Penvarra Digital

Lost£0

AI facts

Current to 11 Oct 26

Penvarra Digital, a Bristol marketing services agency, never became a customer and holds no tier or contract. Its one deal, a Starter new-business opportunity of £28,000 with £22,000 ACV, closed lost on 15 Dec 2023 with competitor as the reason. No invoices, tickets or usage are recorded. Two Starter proposals of 11 Oct 2023 and 16 Oct 2023 were never executed. The last interaction was a webinar invitation to Steve Yates on 30 Jun 2026 with no reply.

Read from 4 calls · 4 email threads · 2 news items · 1 deals · 3 people · 2 documents, newest 30 Jun 26

AImade from

AI opinion

Current to 11 Oct 26

Lost, because the only deal closed lost to a competitor on 15 Dec 2023 and nothing has been signed or invoiced since. Fiona Ingham called BB-Demo the high end against alternatives. A fresh approach could start with Toby Lister, who drove the 2023 cycle.

Signals Penvarra Digital – New Document roll-up Penvarra Digital / BB-Demo – Negotiation Next steps BB-Demo webinar, 16 Jul 2026

AI · claude-opus-5-5 · 11 Oct 2026

AImade from

Next step

Current to 11 Oct 26

What: Tom Ashdown sends Toby Lister a personal win-back note offering a demo on Penvarra's own data, framed around the thirty people Toby said would benefit from a Starter brain. re_engage
Who: Tom Ashdown
When: this_week by 9 Oct 2026
Why: Tom Ashdown should approach Toby Lister, the 2023 champion, with a Starter win-back built around the thirty people he said would benefit. The deal was lost to a competitor on 15 Dec 2023, and the 30 Jun 2026 webinar invitation drew no reply.

AI · claude-opus-5-5 · 11 Oct 2026

AImade from

Profile

Updated 9 Oct 26

IndustryMarketing services
Websitepenvarra.example
CountryUnited Kingdom
HQ cityBristol
Size90 employees
CRM ownerTom Ashdown
TypeProspectdiffers
StateLost

CRMmade from

Key facts

Updated 9 Oct 26

Last contact30 Jun 2026

Computedmade from

The story

Current to 11 Oct 26

Lost

Lost: Penvarra Digital never signed. Its only deal, a £28,000 Starter opportunity, closed lost to a competitor on 15 Dec 2023, and a 30 Jun 2026 webinar invitation went unanswered. Tom Ashdown should reopen with Toby Lister, the 2023 champion.

Lost: Penvarra Digital never signed. Its only deal, a Starter opportunity of £28,000, closed lost to a competitor on 15 Dec 2023; the proposals of 11 Oct 2023 and 16 Oct 2023, at £22,000 a year, were never executed.

No usage is recorded because the brain was never built. Tom Ashdown ran the 2023 cycle mostly with Toby Lister, Head of Data, who said about thirty people would benefit.

The records do not show which competitor won. Price is the main risk: Fiona Ingham, Managing Director, called BB-Demo the high end on the 17 Nov 2023 call, and a 30 Jun 2026 webinar invitation to Steve Yates went unanswered.

Tom should send Toby a win-back note offering a demo on Penvarra's own data by 9 Oct 2026, while Owen Tallis agrees a Starter price position by the same date.

AI · claude-opus-5-5 · 11 Oct 2026

AImade from

ARR journey

Not yet analysedNo ARR history: no order forms or invoices for this organisation.

Accountingmade from

Platform usage

Not yet analysedNo platform usage: this organisation has no tenant in product analytics.

Usagemade from

Documents

Updated 9 Oct 26

2 documents in 1 folders; 1 drafts hang on their executed paper. All documents

presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list

Proposals (2)
- Draft Starter tier proposal draft · proposal · 11 Oct 2023
- Starter tier implementation proposal issued · proposal · 16 Oct 2023

Documentsmade from

Open deals

Not yet analysedNo open deals.

CRMmade from

Open tickets

Not yet analysedNo open tickets.

