Gilberdyke Freight

Lost£0

AI facts

Current to 14 Oct 26

Gilberdyke Freight, a Goole logistics business, never became a customer: there is no executed order form, no invoices and £0 ARR. Tom Ashdown's Growth deal, at £56k for the first year and £44k a year from year 2, closed lost on 14 Nov 2023 with the reason no decision. There is no usage or ticket history. No deal is open and no call is booked. The last recorded interaction was the 18 Oct 2023 proposal call.

Read from 4 calls · 1 news items · 1 deals · 3 people · 3 documents, newest 18 Oct 23

AImade from

Profile

Updated 9 Oct 26

IndustryLogistics
Websitegilberdyke.example
CountryUnited Kingdom
HQ cityGoole
Size290 employees
CRM ownerTom Ashdown
TypeProspectdiffers
StateLost

CRMmade from

AI opinion

Current to 14 Oct 26

Lost, because the Growth deal closed lost on 14 Nov 2023 for no decision and nothing has been heard since the 18 Oct 2023 call. The finance pain Carole Ellerker described was real, so Tom Ashdown could test a fresh approach under current pricing.

Signals Gilberdyke Freight – New Document roll-up Gilberdyke Freight / BB-Demo – Proposal Gilberdyke Freight / BB-Demo – Demo

AI · claude-opus-5-5 · 14 Oct 2026

AImade from

Key facts

Updated 9 Oct 26

Last contact18 Oct 2023

Computedmade from

Next step

Current to 14 Oct 26

What: Tom Ashdown contacts Carole Ellerker to reopen a Growth win-back built on her invoicing pain, and asks what stalled the 2023 decision. re_engage
Who: Tom Ashdown
When: This month by 9 Oct 2026
Why: Tom Ashdown should reopen Gilberdyke Freight with Carole Ellerker. The Growth deal closed lost on 14 Nov 2023 for no decision, but she described manual, error-prone invoicing, which gives a real value case under current pricing.

AI · claude-opus-5-5 · 14 Oct 2026

AImade from

The story

Current to 14 Oct 26

Lost

Lost: Gilberdyke Freight's Growth deal at £56k for the first year closed lost on 14 Nov 2023 for no decision, with no order form, no invoices and £0 ARR. Tom Ashdown is to reopen a win-back with Carole Ellerker.

Lost is the verdict for Gilberdyke Freight: Tom Ashdown's Growth deal at £56k for the first year closed lost on 14 Nov 2023 for no decision. No order form was executed, so there is £0 ARR and no renewal date.

There is no usage or ticket history because Gilberdyke Freight never went live. Mick Rhodes, Commercial Manager, gave a verbal go-ahead on 25 Sep 2023, and Carole Ellerker, Finance Director, agreed in principle on 18 Oct 2023.

Nothing has been heard since the 18 Oct 2023 proposal call. The calls do not show what stalled the decision, though the year-two price and quarterly billing were left open.

Tom should contact Carole by 9 Oct 2026 to reopen a Growth win-back built on her manual, error-prone invoicing, and ask what stalled the decision. Tobias Renwick refreshes the 28 Sep 2023 security answers first.

AI · claude-opus-5-5 · 14 Oct 2026

AImade from

ARR journey

Not yet analysedNo ARR history: no order forms or invoices for this organisation.

Accountingmade from

Platform usage

Not yet analysedNo platform usage: this organisation has no tenant in product analytics.

Usagemade from

Documents

Updated 9 Oct 26

3 documents in 2 folders; 1 drafts hang on their executed paper. All documents

presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list

Proposals (2)
- Draft Growth tier proposal draft · proposal · 13 Oct 2023
- Growth tier sales proposal issued · proposal · 18 Oct 2023
Security (1)
- Security questionnaire answers issued · security questionnaire · 28 Sep 2023

Documentsmade from

Open deals

Not yet analysedNo open deals.

CRMmade from

Open tickets

Not yet analysedNo open tickets.

