Kempenland Distributie

Win-back£0

AI facts

As at Fri 9 Oct 2026

Kempenland Distributie, an Antwerp wholesale distributor, has no contract, order form or invoice with BG-Demo. The final Growth proposal of 28 Oct 2025 quoted £44k a year and £56k for the first year, and the CRM deal closed lost on 3 Dec 2025 with price as the reason. There is no usage, and no tickets are recorded. The last interaction was a roundtable invitation to Wim Goossens on 21 Feb 2026, with no reply shown.

Read from 5 calls · 6 email threads · 1 deals · 3 people · 3 documents, newest 21 Feb 26

AImade from

Profile

Updated 9 Oct 26

IndustryWholesale distribution
Websitekempenland.example
CountryBelgium
HQ cityAntwerp
Size430 employees
CRM ownerMatteo Ricci
TypeProspectdiffers
StateWin-back

CRMmade from

AI opinion

As at Fri 9 Oct 2026

Win-back: Lien Verstraete called the demo fantastic and Wim Goossens said the team loves the product, so the loss was on price, not fit. Contact has gone quiet since 21 Feb 2026. The opportunity is a fresh Growth conversation led by Matteo Ricci.

Signals Kempenland Distributie – New Document roll-up Kempenland Distributie / BG-Demo – Negotiation Negotiation follow-up Revenue leaders roundtable

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

AImade from

Key facts

Updated 9 Oct 26

Last contact21 Feb 2026

Computedmade from

Next step

As at Fri 9 Oct 2026

What: Matteo Ricci contacts Lien Verstraete to reopen a Growth conversation and learn her current budget, ahead of a priced offer for Wim Goossens to sign off. Re engage
Who: Matteo Ricci
When: This week by 9 Oct 2026
Why: Matteo Ricci should reopen the Growth conversation with Lien Verstraete. He should bring a priced offer agreed with Owen Tallis, because the 3 Dec 2025 loss was on price, not fit, and no reply is shown since 21 Feb 2026.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

AImade from

The story

As at Fri 9 Oct 2026

Win-back

Win-back: Kempenland Distributie liked the product but the £56k first-year Growth deal closed lost on 3 Dec 2025 on price. No reply is shown since 21 Feb 2026. Matteo Ricci should reopen Growth with Lien Verstraete on a budget-fit offer.

Win-back, as Kempenland Distributie never signed: the Growth deal at £56k for the first year closed lost on 3 Dec 2025 on price. There is no contract, invoice or renewal date.

There is no usage, because the brain was never built. Lien Verstraete, the champion, called the demo fantastic, and Wim Goossens, the CFO who holds sign-off, said the team loves the product.

No customer reply is shown since the 21 Feb 2026 roundtable invitation to Wim, and Anya Petrova and Priya Raman have left BG-Demo. The main risk is price again: £56k was above the initial budget.

Matteo Ricci, the active CRM owner, should reopen Growth with Lien by 9 Oct 2026. He should bring a priced option agreed with Owen Tallis, within the 20% first-term limit against the £50k v2 Growth list.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

AImade from

ARR journey

No ARR history: no order forms or invoices for this organisation.

Accountingmade from

Platform usage

No platform usage: this organisation has no tenant in product analytics.

Usagemade from

Documents

Updated 9 Oct 26

3 documents in 2 folders; 1 drafts hang on their executed paper. All documents

presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list

Proposals (2)
- Draft Growth tier proposal draft · proposal · 23 Oct 2025
- Growth tier proposal issued · proposal · 28 Oct 2025
Security (1)
- Security questionnaire for Growth deployment issued · security questionnaire · 14 Oct 2025

Documentsmade from

Open deals

No open deals.

CRMmade from

Open tickets

No open tickets.

