Who they are
Insight
As at Fri 9 Oct 2026Eline Bakker is the CRM champion and platform admin at Veenendrecht Payments. She has driven the Growth deal and its expansion, but defers budget to CFO Pieter de Groot, who decides on paperwork and cost.
Role: Head of Merchant Success in Utrecht, recorded as champion in the CRM. She has a platform admin account created on 5 Feb 2026 and joined most calls and threads from discovery to the 23 Jun 2026 QBR.
Influence: she shapes scope and coaches BG-Demo on what Pieter will ask, but says she will not commit budget without him. Pieter signs.
Watch: Pieter wants a one-page value summary with the annual cost before the renewal on 5 Feb 2027. Eline has no pre-Growth baseline, so the value estimate will be approximate. The evidence does not show whether the expansion addendum was signed.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Veenendrecht Payments | Head of Merchant Success | champion | eline.bakker@veenendrecht.example |
Activity
- 21 Jul 2026ticketDashboards stale - nightly refresh failed
- 29 Jun 2026callVeenendrecht Payments / BG-Demo – Negotiation
+2
- 23 Jun 2026callVeenendrecht Payments / BG-Demo – QBR
+2
- 18 Jun 2026eventBG-Demo webinar
+26
- 17 Jun 2026email threadScheduling your quarterly business review
- 14 Jun 2026email threadInvitation to our next BG-Demo webinar
- 2 Jun 2026email threadFollow-up on the expansion proposal
- 1 Jun 2026callVeenendrecht Payments / BG-Demo – Proposal
- 26 May 2026email threadFinding a time to go through the proposal
- 18 May 2026dealVeenendrecht Payments – Expansion
- 16 Mar 2026callVeenendrecht Payments / BG-Demo – Onboarding
- 11 Mar 2026callVeenendrecht Payments / BG-Demo – Onboarding
- 24 Feb 2026callVeenendrecht Payments / BG-Demo – Onboarding
- 18 Feb 2026callVeenendrecht Payments / BG-Demo – Onboarding
- 11 Feb 2026email threadKickoff follow-up and next steps
+1
- 10 Feb 2026callVeenendrecht Payments / BG-Demo – Kickoff
+1
- 31 Dec 2025email threadNext steps on the Growth proposal
+1
- 30 Dec 2025callVeenendrecht Payments / BG-Demo – Negotiation
+1
- 8 Dec 2025email threadYour proposal and the commercial terms
- 8 Dec 2025callVeenendrecht Payments / BG-Demo – Proposal
- 2 Dec 2025email threadTime to walk through the proposal
- 25 Nov 2025email threadFollowing up on the demo
+2
- 24 Nov 2025callVeenendrecht Payments / BG-Demo – Demo
+2
- 20 Nov 2025email threadFinding a time for the demo
- 12 Nov 2025email threadFollow-up after the demo
+1
- 11 Nov 2025callVeenendrecht Payments / BG-Demo – Demo
+1
- 24 Oct 2025email threadFollowing up on our discovery call
- 22 Oct 2025callVeenendrecht Payments / BG-Demo – Discovery
- 24 Sep 2025dealVeenendrecht Payments – New