Zainab Ali
Person
Hartside Student Living · user
Resident Services Manager at Hartside Student Living and a user, not an admin. Sceptical at the 31 Dec 2025 demo, then persuaded. Now building dashboards and training her team, with some of them still sceptical.
Who they are
Insight
As at Fri 9 Oct 2026Resident Services Manager at Hartside Student Living and a user, not an admin. Sceptical at the 31 Dec 2025 demo, then persuaded. Now building dashboards and training her team, with some of them still sceptical.
Role: Zainab is the resident services lead and a platform user created 2026-04-10, with no admin rights. She represents a team that was added to the Growth subscription after the first purchase conversation.
Influence: She shapes adoption in resident services, not the commercial decision. James Whitworth is the buyer who wanted paperwork and figures. Her team is keen, but some members are sceptical.
Watch: She will click through to sources before telling a university anything, so a stalled connector would cost trust quickly. Her how-to ticket on complaints by university had a lengthy first response time.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Hartside Student Living | Resident Services Manager | user | zainab.ali@hartside.example |
Activity
- 2 Sep 2026ticketComplaints report by university
- 25 Jun 2026callHartside Student Living / BG-Demo – Training
- 17 Jun 2026email threadTraining session for the resident services team
- 17 Apr 2026ticketGetting started with the brain
- 12 Jan 2026callHartside Student Living / BG-Demo – Demo
+2 - 5 Jan 2026email threadFollow-up from the demo and next steps+2
- 31 Dec 2025callHartside Student Living / BG-Demo – Demo+2