Who they are
Insight
As at Fri 9 Oct 2026Chief Financial Officer at Kempenland Distributie and the price-aware economic buyer on the Growth deal. He set pricing and implementation effort as conditions and negotiated an 8% first-term discount verbally on 17 Nov 2025.
Role: Chief Financial Officer and CRM economic buyer, based in Antwerp. He joined the discovery, proposal and negotiation calls alongside Lien Verstraete.
Influence: He sets the commercial conditions. He asked what the £56k covers and the renewal cost, and asked for 10 to 15 per cent off. He told the team on 17 Nov 2025 that they love the product.
Watch: The agreement was verbal and the evidence does not show an executed order form. Renewal is at list with no discount, a step up he is likely to test. He did not respond to the 21 Feb 2026 roundtable invitation.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Kempenland Distributie | Chief Financial Officer | Economic buyer | wim.goossens@kempenland.example |
Activity
- 24 Feb 2026eventRevenue leaders roundtable
+43
- 21 Feb 2026email threadRevenue leaders roundtable
- 17 Nov 2025email threadNegotiation follow-up
+1
- 17 Nov 2025callKempenland Distributie / BG-Demo – Negotiation
+1
- 29 Oct 2025callKempenland Distributie / BG-Demo – Proposal
- 22 Sep 2025email threadDiscovery follow-up
- 22 Sep 2025callKempenland Distributie / BG-Demo – Discovery
- 19 Jun 2025eventBG-Demo webinar
+26