Gilberdyke Freight / BG-Demo – Proposal
Callcompleted
Gilberdyke Freight · 18 Oct 2023 15:45
On the 18 Oct 2023 proposal call, Carole Ellerker and Mick Rhodes agreed to move forward on Growth at £56k for year one. The renewal price was left open, and no signed paper is shown.
What was said
What this says
As at Fri 9 Oct 2026On the 18 Oct 2023 proposal call, Carole Ellerker and Mick Rhodes agreed to move forward on Growth at £56k for year one. The renewal price was left open, and no signed paper is shown.
What happened: Tom Ashdown walked Gilberdyke Freight through the Growth proposal on 18 Oct 2023. Carole Ellerker, Finance Director, and Mick Rhodes, Commercial Manager, said they wanted to proceed.
Customer view: Carole pressed on cost after year one, unused capacity and payment terms. She also asked whether they could go live before year-end.
Commercial: Year one is £56k, subscription and implementation bundled, invoiced upfront. Tom said year two is the standard Growth subscription fee, to be confirmed closer to renewal, so no renewal figure was given.
Watch: The contract renews automatically 90 days before it ends. The call shows no signed order form, so the contract is not yet evidenced.
Themes
As at Fri 9 Oct 2026Theme
Growth proposal and pricing
Importance
neutral
Sentiment
positive
Voice
decision-maker
Who was there
BG-Demo
CRMmade from
Them
CRMmade from
Follow-up
Next steps
As at Fri 9 Oct 2026- Tom Ashdown to send the full contract and order form to Carole Ellerker and Mick Rhodes straight after the call.
- Tom Ashdown to confirm with finance whether quarterly subscription billing can be offered.
Risks
As at Fri 9 Oct 2026- The year-two price was described only as the standard Growth fee to be confirmed later, which may surprise the finance director at renewal.
- The customer asked about quarterly payment and Tom said he would have to check with finance, so that is unresolved.
Opportunities
As at Fri 9 Oct 2026- Growth gives eight connectors and quarterly check-ins, leaving room to add users or connectors at the 90-day renewal conversation.
Transcript
Tom AshdownRight, Carole, Mick, thanks for making time. How are you both?
Carole EllerkerGood, thanks. I've had a look at the spec you sent. Want to walk us through the proposal?- Tom AshdownYeah, absolutely. So you've seen two demos now, Tobias has answered the technical questions. What I want to do today is make sure the commercial side makes sense to you, and then we can get a contract over the line if you're happy.
Mick RhodesSound good.- Tom AshdownRight. So, to recap, you're looking at Growth tier. That's multiple teams, lots of users, up to eight connectors, dashboards, quarterly check-ins from me. Price is 56,000 all-in for the first year. That's the subscription and the implementation bundled together.
- Carole EllerkerAnd after year one?
- Tom AshdownYear two onwards, it's annual renewal. So you'd renew once a year, and we'll talk 90 days before it ends about whether you want to upgrade, add users, connectors, all that. You get plenty of notice and a chance to discuss.
- Mick RhodesWhat would the renewal price be?
- Tom AshdownGood question. Year two it's the standard Growth annual subscription fee, we'll confirm exact pricing closer to renewal, but no surprises. That's just the subscription, no implementation second time round.
- Carole EllerkerSo we're paying 56,000 first year, then the subscription on its own after that?
- Tom AshdownExactly. The implementation is a one-off in year one.
- Mick RhodesAre there any other costs? Like, if we want to add someone, or add a connector later?
- Tom AshdownGood point. So Growth includes a lot of users and connectors. If you want to go beyond that, there's a cost for each extra block, but you'd probably not hit those limits. If you do, we'll work it out with you.
- Carole EllerkerAnd if we don't end up using all of it? Do we get a credit?
- Tom AshdownNah, it's all included, so use it or don't. Cost is the same.
- Mick RhodesFair enough.
- Carole EllerkerWhat about support? What happens if something breaks?
- Tom AshdownYou're on Growth, so you get priority support. If something's urgent, we'll get back to you within an hour, business hours, UK time. And I'll be on your implementation, I'll check in with you every week for the first month, then quarterly after that.
- Carole EllerkerOkay. And the contract, what's the term?
- Tom AshdownAnnual. So you sign for one year, it renews automatically 90 days before it ends, unless you tell us you want to leave. You can also cancel during the year, but there's a thirty-day notice.
- Mick RhodesHow long is the implementation, again?
- Tom AshdownEight weeks from kick-off. That's setting up your Snowflake environment, wiring in the connectors, testing, training your team, and then you're live.
- Carole EllerkerAnd we could go live before year-end if we sign now?
- Tom AshdownYeah, if you signed this week we'd kick off next week, and you'd be live in late November, probably.
- Mick RhodesThat's good for us. What about payments?
- Tom AshdownWe'll invoice you upfront for the 56,000, and it's due within thirty days. You can pay by bank transfer, we take most major cards as well.
- Carole EllerkerDo you do payment plans, or is it all upfront?
- Tom AshdownIt's all upfront for the first year. The subscription can go quarterly if you'd rather, but I'd have to check with our finance team. Easy fix though.
- Carole EllerkerLet me think about that. What else is in the contract?
- Tom AshdownStandard stuff, confidentiality, liabilities, what happens if either of us wants to leave. It's pretty straightforward. Our legal team drafted it, happy to walk through anything that looks dodgy to your team.
- Mick RhodesCool. I think we're good. What's the next step?
- Tom AshdownRight. I'll send you the full contract and an order form. You have a read, get your team to check it, any questions you come back to me. Once it's signed, we get a kickoff call in the calendar and we start.
- Carole EllerkerHow long do you need us to take to review it?
- Tom AshdownNo rush, but if you want to be live before Christmas, end of this week would be ideal. That gives you a week to review, and then we can get started.
- Mick RhodesI'll make sure Carole gets it top priority.
- Carole EllerkerYeah, I can have a look today, actually.
- Tom AshdownBrilliant. I'll get it over in the next hour. Anything else?
- Mick RhodesI don't think so. This looks good to us.
- Carole EllerkerAgreed. Let's move forward.
- Tom AshdownCheers, both. I'll send the docs, and we'll get this over the line.
- Mick RhodesBrilliant, thanks, Tom.
- Carole EllerkerThanks, Tom.
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