Helpdeskmade from

Activity

24 Feb 2026eventRevenue leaders roundtable Alice Brewer, Joost Verbeek, Douglas Baird, Craig Oduya, Lachlan Nguyen, Luis Herrera, Jo Fowler, Inge de Boer, Kofi Asamoah, Joanne Feeney, Natasha Greaves, Adrian Mellor, Daan Visser, Fleur Jansen, Marloes de Vries, Sunita Bains, Ethan Brody, Deirdre Barry, Dylan Price, Tina Goddard, Emma Haworth, Ian Fairclough, Colin Airey, Philipp Schulz, Clodagh Fitzgerald, Grant Mattner, Ruth Ackroyd, Stuart Kenyon, Eilidh Rutherford, Oliver Kirkby, Tracy Bullock, Jill Heron, Wim Goossens, Annika Lund, Jonas Hofmann, Nicola Ellwood, Ian Greenhalgh, Kyle Jenkins, Rashid Suwaidi, Polly Illingworth, Malcolm Ridgway, Ruud Verhoeven, Bas Kuijpers, Ingrid Solberg, Kyle Brandvold, Wouter Brouwer+43
21 Feb 2026email threadRevenue leaders roundtable Alice Brewer, Wim Goossens
17 Nov 2025email threadNegotiation follow-up Matteo Ricci, Owen Tallis, Wim Goossens, Lien Verstraete+1
17 Nov 2025callKempenland Distributie / BG-Demo – Negotiation Matteo Ricci, Owen Tallis, Wim Goossens, Lien Verstraete+1
29 Oct 2025callKempenland Distributie / BG-Demo – Proposal Matteo Ricci, Lien Verstraete, Wim Goossens
28 Oct 2025documentKempenland Distributie - Proposal Sophie Ling
23 Oct 2025documentKempenland Distributie - Proposal v1 Sophie Ling
21 Oct 2025email threadProposal scheduling Matteo Ricci, Lien Verstraete
20 Oct 2025email threadDemo follow-up Matteo Ricci, Anya Petrova, Lien Verstraete
20 Oct 2025callKempenland Distributie / BG-Demo – Demo Matteo Ricci, Anya Petrova, Lien Verstraete
14 Oct 2025documentKempenland Distributie - Security Questionnaire Hannah Lowe
13 Oct 2025callKempenland Distributie / BG-Demo – Demo Priya Raman, Anya Petrova, Lien Verstraete
6 Oct 2025email threadDemo scheduling Priya Raman, Lien Verstraete
22 Sep 2025email threadDiscovery follow-up Sophie Ling, Lien Verstraete, Wim Goossens
22 Sep 2025callKempenland Distributie / BG-Demo – Discovery Sophie Ling, Lien Verstraete, Wim Goossens
4 Sep 2025dealKempenland Distributie – New Sophie Ling, Lien Verstraete
19 Jun 2025eventBG-Demo webinar Alice Brewer, Toby Underwood, Noel Cronin, Melvin Goh, Patricia Gleave, Asif Jagger, Josh Pearce, Elaine Turvey, Jasmine Coleman, Donal Coughlan, Clive Wardle, Rakesh Solanki, Emma Haworth, Ian Fairclough, Lindsay Pallister, Nathan Booth, Glenys Routledge, Gavin Tyldesley, Julie Wardhaugh, Jolien van Dijk, Wim Goossens, Faye Metcalfe, Ade Ogunleye, Deepa Chauhan, Bernadette Lowry, Bryony Searle, Declan Moran, Ronan Healy, Petra Lüders+26

CRMmade from

Contacts

CRMmade from

Evidence trail

Updated 9 Oct 26

hide membership AI records not written yet

Key

Source rows
Raw things
People
Organisation
Organisation AI
Pages
AI-written record (ring)
AI record not written yet
belongs to the organisation (one line per group)
Size: how many records a group holds

Kempenland Distributie's pages are written from 3 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 14 AI summaries of 15 raw things (calls, tickets, emails, news), 3 people (3 with an AI write-up) and 5 staff (0 with an AI write-up), shown on 3 pages.