Helpdeskmade from

Activity

17 Jul 2025eventBB-Demo webinar Alice Brewer, Dean Hargreaves, Dale Prescott, Ed Duckworth, Ravi Atherton, Lee Hathaway, Tina Goddard, Nathan Booth, Phil Royston, Hugo Bacon, Ricky Blanchard, Tamika Harris, Bas Vermeulen, Eva Mulder, Vicky Brearley, Anders Kjær, Anders Mortensen, Noor Bos, Stuart Haworth, Becky Tattersall, Nils Behrens, Tracey Bainbridge, Anja Pohl+20
15 May 2025eventBB-Demo webinar Sofia Marchetti, Ravi Atherton, Johan Ekström, Elliot Allott, Neil Entwistle, Henrietta Coombe, Ravi Riley, Mark Ellwood, Brian Gilmore, Mandy Gasson, Oluwaseun Bamidele, Dean Furlong, Craig Holt, Dylan Price, Ricky Blanchard, Camilla Dewsbury, Johan Berglund, Henry Calloway, Neha Kapoor, Marie Goossens, Leanne Armstrong, Fraser McAllister, Jade Kenwright, Liam Corner, Andy Buckley+22
18 Oct 2023documentGilberdyke Freight - Proposal Tom Ashdown
18 Oct 2023callGilberdyke Freight / BB-Demo – Proposal Tom Ashdown, Mick Rhodes, Carole Ellerker
13 Oct 2023documentGilberdyke Freight - Proposal v1 Tom Ashdown
5 Oct 2023callGilberdyke Freight / BB-Demo – Demo Tom Ashdown, Tobias Renwick, Mick Rhodes
28 Sep 2023documentGilberdyke Freight - Security Questionnaire Tobias Renwick
25 Sep 2023callGilberdyke Freight / BB-Demo – Demo Tom Ashdown, Tobias Renwick, Mick Rhodes, Ricky Blanchard+1
31 Aug 2023callGilberdyke Freight / BB-Demo – Discovery Tom Ashdown, Mick Rhodes, Carole Ellerker
31 Jul 2023dealGilberdyke Freight – New Tom Ashdown, Mick Rhodes
7 Jun 2023newsFunding news, Gilberdyke Freight

CRMmade from

Contacts

CRMmade from

Evidence trail

Updated 9 Oct 26

hide membership not yet analysed

Key

Source rows
Raw things
People
Organisation
Organisation AI
Pages
AI-written record (ring)
not yet analysed
belongs to the organisation (one line per group)
Size: how many records a group holds

Gilberdyke Freight's pages are written from 3 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 8 AI summaries of 9 raw things (calls, tickets, emails, news), 3 people (3 with an AI write-up) and 2 staff (0 with an AI write-up), shown on 4 pages. 1 AI record in this trail is not yet analysed.

The trail as a list (block, record, entity, raw row)