Helpdeskmade from

Activity

16 Jul 2026eventBB-Demo webinar Alice Brewer, Callum Reid, Asif Jagger, Chris Jagger, Ian Brearley, Imran Qureshi, Siobhán Dunne, Gráinne Lynch, Lucas Goossens, Jonas Hofmann, Vicky Brearley, Steve Yates, Donna Dobson, Kirsty Hollis, Sara Forsberg, Aaron Goh+13
30 Jun 2026email_threadBB-Demo webinar, 16 Jul 2026 Alice Brewer, Steve Yates
26 May 2026eventRevenue leaders roundtable Alice Brewer, Kofi Mensah, Priti Marsden, Natasha Pryor, Andrew Pickering, Luke Oakes, Jas Dhillon, Rebecca Nuttall, Dan Kitching, Bas Vermeulen, Erik Wallin, Jess Mitchell, Fiona Ingham, Vicky Eccles, Ed Kershaw+12
20 Nov 2023email_threadNext steps Tom Ashdown, Owen Tallis, Fiona Ingham, Toby Lister+1
17 Nov 2023callPenvarra Digital / BB-Demo – Negotiation Tom Ashdown, Owen Tallis, Fiona Ingham, Toby Lister+1
18 Oct 2023callPenvarra Digital / BB-Demo – Proposal Tom Ashdown, Toby Lister
16 Oct 2023documentPenvarra Digital - Proposal Tom Ashdown
13 Oct 2023email_threadProposal call, next week? Tom Ashdown, Toby Lister
11 Oct 2023documentPenvarra Digital - Proposal v1 Tom Ashdown
21 Sep 2023callPenvarra Digital / BB-Demo – Demo Tom Ashdown, Tobias Renwick, Toby Lister, Steve Yates+1
4 Sep 2023newsPenvarra Digital launches advanced marketing analytics platform
22 Aug 2023email_threadFollow-up from our chat Tom Ashdown, Toby Lister
21 Aug 2023callPenvarra Digital / BB-Demo – Discovery Tom Ashdown, Toby Lister
19 Jul 2023dealPenvarra Digital – New Tom Ashdown, Toby Lister
16 May 2023newsPenvarra Digital reports solid financial performance

CRMmade from

Contacts

CRMmade from

Evidence trail

Updated 9 Oct 26

hide membership not yet analysed

Key

Source rows
Raw things
People
Organisation
Organisation AI
Pages
AI-written record (ring)
not yet analysed
belongs to the organisation (one line per group)
Size: how many records a group holds

Penvarra Digital's pages are written from 3 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 12 AI summaries of 13 raw things (calls, tickets, emails, news), 3 people (3 with an AI write-up) and 3 staff (0 with an AI write-up), shown on 5 pages.

The trail as a list (block, record, entity, raw row)