The trail as a list (block, record, entity, raw row)

Activity page block
- Kempenland Distributie / BG-Demo – Discovery entity
  - Kempenland Distributie entity
    - crm/companies.csv org_215 raw row
  - call_recorder/calls.csv call_215_001 raw row
- Kempenland Distributie / BG-Demo – Demo entity
  - Kempenland Distributie entity
    - crm/companies.csv org_215 raw row
  - call_recorder/calls.csv call_215_002 raw row
- Kempenland Distributie / BG-Demo – Demo entity
  - Kempenland Distributie entity
    - crm/companies.csv org_215 raw row
  - call_recorder/calls.csv call_215_003 raw row
- Kempenland Distributie / BG-Demo – Proposal entity
  - Kempenland Distributie entity
    - crm/companies.csv org_215 raw row
  - call_recorder/calls.csv call_215_004 raw row
- Kempenland Distributie / BG-Demo – Negotiation entity
  - Kempenland Distributie entity
    - crm/companies.csv org_215 raw row
  - call_recorder/calls.csv call_215_005 raw row
- Kempenland Distributie – New entity
  - Kempenland Distributie entity
    - crm/companies.csv org_215 raw row
  - crm/deal_line_items.csv deal_215_01:1 raw row
  - crm/deal_line_items.csv deal_215_01:2 raw row
  - crm/deal_stage_history.csv deal_215_01:1 raw row
  - crm/deal_stage_history.csv deal_215_01:2 raw row
  - crm/deal_stage_history.csv deal_215_01:3 raw row
  - +4 more
- +11 more
AI opinion page block
- Kempenland Distributie: win-back AI record
  - Kempenland Distributie – New entity
    - Kempenland Distributie entity
      - crm/companies.csv org_215 raw row
    - crm/deal_line_items.csv deal_215_01:1 raw row
    - crm/deal_line_items.csv deal_215_01:2 raw row
    - crm/deal_stage_history.csv deal_215_01:1 raw row
    - crm/deal_stage_history.csv deal_215_01:2 raw row
    - crm/deal_stage_history.csv deal_215_01:3 raw row
    - +4 more
  - Kempenland Distributie: proposals, no order form AI record
    - Kempenland Distributie - Security Questionnaire entity
      - Kempenland Distributie entity
        crm/companies.csv org_215 raw row
      - document_store/files.csv doc_215_001 raw row
    - Kempenland Distributie - Proposal v1 entity
      - Kempenland Distributie entity
        crm/companies.csv org_215 raw row
      - document_store/files.csv doc_215_002 raw row
    - Kempenland Distributie - Proposal entity
      - Kempenland Distributie entity
        crm/companies.csv org_215 raw row
      - document_store/files.csv doc_215_003 raw row
    - Security questionnaire, Growth deployment AI record
      - Kempenland Distributie - Security Questionnaire entity
        Kempenland Distributie entity
        crm/companies.csv org_215 raw row
        document_store/files.csv doc_215_001 raw row
      - Kempenland Distributie entity
        crm/companies.csv org_215 raw row
    - Kempenland Distributie Growth proposal v1 AI record
      - Kempenland Distributie - Proposal v1 entity
        Kempenland Distributie entity
        crm/companies.csv org_215 raw row
        document_store/files.csv doc_215_002 raw row
      - Kempenland Distributie entity
        crm/companies.csv org_215 raw row
    - Growth tier proposal, first-year £56,000 AI record
      - Kempenland Distributie - Proposal entity
        Kempenland Distributie entity
        crm/companies.csv org_215 raw row
        document_store/files.csv doc_215_003 raw row
      - Kempenland Distributie entity
        crm/companies.csv org_215 raw row
    - +1 more
  - Discovery call for Growth tier AI record
    - Kempenland Distributie / BG-Demo – Discovery entity
      - Kempenland Distributie entity
        crm/companies.csv org_215 raw row
      - call_recorder/calls.csv call_215_001 raw row
    - Kempenland Distributie entity
      - crm/companies.csv org_215 raw row
  - Growth demo, order form to follow AI record
