AI facts
Current to 11 Oct 26Ashtonbury Housing, a Manchester housing association, has no contract, no invoices and £0 ARR with BB-Demo. An open new Starter deal at the discovery stage is worth £28,000, with an ACV of £22,000 and expected close on 4 Dec 2026. There is no usage data because the organisation is not yet on the platform. A demo is booked for 16 Oct 2026 at 15:30, led by Tom Ashdown. Tom quoted £28,000 all in and four weeks by email on 30 Sep 2026.
AI opinion
Current to 11 Oct 26Prospect, because Ashtonbury Housing has no contract and an open Starter deal at discovery. The COO and Operations Director both engaged positively on 29 Sep 2026, but no written proposal is on record. Opportunity: Growth later if users or connectors grow beyond Starter.
Next step
Current to 11 Oct 26- What
- Tom Ashdown sends Steve Greenhalgh the written Starter proposal at the £28,000 quoted by email and invites him to the 16 Oct 2026 demo. proposal
- Who
Tom Ashdown
- When
- this_week by 9 Oct 2026
- Why
- Tom Ashdown should send Steve Greenhalgh the written Starter proposal behind the £28,000 emailed on 30 Sep 2026, and invite him to the 16 Oct 2026 demo, because the economic buyer has no proposal and is not on the invite.
Profile
Updated 9 Oct 26- IndustryHousing associationSource: CRM company record
- Websiteashtonbury.exampleSource: CRM company record
- CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
- HQ cityManchesterSource: CRM company record
- Size520 employeesSource: CRM company record
- CRM ownerTom AshdownSource: CRM company record · Account Executive
- TypeProspectdiffersSource: contracts and invoices (signals) · CRM stage opportunity · The sources disagree
- StateProspectSource: AI assessment · Written 11 Oct 2026
Key facts
Updated 9 Oct 26- Open dealDiscovery · £28,000Source: CRM deal Ashtonbury Housing – New · new deal · Expected close 4 Dec 2026 · Owner Tom Ashdown
- Last contact2 Oct 2026Email: Follow-up from our call · 7 days before 9 Oct 2026
The story
Current to 11 Oct 26Prospect: Ashtonbury Housing has no contract and an open new Starter deal at discovery for £28,000. The COO and Operations Director engaged positively on 29 Sep 2026. Tom Ashdown should send the written proposal and invite Steve Greenhalgh to the 16 Oct 2026 demo.
Prospect. Ashtonbury Housing has no contract, no invoices and £0 ARR, and an open new Starter deal is at the CRM's discovery stage for £28,000, with expected close on 4 Dec 2026.
There is no usage and no tickets yet. Kevin Duckworth, Operations Director, and Steve Greenhalgh, Chief Operating Officer, joined Tom Ashdown's discovery call on 29 Sep 2026 and sized the need at about ten users and two systems.
Tom emailed £28,000 all in and four weeks on 30 Sep 2026, but no written proposal is on record and no reply shows. The main risk: Steve, the economic buyer, is missing from the 16 Oct 2026 demo invite.
Tom should send Steve the written Starter proposal at £28,000 and invite him to the demo by 9 Oct 2026. Theo Gallagher should build the demo around helpdesk and CRM repair reporting.
ARR journey
Platform usage
Documents
Open deals
| Deal | Stage | Amount | Close |
|---|---|---|---|
| Ashtonbury Housing – New | discovery | £28,000 | 4 Dec 2026 |
Open tickets
Activity
- 16 Oct 2026callAshtonbury Housing / BB-Demo – Demo
- 30 Sep 2026email_threadFollow-up from our call
- 29 Sep 2026callAshtonbury Housing / BB-Demo – Discovery
- 23 Sep 2026email_threadDiscovery call for Ashtonbury
- 11 Sep 2026dealAshtonbury Housing – New
- 20 Mar 2025eventBB-Demo webinar
+9
Contacts
Evidence trail
Updated 9 Oct 26Ashtonbury Housing's pages are written from 4 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 4 AI summaries of 5 raw things (calls, tickets, emails, news), 3 people (3 with an AI write-up) and 2 staff (0 with an AI write-up), shown on 4 pages. 2 AI records in this trail are not yet analysed.