Activity page block
- Penvarra Digital / BB-Demo – Discovery entity
  - Penvarra Digital entity
    - crm/companies.csv org_039 raw row
  - call_recorder/calls.csv call_039_001 raw row
- Penvarra Digital / BB-Demo – Demo entity
  - Penvarra Digital entity
    - crm/companies.csv org_039 raw row
  - call_recorder/calls.csv call_039_002 raw row
- Penvarra Digital / BB-Demo – Proposal entity
  - Penvarra Digital entity
    - crm/companies.csv org_039 raw row
  - call_recorder/calls.csv call_039_003 raw row
- Penvarra Digital / BB-Demo – Negotiation entity
  - Penvarra Digital entity
    - crm/companies.csv org_039 raw row
  - call_recorder/calls.csv call_039_004 raw row
- Penvarra Digital – New entity
  - Penvarra Digital entity
    - crm/companies.csv org_039 raw row
  - crm/deal_line_items.csv deal_039_01:1 raw row
  - crm/deal_line_items.csv deal_039_01:2 raw row
  - crm/deal_stage_history.csv deal_039_01:1 raw row
  - crm/deal_stage_history.csv deal_039_01:2 raw row
  - crm/deal_stage_history.csv deal_039_01:3 raw row
  - +4 more
- Penvarra Digital - Proposal v1 entity
  - Penvarra Digital entity
    - crm/companies.csv org_039 raw row
  - document_store/files.csv doc_039_001 raw row
- +9 more
AI opinion page block
- Penvarra Digital lost to a competitor AI record
  - Penvarra Digital – New entity
    - Penvarra Digital entity
      - crm/companies.csv org_039 raw row
    - crm/deal_line_items.csv deal_039_01:1 raw row
    - crm/deal_line_items.csv deal_039_01:2 raw row
    - crm/deal_stage_history.csv deal_039_01:1 raw row
    - crm/deal_stage_history.csv deal_039_01:2 raw row
    - crm/deal_stage_history.csv deal_039_01:3 raw row
    - +4 more
  - Penvarra Digital: two proposals, none executed AI record
    - Penvarra Digital - Proposal v1 entity
      - Penvarra Digital entity
        crm/companies.csv org_039 raw row
      - document_store/files.csv doc_039_001 raw row
    - Penvarra Digital - Proposal entity
      - Penvarra Digital entity
        crm/companies.csv org_039 raw row
      - document_store/files.csv doc_039_002 raw row
    - Penvarra Digital Starter proposal v1 (draft) AI record
      - Penvarra Digital - Proposal v1 entity
        Penvarra Digital entity
        crm/companies.csv org_039 raw row
        document_store/files.csv doc_039_001 raw row
      - Penvarra Digital entity
        crm/companies.csv org_039 raw row
    - Starter tier implementation proposal AI record
      - Penvarra Digital - Proposal entity
        Penvarra Digital entity
        crm/companies.csv org_039 raw row
        document_store/files.csv doc_039_002 raw row
      - Penvarra Digital entity
        crm/companies.csv org_039 raw row
    - Penvarra Digital entity
      - crm/companies.csv org_039 raw row
  - Discovery call: Starter fit for Penvarra AI record
    - Penvarra Digital / BB-Demo – Discovery entity
      - Penvarra Digital entity
        crm/companies.csv org_039 raw row
      - call_recorder/calls.csv call_039_001 raw row
    - Penvarra Digital entity
      - crm/companies.csv org_039 raw row
  - Starter demo on Penvarra's own data AI record
    - Penvarra Digital / BB-Demo – Demo entity
      - Penvarra Digital entity
        crm/companies.csv org_039 raw row
      - call_recorder/calls.csv call_039_002 raw row
    - Penvarra Digital entity
      - crm/companies.csv org_039 raw row
  - Starter proposal walk-through AI record
    - Penvarra Digital / BB-Demo – Proposal entity
      - Penvarra Digital entity
        crm/companies.csv org_039 raw row
      - call_recorder/calls.csv call_039_003 raw row
    - Penvarra Digital entity
      - crm/companies.csv org_039 raw row
  - Starter price negotiation, two-year deal AI record
    - Penvarra Digital / BB-Demo – Negotiation entity
      - Penvarra Digital entity
        crm/companies.csv org_039 raw row
      - call_recorder/calls.csv call_039_004 raw row
    - Penvarra Digital entity
      - crm/companies.csv org_039 raw row
  - +14 more
ARR journey (not yet analysed) page block
- facts.arr_monthly:org_039 facts table
  - Penvarra Digital – New entity
    - Penvarra Digital entity
      - crm/companies.csv org_039 raw row
    - crm/deal_line_items.csv deal_039_01:1 raw row
    - crm/deal_line_items.csv deal_039_01:2 raw row
    - crm/deal_stage_history.csv deal_039_01:1 raw row
    - crm/deal_stage_history.csv deal_039_01:2 raw row
    - crm/deal_stage_history.csv deal_039_01:3 raw row
    - +4 more
AI facts page block
- Penvarra Digital lost to a competitor AI record
  - Penvarra Digital – New entity
    - Penvarra Digital entity
      - crm/companies.csv org_039 raw row
    - crm/deal_line_items.csv deal_039_01:1 raw row
    - crm/deal_line_items.csv deal_039_01:2 raw row
