Brackwell Freight Ltd / B-Brain – Renewal

Gareth Whitlam meets B-Brain 53 days before the 1 Dec 2026 Growth renewal. The proposal is £50,000 against £44,000 contracted, while active users and questions have fallen sharply since the champion left.

Context: Gareth Whitlam has questioned value on every call since 30 Jun 2026. The executed Growth order form is £44,000 a year to 30 Nov 2026. The £50,000 renewal is an unsigned proposal, a 13.6% rise, at the CRM proposal stage.

Approach: Open with the written usage report by person and team and Tom Ashdown's price build, both due by 9 Oct 2026. The evidence does not show whether either was sent, so confirm before the call. Tom leads on terms, including a fewer-seats option. Marcus Bell owns adoption and the depot plan.

Watch for: Gareth may push to downsize or move to Starter, which was raised on 24 Jul 2026. Records indexed have fallen over the last 30 days, so do not present the data as current until the connector check is known. Payment is not the issue: invoices are paid within terms, so this is a value conversation.

AI · claude-opus-5-5 · 11 Oct 2026