The trail as a list (block, record, entity, raw row)
- Activity page block
- Ashtonbury Housing / BB-Demo – Discovery entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- call_recorder/calls.csv call_068_001 raw row
- Ashtonbury Housing entity
- Ashtonbury Housing / BB-Demo – Demo entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- call_recorder/calls.csv call_068_002 raw row
- Ashtonbury Housing entity
- Ashtonbury Housing – New entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- crm/deal_line_items.csv deal_068_01:1 raw row
- crm/deal_line_items.csv deal_068_01:2 raw row
- crm/deal_stage_history.csv deal_068_01:1 raw row
- crm/deal_stage_history.csv deal_068_01:2 raw row
- crm/deals.csv deal_068_01 raw row
- Ashtonbury Housing entity
- BB-Demo webinar entity
- event_platform/events.csv evt_0899_webinar raw row
- event_platform/registrations.csv evt_0899_webinar:per_1101 raw row
- event_platform/registrations.csv evt_0899_webinar:per_1202 raw row
- event_platform/registrations.csv evt_0899_webinar:per_1601 raw row
- event_platform/registrations.csv evt_0899_webinar:per_1905 raw row
- event_platform/registrations.csv evt_0899_webinar:per_2306 raw row
- +6 more
- Discovery call for Ashtonbury entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- mailbox/messages.csv thr_068_0001:1 raw row
- mailbox/messages.csv thr_068_0001:2 raw row
- mailbox/threads.csv thr_068_0001 raw row
- Ashtonbury Housing entity
- Follow-up from our call entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- mailbox/messages.csv thr_068_0002:1 raw row
- mailbox/messages.csv thr_068_0002:2 raw row
- mailbox/messages.csv thr_068_0002:3 raw row
- mailbox/threads.csv thr_068_0002 raw row
- Ashtonbury Housing entity
- Ashtonbury Housing / BB-Demo – Discovery entity
- AI opinion page block
- Ashtonbury Housing: Starter prospect AI record
- Ashtonbury Housing – New entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- crm/deal_line_items.csv deal_068_01:1 raw row
- crm/deal_line_items.csv deal_068_01:2 raw row
- crm/deal_stage_history.csv deal_068_01:1 raw row
- crm/deal_stage_history.csv deal_068_01:2 raw row
- crm/deals.csv deal_068_01 raw row
- Ashtonbury Housing entity
- Discovery: manual operations reporting AI record
- Ashtonbury Housing / BB-Demo – Discovery entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- call_recorder/calls.csv call_068_001 raw row
- Ashtonbury Housing entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- Ashtonbury Housing / BB-Demo – Discovery entity
- Ashtonbury discovery call booking AI record
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- Discovery call for Ashtonbury entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- mailbox/messages.csv thr_068_0001:1 raw row
- mailbox/messages.csv thr_068_0001:2 raw row
- mailbox/threads.csv thr_068_0001 raw row
- Ashtonbury Housing entity
- Ashtonbury Housing entity
- Ashtonbury Starter price and timeline query AI record
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- Follow-up from our call entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- mailbox/messages.csv thr_068_0002:1 raw row
- mailbox/messages.csv thr_068_0002:2 raw row
- mailbox/messages.csv thr_068_0002:3 raw row
- mailbox/threads.csv thr_068_0002 raw row
- Ashtonbury Housing entity
- Ashtonbury Housing entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- +4 more
- Ashtonbury Housing – New entity
- Ashtonbury Housing: Starter prospect AI record
- ARR journey (not yet analysed) page block
- facts.arr_monthly:org_068 facts table
- Ashtonbury Housing – New entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- crm/deal_line_items.csv deal_068_01:1 raw row
- crm/deal_line_items.csv deal_068_01:2 raw row
- crm/deal_stage_history.csv deal_068_01:1 raw row
- crm/deal_stage_history.csv deal_068_01:2 raw row
- crm/deals.csv deal_068_01 raw row
- Ashtonbury Housing entity
- Ashtonbury Housing – New entity
- facts.arr_monthly:org_068 facts table
- AI facts page block
- Ashtonbury Housing: Starter prospect AI record
- Ashtonbury Housing – New entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- crm/deal_line_items.csv deal_068_01:1 raw row
- crm/deal_line_items.csv deal_068_01:2 raw row
- crm/deal_stage_history.csv deal_068_01:1 raw row
- crm/deal_stage_history.csv deal_068_01:2 raw row
- crm/deals.csv deal_068_01 raw row
- Ashtonbury Housing entity
- Discovery: manual operations reporting AI record
