Who they are
Insight
As at Fri 9 Oct 2026Finance Director at Ardenmore Pension Administration and the CRM economic buyer who signs. She has repeatedly asked for a usage case before the board. Her platform user was deactivated on 2025-08-29.
Role: Finance Director and economic buyer at Ardenmore. She signed the Starter expansion order form on 5 Feb 2024 and asks that commercial terms go through Tom Ashdown, with Marcus Bell covering usage.
Influence: She decides, and she defers to the board. Across the 2024 and 2025 renewal calls she would not decide on the day and wanted a one-page usage note. She is not hostile: she says she needs a case, not that it is not useful.
Watch: Her question has been the same throughout: who uses it, and can it be justified to the board. Her platform user was deactivated on 2025-08-29, the term end. The evidence does not show the renewal outcome.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Ardenmore Pension Administration | Finance Director | Economic buyer | elaine.turvey@ardenmore.example |
Activity
- 23 Jul 2025callArdenmore Pension Administration / BG-Demo – Renewal
- 21 Jul 2025email threadYour renewal and a time to talk
- 10 Jul 2025callArdenmore Pension Administration / BG-Demo – QBR
+1
- 19 Jun 2025eventBG-Demo webinar
+26
- 12 Jun 2025eventBG-Demo Customer Day
+48
- 8 Jun 2025email threadInvitation: BG-Demo webinar on Thursday 19 June 2025
- 5 Jun 2025callArdenmore Pension Administration / BG-Demo – Renewal
- 30 May 2025email threadYour Starter renewal on 29 Aug 2025
- 30 May 2025dealArdenmore Pension Administration – Renewal
- 29 May 2025email threadCustomer Day invitation, Thursday 12 June 2025
- 28 May 2025email threadFinding a time to talk about the renewal
- 7 Apr 2025callArdenmore Pension Administration / BG-Demo – Check In
- 31 Mar 2025email threadBooking our next check-in
- 11 Feb 2025email threadNotes from our check-in
- 10 Feb 2025callArdenmore Pension Administration / BG-Demo – Check In
- 15 Jan 2025email threadFollow-up from the quarterly review
+1
- 14 Jan 2025callArdenmore Pension Administration / BG-Demo – QBR
+1
- 9 Jan 2025email threadQuarterly review: finding a time
- 9 Dec 2024callArdenmore Pension Administration / BG-Demo – Check In
- 8 Aug 2024email threadRenewal order form for signature
- 22 Jul 2024callArdenmore Pension Administration / BG-Demo – Renewal
+2
- 15 Jul 2024email threadFollow-up from our review call
+2
- 12 Jul 2024callArdenmore Pension Administration / BG-Demo – QBR
+2
- 6 Jun 2024callArdenmore Pension Administration / BG-Demo – Renewal
+1
- 4 Jun 2024email threadFinding time to talk about the renewal
- 31 May 2024email threadYour Starter subscription: renewal coming up
- 13 Mar 2024eventData leaders conference (BG-Demo stand)
+3
- 29 Feb 2024email threadInvitation: our stand at the data leaders conference in London
- 1 Feb 2024email threadOrder form for signature
- 30 Jan 2024email threadExtra users for your Starter subscription
+1
- 30 Jan 2024callArdenmore Pension Administration / BG-Demo – Negotiation
+1
- 23 Jan 2024callArdenmore Pension Administration / BG-Demo – Proposal
- 17 Jan 2024email threadFollow-up from our check-in call
+2
- 16 Jan 2024callArdenmore Pension Administration / BG-Demo – QBR
+2
- 14 Aug 2023email threadOrder form ready for your signature
- 2 Aug 2023email threadArdenmore proposal and next steps
+1
- 31 Jul 2023callArdenmore Pension Administration / BG-Demo – Negotiation
+1
- 21 Jul 2023email threadFinding a time to talk through the proposal
- 11 Jul 2023callArdenmore Pension Administration / BG-Demo – Proposal