    - Kempenland Distributie / BG-Demo – Demo entity
      - Kempenland Distributie entity
        crm/companies.csv org_215 raw row
      - call_recorder/calls.csv call_215_002 raw row
    - Kempenland Distributie entity
      - crm/companies.csv org_215 raw row
  - Growth demo for Kempenland Distributie AI record
    - Kempenland Distributie / BG-Demo – Demo entity
      - Kempenland Distributie entity
        crm/companies.csv org_215 raw row
      - call_recorder/calls.csv call_215_003 raw row
    - Kempenland Distributie entity
      - crm/companies.csv org_215 raw row
  - Growth proposal review with finance AI record
    - Kempenland Distributie / BG-Demo – Proposal entity
      - Kempenland Distributie entity
        crm/companies.csv org_215 raw row
      - call_recorder/calls.csv call_215_004 raw row
    - Kempenland Distributie entity
      - crm/companies.csv org_215 raw row
  - +16 more
ARR journey (computed from the records; nothing to show yet) page block
- facts.arr_monthly:org_215 facts table
  - Kempenland Distributie – New entity
    - Kempenland Distributie entity
      - crm/companies.csv org_215 raw row
    - crm/deal_line_items.csv deal_215_01:1 raw row
    - crm/deal_line_items.csv deal_215_01:2 raw row
    - crm/deal_stage_history.csv deal_215_01:1 raw row
    - crm/deal_stage_history.csv deal_215_01:2 raw row
    - crm/deal_stage_history.csv deal_215_01:3 raw row
    - +4 more
AI facts page block
- Kempenland Distributie: win-back AI record
  - Kempenland Distributie – New entity
    - Kempenland Distributie entity
      - crm/companies.csv org_215 raw row
    - crm/deal_line_items.csv deal_215_01:1 raw row
    - crm/deal_line_items.csv deal_215_01:2 raw row
    - crm/deal_stage_history.csv deal_215_01:1 raw row
    - crm/deal_stage_history.csv deal_215_01:2 raw row
    - crm/deal_stage_history.csv deal_215_01:3 raw row
    - +4 more
  - Kempenland Distributie: proposals, no order form AI record
    - Kempenland Distributie - Security Questionnaire entity
      - Kempenland Distributie entity
        crm/companies.csv org_215 raw row
      - document_store/files.csv doc_215_001 raw row
    - Kempenland Distributie - Proposal v1 entity
      - Kempenland Distributie entity
        crm/companies.csv org_215 raw row
      - document_store/files.csv doc_215_002 raw row
    - Kempenland Distributie - Proposal entity
      - Kempenland Distributie entity
        crm/companies.csv org_215 raw row
      - document_store/files.csv doc_215_003 raw row
    - Security questionnaire, Growth deployment AI record
      - Kempenland Distributie - Security Questionnaire entity
        Kempenland Distributie entity
        crm/companies.csv org_215 raw row
        document_store/files.csv doc_215_001 raw row
      - Kempenland Distributie entity
        crm/companies.csv org_215 raw row
    - Kempenland Distributie Growth proposal v1 AI record
      - Kempenland Distributie - Proposal v1 entity
        Kempenland Distributie entity
        crm/companies.csv org_215 raw row
        document_store/files.csv doc_215_002 raw row
      - Kempenland Distributie entity
        crm/companies.csv org_215 raw row
    - Growth tier proposal, first-year £56,000 AI record
      - Kempenland Distributie - Proposal entity
        Kempenland Distributie entity
        crm/companies.csv org_215 raw row
        document_store/files.csv doc_215_003 raw row
      - Kempenland Distributie entity
        crm/companies.csv org_215 raw row
    - +1 more
  - Discovery call for Growth tier AI record
    - Kempenland Distributie / BG-Demo – Discovery entity
      - Kempenland Distributie entity
        crm/companies.csv org_215 raw row
      - call_recorder/calls.csv call_215_001 raw row
    - Kempenland Distributie entity
      - crm/companies.csv org_215 raw row
