Who they are
Insight
As at Fri 9 Oct 2026Lien Verstraete is the CRM champion at Kempenland Distributie. She attended every call from discovery to negotiation, pushed on price, and the CFO Wim Goossens holds the sign-off. The evidence does not show an executed order form.
Role: Head of Customer Service in Antwerp and the CRM champion. She was present on the discovery, demo, proposal and negotiation calls and called the 20 Oct 2025 demo fantastic.
Influence: She drives the evaluation and raised the price objection herself. Wim Goossens, the CFO, queried cost and said he needed to check with finance, so the decision sits with him.
Watch: The £56k first-year figure was above her initial budget. The 17 Nov 2025 call agreed eight per cent off the first term, with renewal at list. The evidence does not show a signed order form.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Kempenland Distributie | Head of Customer Service | champion | lien.verstraete@kempenland.example |
Activity
- 17 Nov 2025email threadNegotiation follow-up
+1
- 17 Nov 2025callKempenland Distributie / BG-Demo – Negotiation
+1
- 29 Oct 2025callKempenland Distributie / BG-Demo – Proposal
- 21 Oct 2025email threadProposal scheduling
- 20 Oct 2025email threadDemo follow-up
- 20 Oct 2025callKempenland Distributie / BG-Demo – Demo
- 13 Oct 2025callKempenland Distributie / BG-Demo – Demo
- 6 Oct 2025email threadDemo scheduling
- 22 Sep 2025email threadDiscovery follow-up
- 22 Sep 2025callKempenland Distributie / BG-Demo – Discovery
- 4 Sep 2025dealKempenland Distributie – New