Maelbeek Assurances logo

Maelbeek Assurances

AtRisk£22,000Renews 1 Feb 27
made from

AI facts

Current to 11 Oct 26

Maelbeek Assurances holds a Starter order form signed 16 Jan 2026 at £22,000 a year, running 1 Feb 2026 to 31 Jan 2027, with a £6,000 implementation. Active users held at 14 from May to September 2026 while questions asked rose from 460 to 578. Renewal falls on 1 Feb 2027, 115 days away, under an MSA that auto-renews at list price. A Salesforce connector sync failure reported on 10 Sep 2026 has no customer reply since 16 Sep 2026.

Read from 9 calls · 7 email threads · 8 tickets · 1 deals · 5 people · 7 documents, newest 10 Sep 26

AImade from

AI opinion

Current to 11 Oct 26

AtRisk: champion Arnaud Janssens lost his platform user on 4 Sep 2026 with renewal 115 days away, Thomas Janssens asks 35% of questions as the sole admin, and the Salesforce connector has stopped loading. Opportunity: dashboard interest supports a Growth case.

SignalsSalesforce connector sync issueDocument roll-upHow to create filtered dashboards

AI · claude-opus-5-5 · 11 Oct 2026

AImade from

Next step

Current to 11 Oct 26
What
Marcus Bell emails Elise Claes to confirm who replaces Arnaud Janssens as champion and to name a second admin beside Thomas Janssens, ahead of the 2 Nov 2026 check-in. at_risk_save
Who
Marcus Bell Marcus Bell
When
this_week by 9 Oct 2026
Why
Marcus Bell should ask Elise Claes now who replaces Arnaud Janssens as champion and second admin, and clear the stalled Salesforce sync, so the 2 Nov 2026 check-in can protect the £22,000 Starter renewal due 1 Feb 2027.

AI · claude-opus-5-5 · 11 Oct 2026

AImade from

Profile

Updated 9 Oct 26
  • IndustryInsurance brokingSource: CRM company record
  • Websitemaelbeek.exampleSource: CRM company record
  • CountryBelgiumSource: CRM company record · CRM code BE · Region EU
  • HQ cityBrusselsSource: CRM company record
  • Size230 employeesSource: CRM company record
  • CRM ownerLewis KerrSource: CRM company record · Account Executive · CSM Marcus Bell
  • Customer since1 Feb 2026Source: first executed order form ctr_028_01, signed 16 Jan 2026 · Starter tier · In the CRM since 28 Aug 2025
  • TypeCustomerSource: contracts and invoices (signals) · CRM stage customer
  • StateAtRiskSource: AI assessment · Written 11 Oct 2026
CRMmade from

Key facts

Updated 9 Oct 26
  • Contracted ARR£22,000Source: executed order form ctr_028_01, 1 Feb 2026 to 31 Jan 2027 · CRM £22,000 · Invoiced run rate £22,000 · As of 9 Oct 2026
  • Next renewal1 Feb 2027Basis: order form ctr_028_01 ends 31 Jan 2027 · In 115 days · Renewal price £22,000 · list price of the tier on the renewal date (price book); v1 prices and first-term discounts end at renewal
  • Term1 Feb 2026 to 31 Jan 2027Source: order form ctr_028_01 (new), signed 16 Jan 2026 · Billed annually · 15 seats, 4 connectors
  • TierStarterSource: the current order form
  • Last contact16 Sep 2026Email: Salesforce connector sync issue · 23 days before 9 Oct 2026
  • Tenanteu-west-2Source: product analytics, reporting since Feb 2026 · 3 connectors configured
  • Licensed seats1514 active users in Sep 2026 · Order form ctr_028_01: 15 seats
Computedmade from

The story

Current to 11 Oct 26
AtRisk

AtRisk: champion Arnaud Janssens lost platform access on 4 Sep 2026, 115 days before the £22,000 Starter renewal, and the Salesforce connector has stopped loading. Payment is sound and questions asked are up 26% since May 2026.

AtRisk: Maelbeek Assurances holds an executed Starter order form signed 16 Jan 2026 at £22,000 a year, running 1 Feb 2026 to 31 Jan 2027. Renewal falls on 1 Feb 2027, 115 days away, and the MSA auto-renews at the then-current list price.

Questions asked rose from 460 in May 2026 to 578 in September 2026, while active users held at 14 against 15 licensed. Thomas Janssens asks 35% of questions over the last 90 days and is the only active admin.

Arnaud Janssens, the CRM champion, had his platform user deactivated on 4 Sep 2026, and the records do not show why. The Salesforce connector has stopped loading, and Bethan Lister's 16 Sep 2026 request for a network check has no customer reply.

Marcus Bell emails Elise Claes by 9 Oct 2026 to confirm Arnaud's replacement and a second admin, ahead of the check-in booked for 2 Nov 2026.

AI · claude-opus-5-5 · 11 Oct 2026

AImade from

ARR journey

Updated 9 Oct 26
Contracted ARR and Invoiced ARR · monthlyUpdated 09 Oct 26
Contracted ARRInvoiced ARR
£0k£12k£25kMar 26May 26Jul 26Sep 26new£22k£22kFeb 26: Contracted ARR £22k; Invoiced ARR £22kMar 26: Contracted ARR £22k; Invoiced ARR £22kApr 26: Contracted ARR £22k; Invoiced ARR £22kMay 26: Contracted ARR £22k; Invoiced ARR £22kJun 26: Contracted ARR £22k; Invoiced ARR £22kJul 26: Contracted ARR £22k; Invoiced ARR £22kAug 26: Contracted ARR £22k; Invoiced ARR £22kSep 26: Contracted ARR £22k; Invoiced ARR £22k
One point per month; the dot and figure at the right end are the latest value. The line steps because the figure holds until it changes. Latest (Sep 26): Contracted ARR £22k; Invoiced ARR £22k. Invoiced ARR matches Contracted ARR in every month, so it is drawn dashed over it. Basis: accounting system, facts.arr_monthly:org_028.
Show the figures as a table
Contracted ARRInvoiced ARR
Feb 26£22k£22k
Mar 26£22k£22k
Apr 26£22k£22k
May 26£22k£22k
Jun 26£22k£22k
Jul 26£22k£22k
Aug 26£22k£22k
Sep 26£22k£22k
Accountingmade from

Platform usage

Updated 9 Oct 26

Headroom on the Starter tier, Sep 2026: 14 of 15 included users; 3 of 4 included connectors.