Activity page block
- Gilberdyke Freight / BB-Demo – Discovery entity
  - Gilberdyke Freight entity
    - crm/companies.csv org_197 raw row
  - call_recorder/calls.csv call_197_001 raw row
- Gilberdyke Freight / BB-Demo – Demo entity
  - Gilberdyke Freight entity
    - crm/companies.csv org_197 raw row
  - call_recorder/calls.csv call_197_002 raw row
- Gilberdyke Freight / BB-Demo – Demo entity
  - Gilberdyke Freight entity
    - crm/companies.csv org_197 raw row
  - call_recorder/calls.csv call_197_003 raw row
- Gilberdyke Freight / BB-Demo – Proposal entity
  - Gilberdyke Freight entity
    - crm/companies.csv org_197 raw row
  - call_recorder/calls.csv call_197_004 raw row
- Gilberdyke Freight – New entity
  - Gilberdyke Freight entity
    - crm/companies.csv org_197 raw row
  - crm/deal_line_items.csv deal_197_01:1 raw row
  - crm/deal_line_items.csv deal_197_01:2 raw row
  - crm/deal_stage_history.csv deal_197_01:1 raw row
  - crm/deal_stage_history.csv deal_197_01:2 raw row
  - crm/deal_stage_history.csv deal_197_01:3 raw row
  - +3 more
- Gilberdyke Freight - Security Questionnaire entity
  - Gilberdyke Freight entity
    - crm/companies.csv org_197 raw row
  - document_store/files.csv doc_197_001 raw row
- +5 more
AI opinion page block
- Gilberdyke Freight lost AI record
  - Gilberdyke Freight – New entity
    - Gilberdyke Freight entity
      - crm/companies.csv org_197 raw row
    - crm/deal_line_items.csv deal_197_01:1 raw row
    - crm/deal_line_items.csv deal_197_01:2 raw row
    - crm/deal_stage_history.csv deal_197_01:1 raw row
    - crm/deal_stage_history.csv deal_197_01:2 raw row
    - crm/deal_stage_history.csv deal_197_01:3 raw row
    - +3 more
  - Gilberdyke Freight: no executed paper AI record
    - Gilberdyke Freight - Security Questionnaire entity
      - Gilberdyke Freight entity
        crm/companies.csv org_197 raw row
      - document_store/files.csv doc_197_001 raw row
    - Gilberdyke Freight - Proposal v1 entity
      - Gilberdyke Freight entity
        crm/companies.csv org_197 raw row
      - document_store/files.csv doc_197_002 raw row
    - Gilberdyke Freight - Proposal entity
      - Gilberdyke Freight entity
        crm/companies.csv org_197 raw row
      - document_store/files.csv doc_197_003 raw row
    - Gilberdyke Freight security questionnaire AI record
      - Gilberdyke Freight - Security Questionnaire entity
        Gilberdyke Freight entity
        crm/companies.csv org_197 raw row
        document_store/files.csv doc_197_001 raw row
      - Gilberdyke Freight entity
        crm/companies.csv org_197 raw row
    - Gilberdyke Freight Growth proposal v1 AI record
      - Gilberdyke Freight - Proposal v1 entity
        Gilberdyke Freight entity
        crm/companies.csv org_197 raw row
        document_store/files.csv doc_197_002 raw row
      - Gilberdyke Freight entity
        crm/companies.csv org_197 raw row
    - Growth tier proposal for Humber logistics firm AI record
      - Gilberdyke Freight - Proposal entity
        Gilberdyke Freight entity
        crm/companies.csv org_197 raw row
        document_store/files.csv doc_197_003 raw row
      - Gilberdyke Freight entity
        crm/companies.csv org_197 raw row
    - +1 more
  - Discovery: scattered freight and finance data AI record
    - Gilberdyke Freight / BB-Demo – Discovery entity
      - Gilberdyke Freight entity
        crm/companies.csv org_197 raw row
      - call_recorder/calls.csv call_197_001 raw row
    - Gilberdyke Freight entity
      - crm/companies.csv org_197 raw row
  - Demo and verbal go-ahead AI record
    - Gilberdyke Freight / BB-Demo – Demo entity
      - Gilberdyke Freight entity
        crm/companies.csv org_197 raw row
      - call_recorder/calls.csv call_197_002 raw row
    - Gilberdyke Freight entity
      - crm/companies.csv org_197 raw row
  - Demo follow-up: Growth scope and timing AI record
    - Gilberdyke Freight / BB-Demo – Demo entity
      - Gilberdyke Freight entity
        crm/companies.csv org_197 raw row
      - call_recorder/calls.csv call_197_003 raw row
    - Gilberdyke Freight entity
      - crm/companies.csv org_197 raw row
  - Growth proposal accepted in principle AI record
    - Gilberdyke Freight / BB-Demo – Proposal entity
      - Gilberdyke Freight entity
        crm/companies.csv org_197 raw row
      - call_recorder/calls.csv call_197_004 raw row
    - Gilberdyke Freight entity
      - crm/companies.csv org_197 raw row
  - +9 more
ARR journey (not yet analysed) page block
- facts.arr_monthly:org_197 facts table
  - Gilberdyke Freight – New entity
    - Gilberdyke Freight entity
      - crm/companies.csv org_197 raw row
    - crm/deal_line_items.csv deal_197_01:1 raw row
    - crm/deal_line_items.csv deal_197_01:2 raw row
    - crm/deal_stage_history.csv deal_197_01:1 raw row