- Ashtonbury Housing / BB-Demo – Discovery entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- call_recorder/calls.csv call_068_001 raw row
- Ashtonbury Housing entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- Ashtonbury Housing / BB-Demo – Discovery entity
- Ashtonbury discovery call booking AI record
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- Discovery call for Ashtonbury entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- mailbox/messages.csv thr_068_0001:1 raw row
- mailbox/messages.csv thr_068_0001:2 raw row
- mailbox/threads.csv thr_068_0001 raw row
- Ashtonbury Housing entity
- Ashtonbury Housing entity
- Ashtonbury Starter price and timeline query AI record
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- Follow-up from our call entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- mailbox/messages.csv thr_068_0002:1 raw row
- mailbox/messages.csv thr_068_0002:2 raw row
- mailbox/messages.csv thr_068_0002:3 raw row
- mailbox/threads.csv thr_068_0002 raw row
- Ashtonbury Housing entity
- Ashtonbury Housing entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- +4 more
- Ashtonbury Housing – New entity
- Ashtonbury Housing: Starter prospect AI record
- Contacts page block
- Kevin Duckworth entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- crm/contacts.csv per_6801:org_068 raw row
- Ashtonbury Housing entity
- Steve Greenhalgh entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- crm/contacts.csv per_6802:org_068 raw row
- Ashtonbury Housing entity
- Rebecca Wainwright entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- crm/contacts.csv per_6803:org_068 raw row
- Ashtonbury Housing entity
- Kevin Duckworth entity
- Open deals page block
- Ashtonbury Housing – New entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- crm/deal_line_items.csv deal_068_01:1 raw row
- crm/deal_line_items.csv deal_068_01:2 raw row
- crm/deal_stage_history.csv deal_068_01:1 raw row
- crm/deal_stage_history.csv deal_068_01:2 raw row
- crm/deals.csv deal_068_01 raw row
- Ashtonbury Housing entity
- Ashtonbury Housing – New entity
- Documents (not yet analysed) page block
- document_store/files.csv * raw row
- hero page block
- Ashtonbury Housing: Starter prospect AI record
- Ashtonbury Housing – New entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- crm/deal_line_items.csv deal_068_01:1 raw row
- crm/deal_line_items.csv deal_068_01:2 raw row
- crm/deal_stage_history.csv deal_068_01:1 raw row
- crm/deal_stage_history.csv deal_068_01:2 raw row
- crm/deals.csv deal_068_01 raw row
- Ashtonbury Housing entity
- Discovery: manual operations reporting AI record
- Ashtonbury Housing / BB-Demo – Discovery entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- call_recorder/calls.csv call_068_001 raw row
- Ashtonbury Housing entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- Ashtonbury Housing / BB-Demo – Discovery entity
- Ashtonbury discovery call booking AI record
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- Discovery call for Ashtonbury entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- mailbox/messages.csv thr_068_0001:1 raw row
- mailbox/messages.csv thr_068_0001:2 raw row
- mailbox/threads.csv thr_068_0001 raw row
- Ashtonbury Housing entity
- Ashtonbury Housing entity
- Ashtonbury Starter price and timeline query AI record
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- Follow-up from our call entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- mailbox/messages.csv thr_068_0002:1 raw row
- mailbox/messages.csv thr_068_0002:2 raw row
- mailbox/messages.csv thr_068_0002:3 raw row
- mailbox/threads.csv thr_068_0002 raw row
- Ashtonbury Housing entity
- Ashtonbury Housing entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- +4 more
- Ashtonbury Housing – New entity
- Ashtonbury Housing – New entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- crm/deal_line_items.csv deal_068_01:1 raw row
- crm/deal_line_items.csv deal_068_01:2 raw row
- crm/deal_stage_history.csv deal_068_01:1 raw row
- crm/deal_stage_history.csv deal_068_01:2 raw row
- crm/deals.csv deal_068_01 raw row
- Ashtonbury Housing entity
- facts.reconciliation_t0:org_068 facts table
- Ashtonbury Housing – New entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- crm/deal_line_items.csv deal_068_01:1 raw row
- crm/deal_line_items.csv deal_068_01:2 raw row
- crm/deal_stage_history.csv deal_068_01:1 raw row
- crm/deal_stage_history.csv deal_068_01:2 raw row
- crm/deals.csv deal_068_01 raw row
