Who they are
Insight
Current to 12 Oct 26Financial Director at Brinkerhof Distributie and the contract signatory. He decides on written terms, not on calls, and his questions on the Growth renewal are now about value and seat count. Renewal close is pencilled for 30 Oct 2026.
Role: Financial Director in Eindhoven, recorded in the CRM as economic buyer. He signed the £2,115 expansion order form on 13 May 2026 after checking it against the contract.
Influence: He decides on paper and wants contract, invoice and quote to say the same thing. Femke van Gestel makes the usage case, but the terms are routed to him.
Watch: On 1 Sep 2026 he said the question is value, not invoices. The 9 Oct 2026 call put fifty seats against about thirteen daily users, and the close is pencilled for 30 Oct 2026.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Brinkerhof Distributie | Financial Director | economic_buyer | ruud.verhoeven@brinkerhof.example |
Activity
- 19 Oct 2026callBrinkerhof Distributie / BB-Demo – Renewal
+2
- 16 Oct 2026callBrinkerhof Distributie / BB-Demo – Qbr
+1
- 9 Oct 2026callBrinkerhof Distributie / BB-Demo – Renewal
+1
- 24 Sep 2026eventYour renewals, read by the brain
+26
- 7 Sep 2026email_threadInvitation: Your renewals, read by the brain
- 1 Sep 2026callBrinkerhof Distributie / BB-Demo – Renewal
+2
- 25 Aug 2026email_threadRenewal notice: your Growth subscription
- 11 Jun 2026eventBB-Demo Customer Day London
+60
- 12 May 2026email_threadOrder form for signature
- 11 May 2026callBrinkerhof Distributie / BB-Demo – Negotiation
+1
- 23 Apr 2026email_threadFollow-up: expansion proposal
- 22 Apr 2026callBrinkerhof Distributie / BB-Demo – Proposal
- 13 Apr 2026email_threadFollow-up: quarterly business review
+1
- 10 Apr 2026callBrinkerhof Distributie / BB-Demo – Qbr
+1
- 24 Feb 2026eventRevenue leaders roundtable
+24
- 2 Feb 2026email_threadInvitation: Revenue leaders roundtable in London
- 6 Nov 2025email_threadOrder form for signature: Growth
- 10 Oct 2025callBrinkerhof Distributie / BB-Demo – Negotiation
+1
- 2 Oct 2025email_threadFinding a time to go through the commercial terms
- 14 Jul 2025email_threadFollowing our discovery conversation
- 10 Jul 2025callBrinkerhof Distributie / BB-Demo – Discovery
- 20 Mar 2025eventBB-Demo webinar
+14
- 5 Mar 2025email_threadInvitation: BB-Demo webinar on Thursday 20 March 2025