Tom Ashdown

Penvarra Digital / BB-Demo – Proposal

Callcompleted

Penvarra Digital: documents logo Penvarra Digital: documents · 2023-10-18 13:45

Tom Ashdown walked Toby Lister through the Starter proposal: £19,500 a year plus £6,000 implementation. Toby raised no objection and will review the order form with a colleague named Steve and reply the following week.

What was said

What this says

Current to 11 Oct 26

Tom Ashdown walked Toby Lister through the Starter proposal: £19,500 a year plus £6,000 implementation. Toby raised no objection and will review the order form with a colleague named Steve and reply the following week.

What happened: Tom set out the Starter proposal on the 18 Oct 2023 call: £19,500 a year, £6,000 implementation, four weeks to live, annual term in advance with thirty-day notice.

Customer view: Toby asked practical questions about effort, term and adding users or connectors. He said an early November start should be fine and raised no price objection.

Commercial: The order form and standard MSA were still to be sent and signed. The call shows a proposal, not an executed contract.

Watch: Toby said he would review it with Steve, who was not on the call and whose role the evidence does not show. Tom should find out who Steve is and whether he holds sign-off.

AI · claude-sonnet-5-5 · 11 Oct 2026

Themes

Current to 9 Oct 26
Theme
Starter proposal and pricing
Importance
neutral
Sentiment
positive
Voice
champion

Who was there

BB-Demo

Them

Follow-up

Next steps

Current to 9 Oct 26
  • Tom Ashdown to send the order form and standard MSA.
  • Toby Lister to review with Steve and reply the following week.

Risks

Current to 9 Oct 26
  • Steve, whose role is not shown, must review the order form and may change the outcome.
  • The order form and MSA were not yet signed, so the deal was open.

Opportunities

Current to 9 Oct 26
  • Toby asked about adding users and connectors, which points to later add-on demand.

Transcript

  1. Tom Ashdown
    Tom Ashdown None
    Hi Toby, just wanted to walk through the proposal before you review it with the team.
  2. Toby Lister
    Toby Lister None
    Yeah, cheers. I've seen the email. So £19,500 a year plus £6,000 upfront?
  3. Tom Ashdown
    Tom Ashdown None
    That's right. The £19,500 is for Starter: fifteen users, four connectors, six-monthly check-ins. The £6,000 is implementation: we get HubSpot and your email live, run training, make sure everything's working day one.
  4. Toby Lister
    Toby Lister None
    And the four weeks, that's four weeks of implementation time from your side?
  5. Tom Ashdown
    Tom Ashdown None
    Yep. Four weeks until you're live. From your side it's light, maybe two hours with your IT team to give us access to the systems, then we handle the rest. Training's a couple of hours mid-week four. That's it.
  6. Toby Lister
    Toby Lister None
    OK. And what's the term?
  7. Tom Ashdown
    Tom Ashdown None
    Annual. In advance. Thirty-day notice if you need to exit. Standard stuff.
  8. Toby Lister
    Toby Lister None
    And we can add more users or connectors if we need them?
  9. Tom Ashdown
    Tom Ashdown None
    Yep. Anytime. Ten users at a time, five connectors, we price those as add-ons. So as your needs grow, you can expand.
  10. Toby Lister
    Toby Lister None
    Right. When could you start?
  11. Tom Ashdown
    Tom Ashdown None
    We're pretty flexible. I'm thinking early November if you can sign in the next week or two. Does that work?
  12. Toby Lister
    Toby Lister None
    Yeah, that should be fine. What do I need to do?
  13. Tom Ashdown
    Tom Ashdown None
    I'll send over an order form and our standard MSA. It's just the legalese, gets signed by both sides. Once that's done, we'll schedule a kick-off call with you and your IT person, and we'll get started.
  14. Toby Lister
    Toby Lister None
    Fair. I'll review it with Steve and get back to you next week.
  15. Tom Ashdown
    Tom Ashdown None
    No drama. Cheers, Toby.

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