Who they are
Insight
Current to 11 Oct 26Annika Lund is the accounts payable lead at Lindqvarn Retail, CRM role finance, based in Stockholm. She handles invoicing, purchase orders and payment terms, not price or scope. Billing threads to her show no recorded replies.
Role: Accounts payable lead and the billing contact for the Enterprise contract. On the 23 Apr 2025 call she asked for quarterly invoicing and supplied contracting entity and supplier details. On 30 Jan 2026 she needed a purchase order reference on the invoice and confirmed payment terms are fine.
Influence: Operational, not commercial. Mats Eklund, the CFO, decides on price and Karin Sjöberg sponsors scope. Annika shapes how and when invoices are paid.
Watch: Four invoice threads from Rachel Dunmore asked her for a PO number or mailbox, and none shows a reply. The evidence does not show whether payment was received or a PO was supplied.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Lindqvarn Retail | Accounts Payable Lead | finance | annika.lund@lindqvarn.example |
Activity
- 11 Jun 2026eventB-Brain Customer Day London
+32
- 18 May 2026email_threadBilling thread, 1 messages
- 18 May 2026invoiceINV-026-0004
- 20 Apr 2026callLindqvarn Retail / B-Brain – Renewal
+2
- 16 Apr 2026eventB-Brain webinar
+11
- 23 Mar 2026callLindqvarn Retail / B-Brain – Renewal
+2
- 24 Feb 2026eventRevenue leaders roundtable
+14
- 10 Feb 2026email_threadBilling thread, 1 messages
- 10 Feb 2026invoiceINV-026-0003
- 6 Feb 2026email_threadEvent thread, 1 messages
- 2 Feb 2026email_threadSales thread, 3 messages
+2
- 30 Jan 2026callLindqvarn Retail / B-Brain – Negotiation
+2
- 23 Sep 2025eventRevenue leaders roundtable
+9
- 2 Jun 2025email_threadBilling thread, 1 messages
- 2 Jun 2025invoiceINV-026-0002
- 27 May 2025email_threadBilling thread, 1 messages
- 27 May 2025invoiceINV-026-0001
- 23 Apr 2025email_threadSales thread, 2 messages
+2
- 23 Apr 2025callLindqvarn Retail / B-Brain – Negotiation
+2
- 20 Mar 2025eventB-Brain webinar
+9
- 21 Nov 2024eventB-Brain webinar
+6