becomes a requirement.