    - crm/deal_stage_history.csv deal_197_01:2 raw row
    - crm/deal_stage_history.csv deal_197_01:3 raw row
    - +3 more
AI facts page block
- Gilberdyke Freight lost AI record
  - Gilberdyke Freight – New entity
    - Gilberdyke Freight entity
      - crm/companies.csv org_197 raw row
    - crm/deal_line_items.csv deal_197_01:1 raw row
    - crm/deal_line_items.csv deal_197_01:2 raw row
    - crm/deal_stage_history.csv deal_197_01:1 raw row
    - crm/deal_stage_history.csv deal_197_01:2 raw row
    - crm/deal_stage_history.csv deal_197_01:3 raw row
    - +3 more
  - Gilberdyke Freight: no executed paper AI record
    - Gilberdyke Freight - Security Questionnaire entity
      - Gilberdyke Freight entity
        crm/companies.csv org_197 raw row
      - document_store/files.csv doc_197_001 raw row
    - Gilberdyke Freight - Proposal v1 entity
      - Gilberdyke Freight entity
        crm/companies.csv org_197 raw row
      - document_store/files.csv doc_197_002 raw row
    - Gilberdyke Freight - Proposal entity
      - Gilberdyke Freight entity
        crm/companies.csv org_197 raw row
      - document_store/files.csv doc_197_003 raw row
    - Gilberdyke Freight security questionnaire AI record
      - Gilberdyke Freight - Security Questionnaire entity
        Gilberdyke Freight entity
        crm/companies.csv org_197 raw row
        document_store/files.csv doc_197_001 raw row
      - Gilberdyke Freight entity
        crm/companies.csv org_197 raw row
    - Gilberdyke Freight Growth proposal v1 AI record
      - Gilberdyke Freight - Proposal v1 entity
        Gilberdyke Freight entity
        crm/companies.csv org_197 raw row
        document_store/files.csv doc_197_002 raw row
      - Gilberdyke Freight entity
        crm/companies.csv org_197 raw row
    - Growth tier proposal for Humber logistics firm AI record
      - Gilberdyke Freight - Proposal entity
        Gilberdyke Freight entity
        crm/companies.csv org_197 raw row
        document_store/files.csv doc_197_003 raw row
      - Gilberdyke Freight entity
        crm/companies.csv org_197 raw row
    - +1 more
  - Discovery: scattered freight and finance data AI record
    - Gilberdyke Freight / BB-Demo – Discovery entity
      - Gilberdyke Freight entity
        crm/companies.csv org_197 raw row
      - call_recorder/calls.csv call_197_001 raw row
    - Gilberdyke Freight entity
      - crm/companies.csv org_197 raw row
  - Demo and verbal go-ahead AI record
    - Gilberdyke Freight / BB-Demo – Demo entity
      - Gilberdyke Freight entity
        crm/companies.csv org_197 raw row
      - call_recorder/calls.csv call_197_002 raw row
    - Gilberdyke Freight entity
      - crm/companies.csv org_197 raw row
  - Demo follow-up: Growth scope and timing AI record
    - Gilberdyke Freight / BB-Demo – Demo entity
      - Gilberdyke Freight entity
        crm/companies.csv org_197 raw row
      - call_recorder/calls.csv call_197_003 raw row
    - Gilberdyke Freight entity
      - crm/companies.csv org_197 raw row
  - Growth proposal accepted in principle AI record
    - Gilberdyke Freight / BB-Demo – Proposal entity
      - Gilberdyke Freight entity
        crm/companies.csv org_197 raw row
      - call_recorder/calls.csv call_197_004 raw row
    - Gilberdyke Freight entity
      - crm/companies.csv org_197 raw row
  - +9 more
Contacts page block
- Mick Rhodes entity
  - Gilberdyke Freight entity
    - crm/companies.csv org_197 raw row
  - crm/contacts.csv per_19701:org_197 raw row
- Carole Ellerker entity
  - Gilberdyke Freight entity
    - crm/companies.csv org_197 raw row
  - crm/contacts.csv per_19702:org_197 raw row
- Ricky Blanchard entity
  - Gilberdyke Freight entity
    - crm/companies.csv org_197 raw row
  - crm/contacts.csv per_19703:org_197 raw row
Open deals (not yet analysed) page block
- Gilberdyke Freight entity
  - crm/companies.csv org_197 raw row
Documents page block
- Gilberdyke Freight - Security Questionnaire entity
  - Gilberdyke Freight entity
    - crm/companies.csv org_197 raw row
  - document_store/files.csv doc_197_001 raw row
- Gilberdyke Freight - Proposal v1 entity
  - Gilberdyke Freight entity
    - crm/companies.csv org_197 raw row
  - document_store/files.csv doc_197_002 raw row
- Gilberdyke Freight - Proposal entity
  - Gilberdyke Freight entity
    - crm/companies.csv org_197 raw row
  - document_store/files.csv doc_197_003 raw row
hero page block
- Gilberdyke Freight lost AI record
  - Gilberdyke Freight – New entity
    - Gilberdyke Freight entity
      - crm/companies.csv org_197 raw row
    - crm/deal_line_items.csv deal_197_01:1 raw row
    - crm/deal_line_items.csv deal_197_01:2 raw row
    - crm/deal_stage_history.csv deal_197_01:1 raw row
    - crm/deal_stage_history.csv deal_197_01:2 raw row
    - crm/deal_stage_history.csv deal_197_01:3 raw row
    - +3 more