    - crm/deal_stage_history.csv deal_039_01:1 raw row
    - crm/deal_stage_history.csv deal_039_01:2 raw row
    - crm/deal_stage_history.csv deal_039_01:3 raw row
    - +4 more
  - Penvarra Digital: two proposals, none executed AI record
    - Penvarra Digital - Proposal v1 entity
      - Penvarra Digital entity
        crm/companies.csv org_039 raw row
      - document_store/files.csv doc_039_001 raw row
    - Penvarra Digital - Proposal entity
      - Penvarra Digital entity
        crm/companies.csv org_039 raw row
      - document_store/files.csv doc_039_002 raw row
    - Penvarra Digital Starter proposal v1 (draft) AI record
      - Penvarra Digital - Proposal v1 entity
        Penvarra Digital entity
        crm/companies.csv org_039 raw row
        document_store/files.csv doc_039_001 raw row
      - Penvarra Digital entity
        crm/companies.csv org_039 raw row
    - Starter tier implementation proposal AI record
      - Penvarra Digital - Proposal entity
        Penvarra Digital entity
        crm/companies.csv org_039 raw row
        document_store/files.csv doc_039_002 raw row
      - Penvarra Digital entity
        crm/companies.csv org_039 raw row
    - Penvarra Digital entity
      - crm/companies.csv org_039 raw row
  - Discovery call: Starter fit for Penvarra AI record
    - Penvarra Digital / BB-Demo – Discovery entity
      - Penvarra Digital entity
        crm/companies.csv org_039 raw row
      - call_recorder/calls.csv call_039_001 raw row
    - Penvarra Digital entity
      - crm/companies.csv org_039 raw row
  - Starter demo on Penvarra's own data AI record
    - Penvarra Digital / BB-Demo – Demo entity
      - Penvarra Digital entity
        crm/companies.csv org_039 raw row
      - call_recorder/calls.csv call_039_002 raw row
    - Penvarra Digital entity
      - crm/companies.csv org_039 raw row
  - Starter proposal walk-through AI record
    - Penvarra Digital / BB-Demo – Proposal entity
      - Penvarra Digital entity
        crm/companies.csv org_039 raw row
      - call_recorder/calls.csv call_039_003 raw row
    - Penvarra Digital entity
      - crm/companies.csv org_039 raw row
  - Starter price negotiation, two-year deal AI record
    - Penvarra Digital / BB-Demo – Negotiation entity
      - Penvarra Digital entity
        crm/companies.csv org_039 raw row
      - call_recorder/calls.csv call_039_004 raw row
    - Penvarra Digital entity
      - crm/companies.csv org_039 raw row
  - +14 more
Contacts page block
- Toby Lister entity
  - Penvarra Digital entity
    - crm/companies.csv org_039 raw row
  - crm/contacts.csv per_3901:org_039 raw row
- Fiona Ingham entity
  - Penvarra Digital entity
    - crm/companies.csv org_039 raw row
  - crm/contacts.csv per_3902:org_039 raw row
- Steve Yates entity
  - Penvarra Digital entity
    - crm/companies.csv org_039 raw row
  - crm/contacts.csv per_3903:org_039 raw row
Open deals (not yet analysed) page block
- Penvarra Digital entity
  - crm/companies.csv org_039 raw row
Documents page block
- Penvarra Digital - Proposal v1 entity
  - Penvarra Digital entity
    - crm/companies.csv org_039 raw row
  - document_store/files.csv doc_039_001 raw row
- Penvarra Digital - Proposal entity
  - Penvarra Digital entity
    - crm/companies.csv org_039 raw row
  - document_store/files.csv doc_039_002 raw row
hero page block
- Penvarra Digital lost to a competitor AI record
  - Penvarra Digital – New entity
    - Penvarra Digital entity
      - crm/companies.csv org_039 raw row
    - crm/deal_line_items.csv deal_039_01:1 raw row
    - crm/deal_line_items.csv deal_039_01:2 raw row
    - crm/deal_stage_history.csv deal_039_01:1 raw row
    - crm/deal_stage_history.csv deal_039_01:2 raw row
    - crm/deal_stage_history.csv deal_039_01:3 raw row
    - +4 more
  - Penvarra Digital: two proposals, none executed AI record
    - Penvarra Digital - Proposal v1 entity
      - Penvarra Digital entity
        crm/companies.csv org_039 raw row
      - document_store/files.csv doc_039_001 raw row
    - Penvarra Digital - Proposal entity
      - Penvarra Digital entity
        crm/companies.csv org_039 raw row
      - document_store/files.csv doc_039_002 raw row
    - Penvarra Digital Starter proposal v1 (draft) AI record
      - Penvarra Digital - Proposal v1 entity
        Penvarra Digital entity
        crm/companies.csv org_039 raw row
        document_store/files.csv doc_039_001 raw row
      - Penvarra Digital entity
        crm/companies.csv org_039 raw row
    - Starter tier implementation proposal AI record
      - Penvarra Digital - Proposal entity
        Penvarra Digital entity
        crm/companies.csv org_039 raw row
        document_store/files.csv doc_039_002 raw row
      - Penvarra Digital entity
