What was said
What this says
Current to 11 Oct 26Alice Brewer invited Ruud Verhoeven to the 24 Sep 2026 webinar on reading renewals with the brain, citing fewer questions asked lately. A marketing invitation with no customer response in the thread.
Ask: Alice invited Ruud, or someone from account management, to an online webinar on renewals. She asked for a reply so she could send joining details.
Customer view: There is no customer response in the thread. The evidence does not show whether Ruud or anyone from his team took part.
Next: The invitation notes that his team has been asking fewer questions of the brain. That is a usage signal worth raising in the renewal conversation.
The thread
Updated 9 Oct 26Messages
- Alice Brewer 7 Sep 2026 12:20Dear Ruud, I am writing to invite you to an online webinar on Thursday 24 Sep 2026, called "Your renewals, read by the brain". The story here is how finance and account teams use the brain to see, in one place, which customers are healthy, which are quiet and which renewals need attention before the invoice goes out. It is practical rather than technical, and it uses worked examples from customers' own data. I know your team has been asking fewer questions of the brain lately, and this session is aimed at exactly that: the questions that are most worth asking ahead of a renewal. Your credit exposure and installer accounts are the sort of thing it covers. Would you be happy to let me know whether you, or someone from your account management team, would like to join? I will send the joining details once I hear from you. Best, Alice Alice Brewer Head of Marketing, BB-Demo