Active users · Sep 26
14level vs Jun 26of 15 included on the tier
Questions asked · Sep 26
578up 2 vs Jun 26
Connectors configured · Sep 26
3level vs Jun 26of 4 included on the tier
Active admins · Sep 26
1level vs Jun 26
Data volume · Sep 26
2.0 GBup 0.1 GB vs Jun 26
Active users and questions · monthlyUpdated 09 Oct 26
Left axisActive usersIncluded users (15)Right axisQuestions asked
00830015600Feb 26Mar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 26champion left57814Feb 26: Active users 8; Included users (15) 15; Questions asked 119Mar 26: Active users 11; Included users (15) 15; Questions asked 378Apr 26: Active users 12; Included users (15) 15; Questions asked 422May 26: Active users 14; Included users (15) 15; Questions asked 460Jun 26: Active users 14; Included users (15) 15; Questions asked 576Jul 26: Active users 14; Included users (15) 15; Questions asked 588Aug 26: Active users 14; Included users (15) 15; Questions asked 323Sep 26: Active users 14; Included users (15) 15; Questions asked 578
One point per month; the dot and figure at the right end are the latest value. Two scales: left-axis lines read against the left figures, right-axis lines against the coloured figures on the right; both start at zero, so where the lines cross means nothing. The dotted line is the allowance. Latest (Sep 26): Active users 14; Questions asked 578. Oct 26 is month to date, so it is left off the lines and the tiles. Basis: product usage, facts.usage_monthly:org_028, signals:org_028.
Connectors, admins and data volume · monthlyUpdated 09 Oct 26
Left axisConnectors configuredIncluded connectors (4)Active adminsRight axisData volume
00.0 GB21.2 GB42.5 GBFeb 26Mar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 262.0 GB31Feb 26: Connectors configured 2; Included connectors (4) 4; Active admins 1; Data volume 1.2 GBMar 26: Connectors configured 3; Included connectors (4) 4; Active admins 1; Data volume 1.8 GBApr 26: Connectors configured 3; Included connectors (4) 4; Active admins 1; Data volume 1.8 GBMay 26: Connectors configured 3; Included connectors (4) 4; Active admins 1; Data volume 1.9 GBJun 26: Connectors configured 3; Included connectors (4) 4; Active admins 1; Data volume 1.9 GBJul 26: Connectors configured 3; Included connectors (4) 4; Active admins 1; Data volume 1.9 GBAug 26: Connectors configured 3; Included connectors (4) 4; Active admins 1; Data volume 2.0 GBSep 26: Connectors configured 3; Included connectors (4) 4; Active admins 1; Data volume 2.0 GB
One point per month; the dot and figure at the right end are the latest value. Two scales: left-axis lines read against the left figures, right-axis lines against the coloured figures on the right; both start at zero, so where the lines cross means nothing. The dotted line is the allowance. The line steps because the figure holds until it changes. Latest (Sep 26): Connectors configured 3; Active admins 1; Data volume 2.0 GB. Oct 26 is month to date, so it is left off the lines and the tiles. Basis: product usage, facts.usage_monthly:org_028, signals:org_028.

Dated markers: Sep 2026 champion left.

Usagemade from

Documents

Updated 9 Oct 26

7 documents in 3 folders; 1 drafts hang on their executed paper. All documents

  • commercial
  • delivery
  • presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list
Documentsmade from

Open deals

Not yet analysedNo open deals.
CRMmade from

Open tickets

Not yet analysedNo open tickets.
Helpdeskmade from

Activity

CRMmade from

Contacts

CRMmade from

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • not yet analysed
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds

Maelbeek Assurances' pages are written from 3 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 31 AI summaries of 34 raw things (calls, tickets, emails, news), 5 people (5 with an AI write-up) and 5 staff (0 with an AI write-up), shown on 8 pages. 1 AI record in this trail is not yet analysed.

The trail as a list (block, record, entity, raw row)
Computedmade from
Sources AI · Accounting · Calls · Contracts · CRM · Documents · Events · Support · Email · Usage
made from

BB-Demo is a fictional company; every organisation and person here is invented. B-Brain is the tool. Built by site/build_site.py from the site tree, data as of Fri 9 Oct 2026. Help & Support

Help & Support

Open as a page

Help & Support

B-Brain is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

How to use the site

How to ask

Press Ask Brain in the header. Type a question, or pick one of the examples.

The site itself does not call an AI model; answers in Claude come from the same figures you see here.

What the data covers

DataRecords
Organisations75
People at customers290
BB-Demo staff40
Calls784
Email threads1,169
Support tickets449
Documents477
Deals117
Invoices101
Events49
News items56

Data as of Fri 9 Oct 2026. Text marked AI was written by the brain from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BB-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Brain is the tool that reads its data.

Who to contact

Email support@b-brain.example or talk to your B-Brain account team. Tell us the page address and what looked wrong; a screenshot helps.
Ask B

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