  - Gilberdyke Freight: no executed paper AI record
    - Gilberdyke Freight - Security Questionnaire entity
      - Gilberdyke Freight entity
        crm/companies.csv org_197 raw row
      - document_store/files.csv doc_197_001 raw row
    - Gilberdyke Freight - Proposal v1 entity
      - Gilberdyke Freight entity
        crm/companies.csv org_197 raw row
      - document_store/files.csv doc_197_002 raw row
    - Gilberdyke Freight - Proposal entity
      - Gilberdyke Freight entity
        crm/companies.csv org_197 raw row
      - document_store/files.csv doc_197_003 raw row
    - Gilberdyke Freight security questionnaire AI record
      - Gilberdyke Freight - Security Questionnaire entity
        Gilberdyke Freight entity
        crm/companies.csv org_197 raw row
        document_store/files.csv doc_197_001 raw row
      - Gilberdyke Freight entity
        crm/companies.csv org_197 raw row
    - Gilberdyke Freight Growth proposal v1 AI record
      - Gilberdyke Freight - Proposal v1 entity
        Gilberdyke Freight entity
        crm/companies.csv org_197 raw row
        document_store/files.csv doc_197_002 raw row
      - Gilberdyke Freight entity
        crm/companies.csv org_197 raw row
    - Growth tier proposal for Humber logistics firm AI record
      - Gilberdyke Freight - Proposal entity
        Gilberdyke Freight entity
        crm/companies.csv org_197 raw row
        document_store/files.csv doc_197_003 raw row
      - Gilberdyke Freight entity
        crm/companies.csv org_197 raw row
    - +1 more
  - Discovery: scattered freight and finance data AI record
    - Gilberdyke Freight / BB-Demo – Discovery entity
      - Gilberdyke Freight entity
        crm/companies.csv org_197 raw row
      - call_recorder/calls.csv call_197_001 raw row
    - Gilberdyke Freight entity
      - crm/companies.csv org_197 raw row
  - Demo and verbal go-ahead AI record
    - Gilberdyke Freight / BB-Demo – Demo entity
      - Gilberdyke Freight entity
        crm/companies.csv org_197 raw row
      - call_recorder/calls.csv call_197_002 raw row
    - Gilberdyke Freight entity
      - crm/companies.csv org_197 raw row
  - Demo follow-up: Growth scope and timing AI record
    - Gilberdyke Freight / BB-Demo – Demo entity
      - Gilberdyke Freight entity
        crm/companies.csv org_197 raw row
      - call_recorder/calls.csv call_197_003 raw row
    - Gilberdyke Freight entity
      - crm/companies.csv org_197 raw row
  - Growth proposal accepted in principle AI record
    - Gilberdyke Freight / BB-Demo – Proposal entity
      - Gilberdyke Freight entity
        crm/companies.csv org_197 raw row
      - call_recorder/calls.csv call_197_004 raw row
    - Gilberdyke Freight entity
      - crm/companies.csv org_197 raw row
  - +9 more
- facts.reconciliation_t0:org_197 facts table
  - Gilberdyke Freight – New entity
    - Gilberdyke Freight entity
      - crm/companies.csv org_197 raw row
    - crm/deal_line_items.csv deal_197_01:1 raw row
    - crm/deal_line_items.csv deal_197_01:2 raw row
    - crm/deal_stage_history.csv deal_197_01:1 raw row
    - crm/deal_stage_history.csv deal_197_01:2 raw row
    - crm/deal_stage_history.csv deal_197_01:3 raw row
    - +3 more
  - Gilberdyke Freight entity
    - crm/companies.csv org_197 raw row
- Gilberdyke Freight entity
  - crm/companies.csv org_197 raw row
- Signals: Gilberdyke Freight signals (no model)
  - Gilberdyke Freight entity
    - crm/companies.csv org_197 raw row
  - Gilberdyke Freight entity
    - crm/companies.csv org_197 raw row
Key facts page block
- Gilberdyke Freight / BB-Demo – Proposal entity
  - Gilberdyke Freight entity
    - crm/companies.csv org_197 raw row
  - call_recorder/calls.csv call_197_004 raw row
- facts.reconciliation_t0:org_197 facts table
  - Gilberdyke Freight – New entity
    - +3 more
Evidence trail page block
The story page block
Next step page block
Open tickets (not yet analysed) page block
Profile page block
Sources page block
Platform usage (not yet analysed) page block

Computedmade from

Sources AI · Calls · CRM · Documents · Events · Web

made from

BB-Demo is a fictional company; every organisation and person here is invented. B-Brain is the tool. Built by site/build_site.py from the site tree, data as of Fri 9 Oct 2026. Help & Support

Data	Records
Organisations	225
People at customers	862
BB-Demo staff	58
Calls	1,995
Email threads	3,013
Support tickets	1,159
Documents	1,218
Deals	315
Invoices	285
Events	49
News items	119

Gilberdyke Freight

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Key facts

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The story

ARR journey

Platform usage

Documents

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Activity

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Evidence trail

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