  - Growth demo, order form to follow AI record
    - Kempenland Distributie / BG-Demo – Demo entity
      - Kempenland Distributie entity
        crm/companies.csv org_215 raw row
      - call_recorder/calls.csv call_215_002 raw row
    - Kempenland Distributie entity
      - crm/companies.csv org_215 raw row
  - Growth demo for Kempenland Distributie AI record
    - Kempenland Distributie / BG-Demo – Demo entity
      - Kempenland Distributie entity
        crm/companies.csv org_215 raw row
      - call_recorder/calls.csv call_215_003 raw row
    - Kempenland Distributie entity
      - crm/companies.csv org_215 raw row
  - Growth proposal review with finance AI record
    - Kempenland Distributie / BG-Demo – Proposal entity
      - Kempenland Distributie entity
        crm/companies.csv org_215 raw row
      - call_recorder/calls.csv call_215_004 raw row
    - Kempenland Distributie entity
      - crm/companies.csv org_215 raw row
  - +16 more
Contacts page block
- Lien Verstraete entity
  - Kempenland Distributie entity
    - crm/companies.csv org_215 raw row
  - crm/contacts.csv per_21501:org_215 raw row
- Wim Goossens entity
  - Kempenland Distributie entity
    - crm/companies.csv org_215 raw row
  - crm/contacts.csv per_21502:org_215 raw row
- Hanne Jacobs entity
  - Kempenland Distributie entity
    - crm/companies.csv org_215 raw row
  - crm/contacts.csv per_21503:org_215 raw row
Open deals (computed from the records; nothing to show yet) page block
- Kempenland Distributie entity
  - crm/companies.csv org_215 raw row
Documents page block
- Kempenland Distributie - Security Questionnaire entity
  - Kempenland Distributie entity
    - crm/companies.csv org_215 raw row
  - document_store/files.csv doc_215_001 raw row
- Kempenland Distributie - Proposal v1 entity
  - Kempenland Distributie entity
    - crm/companies.csv org_215 raw row
  - document_store/files.csv doc_215_002 raw row
- Kempenland Distributie - Proposal entity
  - Kempenland Distributie entity
    - crm/companies.csv org_215 raw row
  - document_store/files.csv doc_215_003 raw row
hero page block
- Kempenland Distributie: win-back AI record
  - Kempenland Distributie – New entity
    - Kempenland Distributie entity
      - crm/companies.csv org_215 raw row
    - crm/deal_line_items.csv deal_215_01:1 raw row
    - crm/deal_line_items.csv deal_215_01:2 raw row
    - crm/deal_stage_history.csv deal_215_01:1 raw row
    - crm/deal_stage_history.csv deal_215_01:2 raw row
    - crm/deal_stage_history.csv deal_215_01:3 raw row
    - +4 more
  - Kempenland Distributie: proposals, no order form AI record
    - Kempenland Distributie - Security Questionnaire entity
      - Kempenland Distributie entity
        crm/companies.csv org_215 raw row
      - document_store/files.csv doc_215_001 raw row
    - Kempenland Distributie - Proposal v1 entity
      - Kempenland Distributie entity
        crm/companies.csv org_215 raw row
      - document_store/files.csv doc_215_002 raw row
    - Kempenland Distributie - Proposal entity
      - Kempenland Distributie entity
        crm/companies.csv org_215 raw row
      - document_store/files.csv doc_215_003 raw row
    - Security questionnaire, Growth deployment AI record
      - Kempenland Distributie - Security Questionnaire entity
        Kempenland Distributie entity
        crm/companies.csv org_215 raw row
        document_store/files.csv doc_215_001 raw row
      - Kempenland Distributie entity
        crm/companies.csv org_215 raw row
    - Kempenland Distributie Growth proposal v1 AI record
      - Kempenland Distributie - Proposal v1 entity
        Kempenland Distributie entity
        crm/companies.csv org_215 raw row
        document_store/files.csv doc_215_002 raw row
      - Kempenland Distributie entity
