Nell Ashcombe

Nell Ashcombe is BB-Demo's CEO and co-founder, hands-on in renewals and win-backs. Her heaviest involvement is Lornefield Pensions Administration, where she led the 6 Oct 2026 win-back call.

Role: Nell is Chief Executive Officer and Co-founder, in post since 3 Oct 2022. She joins customer calls and sends order forms alongside Daniel Okafor, who runs the day-to-day relationship on the accounts shown.

Book: Her activity is greatest on Lornefield Pensions Administration (38), then Brindlecote Insurance Brokers (23) and Corriemoor Foods (17). She has attended 32 calls, 31 of them recorded, and is on 90 email threads, with no tickets assigned.

Evidence: The reads show her setting renewal shape, such as offering Lornefield a right-sized renewal and advising Brindlecote to stay on Starter. They also show her stating plainly that discounts are for new deals.

Now: On 6 Oct 2026 she proposed Growth to Lornefield as a layer over its sources, with a target date of 29 Jan 2027. The deal stays a lead until paperwork is seen.

AI · claude-sonnet-5-5 · 11 Oct 2026