Who they are
Insight
Current to 11 Oct 26Toby Lister is Head of Data at Penvarra Digital and is marked as a champion in the CRM. He drove the 2023 Starter sales cycle from discovery to a revised proposal, but sign-off sat with the managing director, Fiona Ingham. The evidence does not show an executed order form.
Role: Head of Data at Penvarra Digital, based in Bristol. He took part in all four sales calls and three email threads, and raised the need that started the deal: scattered client data costing hours of manual work.
Influence: he shapes the deal and proposed the two-year structure himself, but Fiona Ingham holds sign-off. He also reviews paper with a colleague named Steve.
Watch: he described about thirty potential users against fifteen included in Starter. The evidence does not show an executed order form, tickets or later activity, so his current engagement is unknown.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Penvarra Digital | Head of Data | champion | toby.lister@penvarra.example |
Activity
- 20 Nov 2023email_threadNext steps
+1
- 17 Nov 2023callPenvarra Digital / BB-Demo – Negotiation
+1
- 18 Oct 2023callPenvarra Digital / BB-Demo – Proposal
- 13 Oct 2023email_threadProposal call, next week?
- 21 Sep 2023callPenvarra Digital / BB-Demo – Demo
+1
- 22 Aug 2023email_threadFollow-up from our chat
- 21 Aug 2023callPenvarra Digital / BB-Demo – Discovery
- 19 Jul 2023dealPenvarra Digital – New