Ambrose Kell Associates logo

Ambrose Kell Associates

Lost£0
made from

AI facts

Current to 11 Oct 26

Ambrose Kell Associates, a London professional services firm, holds no contract with BB-Demo and has never been invoiced. Nell Ashcombe offered Starter in a final proposal of 22 Aug 2023 at a first-year cost of £28,000, including a £22,000 annual subscription. The new-business deal closed lost on 15 Sep 2023 with the reason recorded as competitor. There is no usage, ticket or open deal on record. Finance Director Priti Priestley had told Nell on 25 Aug 2023 that the firm was going to do this.

Read from 3 calls · 1 email threads · 1 deals · 3 people · 2 documents, newest 29 Aug 23

AImade from

AI opinion

Current to 11 Oct 26

Lost, because the only deal closed lost to a competitor on 15 Sep 2023 and there has been no contact since 1 Sep 2023. No contract or invoice exists. The opportunity is a fresh approach to Emma Illingworth, who linked the brain to knowledge transfer.

SignalsAmbrose Kell Associates – NewAmbrose Kell Associates / BB-Demo – ProposalDocument roll-upAmbrose Kell Associates / BB-Demo – Demo

AI · claude-opus-5-5 · 11 Oct 2026

AImade from

Next step

Current to 11 Oct 26
What
Nell Ashcombe sends a personal note to Emma Illingworth to confirm she is still in post and to propose a discovery call on knowledge transfer when people leave. re_engage
Who
Nell Ashcombe Nell Ashcombe
When
this_week by 9 Oct 2026
Why
Nell Ashcombe should reopen contact with Emma Illingworth, the champion who tied the brain to knowledge transfer, and confirm she is still in post. Nothing has happened since 1 Sep 2023, and the Starter deal was lost to a competitor.

AI · claude-opus-5-5 · 11 Oct 2026

AImade from

Profile

Updated 9 Oct 26
  • IndustryProfessional servicesSource: CRM company record
  • Websiteambrosekell.exampleSource: CRM company record
  • CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
  • HQ cityLondonSource: CRM company record
  • Size160 employeesSource: CRM company record
  • CRM ownerNell AshcombeSource: CRM company record · Chief Executive Officer and Co-founder
  • TypeProspectdiffersSource: contracts and invoices (signals) · CRM stage lost · The sources disagree
  • StateLostSource: AI assessment · Written 11 Oct 2026
CRMmade from

Key facts

Updated 9 Oct 26
  • Last contact1 Sep 2023Email: BB-Demo proposal · 1134 days before 9 Oct 2026
Computedmade from

The story

Current to 11 Oct 26
Lost

Lost: Ambrose Kell Associates never signed. Its only deal, a Starter sale at £28,000 first-year cost, closed lost to a competitor on 15 Sep 2023, and there has been no contact since 1 Sep 2023. Nell Ashcombe is to reopen contact with Emma Illingworth.

Lost. Ambrose Kell Associates holds no contract and has never been invoiced. Its only deal was a Starter sale quoted at £28,000 first-year cost in the 22 Aug 2023 proposal, and it closed lost to a competitor on 15 Sep 2023.

There is no usage, platform user or ticket on record. Nell Ashcombe ran three calls and one email thread with Emma Illingworth, Priti Priestley and Ian Walsh, and the last interaction was 1 Sep 2023.

Priti said on 25 Aug 2023 that the firm was going to do this, yet a competitor the records do not name won. The risk is that none of the three contacts remains in post.

Nell Ashcombe sends a personal note to Emma this week, by 9 Oct 2026, to confirm she is in post and propose a discovery call on knowledge transfer when people leave.

AI · claude-opus-5-5 · 11 Oct 2026

AImade from

ARR journey

Not yet analysedNo ARR history: no order forms or invoices for this organisation.
Accountingmade from

Platform usage

Not yet analysedNo platform usage: this organisation has no tenant in product analytics.
Usagemade from

Documents

Updated 9 Oct 26

2 documents in 1 folders; 1 drafts hang on their executed paper. All documents

  • presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list
Documentsmade from

Open deals

Not yet analysedNo open deals.
CRMmade from

Open tickets

Not yet analysedNo open tickets.
Helpdeskmade from

Activity

CRMmade from

Contacts

CRMmade from

Evidence trail

Updated 9 Oct 26
Key
  • Source rows
  • Raw things
  • People
  • Organisation
  • Organisation AI
  • Pages
  • AI-written record (ring)
  • not yet analysed
  • belongs to the organisation (one line per group)
  • Size: how many records a group holds

Ambrose Kell Associates' pages are written from 3 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 6 AI summaries of 7 raw things (calls, tickets, emails, news), 3 people (3 with an AI write-up) and 2 staff (0 with an AI write-up), shown on 3 pages.

The trail as a list (block, record, entity, raw row)
Computedmade from
Sources AI · Calls · CRM · Documents · Events · Email
made from

BB-Demo is a fictional company; every organisation and person here is invented. B-Brain is the tool. Built by site/build_site.py from the site tree, data as of Fri 9 Oct 2026. Help & Support

Help & Support

Open as a page

Help & Support

B-Brain is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

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What the data covers

DataRecords
Organisations75
People at customers290
BB-Demo staff40
Calls784
Email threads1,169
Support tickets449
Documents477
Deals117
Invoices101
Events49
News items56

Data as of Fri 9 Oct 2026. Text marked AI was written by the brain from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BB-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Brain is the tool that reads its data.

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