        crm/companies.csv org_039 raw row
    - Penvarra Digital entity
      - crm/companies.csv org_039 raw row
  - Discovery call: Starter fit for Penvarra AI record
    - Penvarra Digital / BB-Demo – Discovery entity
      - Penvarra Digital entity
        crm/companies.csv org_039 raw row
      - call_recorder/calls.csv call_039_001 raw row
    - Penvarra Digital entity
      - crm/companies.csv org_039 raw row
  - Starter demo on Penvarra's own data AI record
    - Penvarra Digital / BB-Demo – Demo entity
      - Penvarra Digital entity
        crm/companies.csv org_039 raw row
      - call_recorder/calls.csv call_039_002 raw row
    - Penvarra Digital entity
      - crm/companies.csv org_039 raw row
  - Starter proposal walk-through AI record
    - Penvarra Digital / BB-Demo – Proposal entity
      - Penvarra Digital entity
        crm/companies.csv org_039 raw row
      - call_recorder/calls.csv call_039_003 raw row
    - Penvarra Digital entity
      - crm/companies.csv org_039 raw row
  - Starter price negotiation, two-year deal AI record
    - Penvarra Digital / BB-Demo – Negotiation entity
      - Penvarra Digital entity
        crm/companies.csv org_039 raw row
      - call_recorder/calls.csv call_039_004 raw row
    - Penvarra Digital entity
      - crm/companies.csv org_039 raw row
  - +14 more
- facts.reconciliation_t0:org_039 facts table
  - Penvarra Digital – New entity
    - Penvarra Digital entity
      - crm/companies.csv org_039 raw row
    - crm/deal_line_items.csv deal_039_01:1 raw row
    - crm/deal_line_items.csv deal_039_01:2 raw row
    - crm/deal_stage_history.csv deal_039_01:1 raw row
    - crm/deal_stage_history.csv deal_039_01:2 raw row
    - crm/deal_stage_history.csv deal_039_01:3 raw row
    - +4 more
  - Penvarra Digital entity
    - crm/companies.csv org_039 raw row
- Penvarra Digital entity
  - crm/companies.csv org_039 raw row
- Signals: Penvarra Digital signals (no model)
  - Penvarra Digital entity
    - crm/companies.csv org_039 raw row
  - Penvarra Digital entity
    - crm/companies.csv org_039 raw row
Key facts page block
- facts.reconciliation_t0:org_039 facts table
  - Penvarra Digital – New entity
    - Penvarra Digital entity
      - crm/companies.csv org_039 raw row
    - crm/deal_line_items.csv deal_039_01:1 raw row
    - crm/deal_line_items.csv deal_039_01:2 raw row
    - crm/deal_stage_history.csv deal_039_01:1 raw row
    - crm/deal_stage_history.csv deal_039_01:2 raw row
    - crm/deal_stage_history.csv deal_039_01:3 raw row
    - +4 more
  - Penvarra Digital entity
    - crm/companies.csv org_039 raw row
- Penvarra Digital entity
  - crm/companies.csv org_039 raw row
- Signals: Penvarra Digital signals (no model)
  - Penvarra Digital entity
    - crm/companies.csv org_039 raw row
  - Penvarra Digital entity
    - crm/companies.csv org_039 raw row
- BB-Demo webinar, 16 Jul 2026 entity
  - Penvarra Digital entity
    - crm/companies.csv org_039 raw row
  - mailbox/messages.csv thr_039_0004:1 raw row
  - mailbox/threads.csv thr_039_0004 raw row
Evidence trail page block
- Penvarra Digital entity
  - crm/companies.csv org_039 raw row
The story page block
- Customer: Penvarra Digital AI record
  - Penvarra Digital lost to a competitor AI record
    - Penvarra Digital – New entity
      - Penvarra Digital entity
        crm/companies.csv org_039 raw row
      - crm/deal_line_items.csv deal_039_01:1 raw row
      - crm/deal_line_items.csv deal_039_01:2 raw row
      - crm/deal_stage_history.csv deal_039_01:1 raw row
      - crm/deal_stage_history.csv deal_039_01:2 raw row
      - crm/deal_stage_history.csv deal_039_01:3 raw row
      - +4 more
    - Penvarra Digital: two proposals, none executed AI record
      - Penvarra Digital - Proposal v1 entity
    - +14 more
  - +7 more
Next step page block
Open tickets (not yet analysed) page block
Profile page block
Sources page block
Platform usage (not yet analysed) page block

Computedmade from

Sources AI · Calls · CRM · Documents · Events · Email · Web

made from

BB-Demo is a fictional company; every organisation and person here is invented. B-Brain is the tool. Built by site/build_site.py from the site tree, data as of Fri 9 Oct 2026. Help & Support

Data	Records
Organisations	75
People at customers	290
BB-Demo staff	40
Calls	784
Email threads	1,169
Support tickets	449
Documents	477
Deals	117
Invoices	101
Events	49
News items	56

Penvarra Digital

AI facts

AI opinion

Next step

Profile

Key facts

The story

ARR journey

Platform usage

Documents

Open deals

Open tickets

Activity

Contacts

Evidence trail

Help & Support

Help & Support

How to use the site

How to ask

What the data covers

Who to contact

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