- Ashtonbury Housing entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- Ashtonbury Housing – New entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- Signals: Ashtonbury Housing signals (no model)
- Ashtonbury Housing / BB-Demo – Demo entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- call_recorder/calls.csv call_068_002 raw row
- Ashtonbury Housing entity
- Ashtonbury Housing – New entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- crm/deal_line_items.csv deal_068_01:1 raw row
- crm/deal_line_items.csv deal_068_01:2 raw row
- crm/deal_stage_history.csv deal_068_01:1 raw row
- crm/deal_stage_history.csv deal_068_01:2 raw row
- crm/deals.csv deal_068_01 raw row
- Ashtonbury Housing entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- Ashtonbury Housing / BB-Demo – Demo entity
- Ashtonbury Housing: Starter prospect AI record
- Key facts page block
- Ashtonbury Housing – New entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- crm/deal_line_items.csv deal_068_01:1 raw row
- crm/deal_line_items.csv deal_068_01:2 raw row
- crm/deal_stage_history.csv deal_068_01:1 raw row
- crm/deal_stage_history.csv deal_068_01:2 raw row
- crm/deals.csv deal_068_01 raw row
- Ashtonbury Housing entity
- facts.reconciliation_t0:org_068 facts table
- Ashtonbury Housing – New entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- crm/deal_line_items.csv deal_068_01:1 raw row
- crm/deal_line_items.csv deal_068_01:2 raw row
- crm/deal_stage_history.csv deal_068_01:1 raw row
- crm/deal_stage_history.csv deal_068_01:2 raw row
- crm/deals.csv deal_068_01 raw row
- Ashtonbury Housing entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- Ashtonbury Housing – New entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- Signals: Ashtonbury Housing signals (no model)
- Ashtonbury Housing / BB-Demo – Demo entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- call_recorder/calls.csv call_068_002 raw row
- Ashtonbury Housing entity
- Ashtonbury Housing – New entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- crm/deal_line_items.csv deal_068_01:1 raw row
- crm/deal_line_items.csv deal_068_01:2 raw row
- crm/deal_stage_history.csv deal_068_01:1 raw row
- crm/deal_stage_history.csv deal_068_01:2 raw row
- crm/deals.csv deal_068_01 raw row
- Ashtonbury Housing entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- Ashtonbury Housing / BB-Demo – Demo entity
- Follow-up from our call entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- mailbox/messages.csv thr_068_0002:1 raw row
- mailbox/messages.csv thr_068_0002:2 raw row
- mailbox/messages.csv thr_068_0002:3 raw row
- mailbox/threads.csv thr_068_0002 raw row
- Ashtonbury Housing entity
- Ashtonbury Housing – New entity
- Evidence trail page block
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- Ashtonbury Housing entity
- The story page block
- Customer: Ashtonbury Housing AI record
- Ashtonbury Housing: Starter prospect AI record
- Ashtonbury Housing – New entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- crm/deal_line_items.csv deal_068_01:1 raw row
- crm/deal_line_items.csv deal_068_01:2 raw row
- crm/deal_stage_history.csv deal_068_01:1 raw row
- crm/deal_stage_history.csv deal_068_01:2 raw row
- crm/deals.csv deal_068_01 raw row
- Ashtonbury Housing entity
- Discovery: manual operations reporting AI record
- Ashtonbury Housing / BB-Demo – Discovery entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- call_recorder/calls.csv call_068_001 raw row
- Ashtonbury Housing entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- Ashtonbury Housing / BB-Demo – Discovery entity
- Ashtonbury discovery call booking AI record
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- Discovery call for Ashtonbury entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- mailbox/messages.csv thr_068_0001:1 raw row
- mailbox/messages.csv thr_068_0001:2 raw row
- mailbox/threads.csv thr_068_0001 raw row
- Ashtonbury Housing entity
- Ashtonbury Housing entity
- Ashtonbury Starter price and timeline query AI record
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- Follow-up from our call entity
- Ashtonbury Housing entity
- crm/companies.csv org_068 raw row
- Ashtonbury Housing entity
- Ashtonbury Housing entity
- +4 more
- Ashtonbury Housing – New entity
- +1 more
- Ashtonbury Housing: Starter prospect AI record
- Customer: Ashtonbury Housing AI record
- Next step page block
- Open tickets (not yet analysed) page block
- Profile page block
- Sources page block
- Platform usage (not yet analysed) page block