Nell Ashcombe

Ambrose Kell Associates / BB-Demo – Proposal

Callcompleted

Ambrose Kell Associates: documents logo Ambrose Kell Associates: documents · 2023-08-25 16:45

Proposal call on 25 Aug 2023 with Emma Illingworth and Finance Director Priti Priestley. Terms were confirmed and Priti said they were going to do this. Nell Ashcombe was to send the order form by Friday.

What was said

What this says

Current to 11 Oct 26

Proposal call on 25 Aug 2023 with Emma Illingworth and Finance Director Priti Priestley. Terms were confirmed and Priti said they were going to do this. Nell Ashcombe was to send the order form by Friday.

What happened: Nell walked through the proposal and Priti tested the commercial terms. By the end Priti said "Okay. I think we're going to do this."

Commercial: Nell quoted implementation of six thousand one-off and a subscription of twenty-two thousand a year, billed in advance. The term is one year from go-live, then thirty days' notice, with add-ons for extra users or connectors.

Watch: Priti asked what happens if a date is missed, and Nell said the implementation fee comes down. The order form will carry live-within dates for each connector.

Next: Nell wanted a decision by mid-September. The evidence does not show the signed order form.

AI · claude-sonnet-5-5 · 11 Oct 2026

Themes

Current to 9 Oct 26
Theme
Starter proposal and terms
Importance
neutral
Sentiment
positive
Voice
decision-maker

Who was there

BB-Demo

Them

Follow-up

Next steps

Current to 9 Oct 26
  • Nell Ashcombe to send the order form by Friday.
  • Customer to confirm by mid-September so the implementation timeline holds.

Risks

Current to 9 Oct 26
  • The term has no lock-in beyond year one, with thirty days' notice after go-live.
  • BB-Demo accepted a fee reduction if a connector live-within date is missed.

Opportunities

Current to 9 Oct 26
  • Priti asked about more users or connectors, which would be sold as add-ons.

Transcript

  1. Nell Ashcombe
    Nell Ashcombe None
    Hi Emma, Priti, thanks for the time. I wanted to walk you through the proposal.
  2. Emma Illingworth
    Emma Illingworth None
    Good. We've reviewed it. Pretty clear, but Priti had some questions on the commercial.
  3. Priti Priestley
    Priti Priestley None
    Yeah, just want to confirm the numbers and the terms.
  4. Nell Ashcombe
    Nell Ashcombe None
    Sure. Implementation is six thousand, one-off. The subscription is twenty-two thousand a year, billed in advance.
  5. Priti Priestley
    Priti Priestley None
    So twenty-eight thousand the first year?
  6. Nell Ashcombe
    Nell Ashcombe None
    Right. Then twenty-two thousand in years two and onwards.
  7. Emma Illingworth
    Emma Illingworth None
    And the term, one year?
  8. Nell Ashcombe
    Nell Ashcombe None
    One year from go-live. After that, it's thirty days' notice if you want to end it. So no lock-in beyond year one.
  9. Priti Priestley
    Priti Priestley None
    What if we need more users or connectors?
  10. Nell Ashcombe
    Nell Ashcombe None
    We add them as add-ons. You'd pay extra for those. Prices are on the proposal sheet.
  11. Emma Illingworth
    Emma Illingworth None
    Okay. So what does the timeline look like?
  12. Nell Ashcombe
    Nell Ashcombe None
    Four weeks from signing. You give us access to your systems, we connect them, test, train, and you're live. The order form will have 'live within' dates for each connector.
  13. Priti Priestley
    Priti Priestley None
    And if you miss a date?
  14. Nell Ashcombe
    Nell Ashcombe None
    The implementation fee comes down. It's in the contract. But we don't miss those.
  15. Emma Illingworth
    Emma Illingworth None
    Who do we work with during implementation?
  16. Nell Ashcombe
    Nell Ashcombe None
    Hamza, our implementation consultant. Once you're live, you get a customer success manager for ongoing support.
  17. Priti Priestley
    Priti Priestley None
    What's the next step?
  18. Nell Ashcombe
    Nell Ashcombe None
    You let me know you want to move forward, and I'll send you an order form. That's the legal document, it locks in the dates and pricing and the terms we just discussed. You review it, legal looks at it if you want, and once you sign, we kick off.
  19. Emma Illingworth
    Emma Illingworth None
    How long do you need to hear from us?
  20. Nell Ashcombe
    Nell Ashcombe None
    Sooner is better for us, but say by mid-September so we can hit the timeline. If you want to go live in the autumn, we need to start soon.
  21. Priti Priestley
    Priti Priestley None
    Okay. I think we're going to do this.
  22. Nell Ashcombe
    Nell Ashcombe None
    Brilliant. I'll get the order form over to you by Friday. Any questions in the meantime, let me know. Best, Nell.

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