Bethany Cole
Person
Hartside Student Living · champion
Bethany Cole is the Hartside champion and day-to-day driver of the Growth subscription. She asks about 11% to 12% of the organisation's questions. She questioned value in May 2026, then usage grew. She will not decide without James Whitworth.
Who they are
Insight
Current to 14 Oct 26Bethany Cole is the Hartside champion and day-to-day driver of the Growth subscription. She asks about 11% to 12% of the organisation's questions. She questioned value in May 2026, then usage grew. She will not decide without James Whitworth.
Role: Head of University Partnerships in Nottingham, CRM champion and platform admin since 10 Apr 2026. She sponsored the Growth deal and sets connector priorities.
Influence: she shapes the use case, but says she will not take things forward without James Whitworth, the CFO, who signs. She questioned value on 7 May 2026, citing two regular users from forty licences, and later reported colleagues asking what the brain can answer.
Watch: she asks 12% of questions over the last 12 months and 11% over the last 90 days, so use leans on her and Sana Rahman. Renewal is 10 Apr 2027 and she needs a value story for leadership. Two data freshness tickets in summer 2026 touched her partner calls.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Hartside Student Living | Head of University Partnerships | champion | bethany.cole@hartside.example |
Activity
- 19 Oct 2026callHartside Student Living / BB-Demo – Check In
- 14 Sep 2026email_threadFollow-up from our QBR
+2 - 11 Sep 2026callHartside Student Living / BB-Demo – Qbr+2
- 9 Sep 2026email_threadBooking your quarterly business review
- 28 Aug 2026ticketPartnership data not refreshing
- 14 Aug 2026ticketUser access for new team member
- 10 Aug 2026callHartside Student Living / BB-Demo – Check In
- 21 Jul 2026ticketNightly refresh not completing
- 26 Jun 2026ticketSetting up user roles during onboarding
- 24 Jun 2026ticketDuplicate records in partnership table
- 10 Jun 2026callHartside Student Living / BB-Demo – Onboarding
- 3 Jun 2026callHartside Student Living / BB-Demo – Onboarding
- 27 May 2026callHartside Student Living / BB-Demo – Onboarding
- 22 May 2026callHartside Student Living / BB-Demo – Onboarding
- 7 May 2026callHartside Student Living / BB-Demo – Onboarding
- 22 Apr 2026callHartside Student Living / BB-Demo – Onboarding
- 16 Apr 2026callHartside Student Living / BB-Demo – Kickoff+2
- 10 Apr 2026email_threadKickoff scheduling for Hartside Student Living
- 26 Feb 2026callHartside Student Living / BB-Demo – Negotiation
+2 - 28 Jan 2026email_threadHartside Student Living: follow-up on the proposal
- 28 Jan 2026callHartside Student Living / BB-Demo – Proposal
- 20 Jan 2026email_threadProposal walkthrough: finding a time
- 12 Jan 2026callHartside Student Living / BB-Demo – Demo
+2 - 7 Jan 2026email_threadSecond demo: resident services session
- 5 Jan 2026email_threadFollow-up from the demo and next steps+2
- 31 Dec 2025callHartside Student Living / BB-Demo – Demo+2
- 29 Dec 2025email_threadGetting a demo date in the diary
- 1 Dec 2025email_threadFollow-up from our discovery call
- 28 Nov 2025callHartside Student Living / BB-Demo – Discovery
- 20 Nov 2025email_threadScheduling a discovery call
- 27 Oct 2025dealHartside Student Living – New