Kempenland Distributie / BG-Demo – Demo
Callcompleted
Kempenland Distributie · 20 Oct 2025 11:45
Demo on 20 Oct 2025 for Lien Verstraete on sample data. She reacted strongly, asked about dashboards, data freshness and pricing, and was quoted £56k for the first year on Growth. A proposal was promised that week.
What was said
What this says
As at Fri 9 Oct 2026Demo on 20 Oct 2025 for Lien Verstraete on sample data. She reacted strongly, asked about dashboards, data freshness and pricing, and was quoted £56k for the first year on Growth. A proposal was promised that week.
What happened: Anya Petrova drove a demo on sample data with questions about installer spend, call-without-order patterns and Antwerp product mix. Lien Verstraete called it fantastic and said she was really excited.
Customer view: Lien asked about saving questions as reports, how fresh the data is and how long implementation takes. She was told dashboards come with Growth, refresh completes by seven in the morning, and setup takes eight weeks.
Commercial: Matteo Ricci confirmed £56k for the first year on Growth, covering up to eight connectors and quarterly check-ins. Lien did not push back on price.
Watch: Only Lien attended, so the evidence does not show who signs or who controls budget. The next step is a proposal, then an order form.
Themes
As at Fri 9 Oct 2026Who was there
BG-Demo
Them
Follow-up
Next steps
As at Fri 9 Oct 2026- Matteo Ricci to send the proposal to Lien Verstraete that week.
- Move to an order form and kick-off planning, with Anya Petrova as implementation contact.
Risks
As at Fri 9 Oct 2026- Only the Head of Customer Service attended, so the budget holder and signer are not visible.
- The demo used sample data, so the real-data result is still unproven.
Opportunities
As at Fri 9 Oct 2026- Growth sale with dashboards builder and scheduled morning reports for up to forty users.
- Proactive outreach use case: installers who call but do not order.
Transcript
Matteo RicciMorning, Lien. We're excited to walk you through the brain today. Anya's our solutions engineer, she'll be driving the demo. Ready?
Lien VerstraeteYes, absolutely. I've been looking forward to this.
Anya PetrovaBrilliant. So we've built this on sample data that mirrors your Kempenland operation. You can see how the brain pulls together your customer records, your order data, your call notes. The idea is to show you what it's like to ask questions instead of running reports.- Lien VerstraeteGreat. What kind of questions can I ask?
- Anya PetrovaLet me show you. So here's the interface. You just type or speak a question. Let's try: 'Which installers bought the most in the last quarter and what did they buy?' Watch what happens.
- Anya PetrovaIt's pulling from your order history, your customer CRM, it's matching it all up, and in a couple of seconds, there's the answer. Top five installers, their spend, the product mix. That would take your team a day to pull manually.
- Lien VerstraeteWow. And it's querying our actual systems, or is this just sample data?
- Matteo RicciThis is sample data today, to keep things safe. When you go live, it's your real data inside your Snowflake account. The brain runs against the actual connectors we set up for HubSpot, your order system, all of it.
- Anya PetrovaLet me try another one. 'Show me installers who've called us more than a couple of times in the past month but haven't placed an order.' This is the kind of insight you'd use to reach out proactively.
- Anya PetrovaThere we go. It's matched the call logs to customer records, filtered by activity. You can dive deeper if you want, see the call notes, understand what they were asking about.
- Lien VerstraeteThis is really useful. Can I save these questions or build them into reports?
- Anya PetrovaYes, under Growth you get access to the dashboards builder. You can create custom views, you can schedule reports to run and email to your team every morning if you want. And everyone on your team up to forty users can access them.
- Matteo RicciThe idea is, once you start using it, more questions come up. Your team thinks differently about the data. That's where the real value lives.
- Lien VerstraeteAnd how fresh is the data? Do we wait for refreshes?
- Anya PetrovaEvery night by seven in the morning your time, all the data is refreshed. So when your team comes in, they're always working with yesterday's complete picture.
- Lien VerstraetePerfect. Let me try one more. 'Which products are installers from Antwerp ordering, and how's that different from the rest of Belgium?'
- Anya Petrovamm, good one. Let me ask that.
- Anya PetrovaThere. Antwerp's skewing toward heating products, the rest of Belgium's more balanced across sanitary and heating. You could use that for targeted sales campaigns, stock planning, whatever makes sense.
- Lien VerstraeteThis is fantastic. How long does the implementation take?
- Matteo RicciFor Growth, eight weeks. We connect your systems, test everything, train your team, and hand it over live. We'll need some time from your team, but not loads.
- Lien VerstraeteAnd the pricing is what we discussed earlier?
- Matteo RicciYes, £56,000 for the first year, all-in. That covers the eight-week setup, up to eight connectors, and the subscription with quarterly check-ins from our team.
- Lien VerstraeteBrilliant. What's next?
- Matteo RicciWe'll send you a proposal with the details, and then we'd move toward an order form and kick-off planning. Anya will be your main contact through the implementation.
- Lien VerstraetePerfect. Cheers, both. I'm really excited about this.
- Anya PetrovaGreat. We'll get the proposal over this week.
- Matteo RicciThanks, Lien. Speak soon.