        crm/companies.csv org_215 raw row
    - Growth tier proposal, first-year £56,000 AI record
      - Kempenland Distributie - Proposal entity
        Kempenland Distributie entity
        crm/companies.csv org_215 raw row
        document_store/files.csv doc_215_003 raw row
      - Kempenland Distributie entity
        crm/companies.csv org_215 raw row
    - +1 more
  - Discovery call for Growth tier AI record
    - Kempenland Distributie / BG-Demo – Discovery entity
      - Kempenland Distributie entity
        crm/companies.csv org_215 raw row
      - call_recorder/calls.csv call_215_001 raw row
    - Kempenland Distributie entity
      - crm/companies.csv org_215 raw row
  - Growth demo, order form to follow AI record
    - Kempenland Distributie / BG-Demo – Demo entity
      - Kempenland Distributie entity
        crm/companies.csv org_215 raw row
      - call_recorder/calls.csv call_215_002 raw row
    - Kempenland Distributie entity
      - crm/companies.csv org_215 raw row
  - Growth demo for Kempenland Distributie AI record
    - Kempenland Distributie / BG-Demo – Demo entity
      - Kempenland Distributie entity
        crm/companies.csv org_215 raw row
      - call_recorder/calls.csv call_215_003 raw row
    - Kempenland Distributie entity
      - crm/companies.csv org_215 raw row
  - Growth proposal review with finance AI record
    - Kempenland Distributie / BG-Demo – Proposal entity
      - Kempenland Distributie entity
        crm/companies.csv org_215 raw row
      - call_recorder/calls.csv call_215_004 raw row
    - Kempenland Distributie entity
      - crm/companies.csv org_215 raw row
  - +16 more
- facts.reconciliation_t0:org_215 facts table
  - Kempenland Distributie – New entity
    - Kempenland Distributie entity
      - crm/companies.csv org_215 raw row
    - crm/deal_line_items.csv deal_215_01:1 raw row
    - crm/deal_line_items.csv deal_215_01:2 raw row
    - crm/deal_stage_history.csv deal_215_01:1 raw row
    - crm/deal_stage_history.csv deal_215_01:2 raw row
    - crm/deal_stage_history.csv deal_215_01:3 raw row
    - +4 more
  - Kempenland Distributie entity
    - crm/companies.csv org_215 raw row
- Kempenland Distributie entity
  - crm/companies.csv org_215 raw row
- Signals: Kempenland Distributie signals (no model)
  - Kempenland Distributie entity
    - crm/companies.csv org_215 raw row
  - Kempenland Distributie entity
    - crm/companies.csv org_215 raw row
Key facts page block
- facts.reconciliation_t0:org_215 facts table
  - Kempenland Distributie – New entity
    - Kempenland Distributie entity
      - crm/companies.csv org_215 raw row
    - crm/deal_line_items.csv deal_215_01:1 raw row
    - crm/deal_line_items.csv deal_215_01:2 raw row
    - +4 more
Evidence trail page block
The story page block
Next step page block
Open tickets (computed from the records; nothing to show yet) page block
Profile page block
Sources page block
Platform usage (computed from the records; nothing to show yet) page block

Computedmade from

Sources AI · Calls · CRM · Documents · Events · Email

made from

BG-Demo is a fictional company; every organisation and person here is invented. B-Glass is the tool. Data as of Fri 9 Oct 2026. Help & Support

Data	Records
Organisations	225
People at customers	862
BG-Demo staff records (in post and leavers)	58
Calls	1,995
Email threads	3,013
Support tickets	1,159
Documents	1,218
Deals	315
Invoices	285
Events	49
News items	119

Kempenland Distributie

AI facts

Profile

AI opinion

Key facts

Next step

The story

ARR journey

Platform usage

Documents

Open deals

Open tickets

Activity

Contacts

Evidence trail

Help & Support

Help & Support

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How to ask

What the data covers

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