Ekholm Byggtjänst

Win-back£0

AI facts

Current to 11 Oct 26

Ekholm Byggtjänst holds no contract with BB-Demo: there is no executed order form and no invoices. Lewis Kerr issued Starter proposals on 12 Jan 2026 and 15 Jan 2026, each at £6,000 implementation plus £22,000 year 1 subscription. There is no usage on record, since the brain was never implemented. The Starter deal closed lost on 20 Feb 2026 with reason no_decision, and the CRM stage is lost. Gustav, the Chief Financial Officer, accepted the terms on 5 Feb 2026 but no signed order form followed.

Read from 4 calls · 3 email threads · 1 deals · 3 people · 2 documents, newest 5 Feb 26

AImade from

AI opinion

Current to 11 Oct 26

Win-back, because Sara Forsberg and Gustav both named a concrete reconciliation pain and accepted Starter terms before the deal stalled with no decision. Lewis Kerr knows them best. The opportunity is a renewed Starter offer, without repeating the verbal year-two v1 price lock.

Signals Ekholm Byggtjänst – New Document roll-up Ekholm Byggtjänst / BB-Demo – Negotiation Ekholm Byggtjänst / BB-Demo – Proposal Ekholm Byggtjänst / BB-Demo – Demo

AI · claude-opus-5-5 · 11 Oct 2026

AImade from

Next step

Current to 11 Oct 26

What: Lewis Kerr contacts Sara Forsberg to learn what blocked signature and to reopen the Starter deal with a fresh v2-priced offer. re_engage
Who: Lewis Kerr
When: this_week by 9 Oct 2026
Why: Lewis Kerr should ask Sara Forsberg why the Starter deal stalled after Gustav, the CFO, accepted terms on 5 Feb 2026, and send a fresh Starter offer at v2 pricing with no year-two v1 price lock.

AI · claude-opus-5-5 · 11 Oct 2026

AImade from

Profile

Updated 9 Oct 26

IndustryConstruction services
Websiteekholm.example
CountrySweden
HQ cityGothenburg
Size410 employees
CRM ownerLewis Kerr
TypeProspectdiffers
StateWin-back

CRMmade from

Key facts

Updated 9 Oct 26

Last contact5 Feb 2026

Computedmade from

The story

Current to 11 Oct 26

Win-back

Win-back: Ekholm Byggtjänst accepted Starter terms on 5 Feb 2026 but never signed, and the CRM deal closed lost on 20 Feb 2026 for no decision. Lewis Kerr should reopen it with Sara Forsberg on a fresh v2-priced offer.

Win-back: Ekholm Byggtjänst holds no contract. The Starter proposal of 15 Jan 2026 offered £6,000 implementation plus a £22,000 year 1 subscription, and the CRM deal closed lost on 20 Feb 2026 for no decision.

There is no usage and there are no tickets, because the brain was never implemented. Lewis Kerr ran all four calls with Sara Forsberg, Head of Operations and champion. Gustav, the Chief Financial Officer, accepted terms on 5 Feb 2026, the last recorded interaction.

No change at the customer is recorded, and the records do not show what blocked signature. The main risk is Lewis's verbal promise of 15 Jan 2026 that v1 pricing would hold in year two.

Lewis should ask Sara by 9 Oct 2026 what blocked signature and send a fresh v2-priced Starter offer. Owen Tallis approves the price so that no year-two v1 price lock is offered.

AI · claude-opus-5-5 · 11 Oct 2026

AImade from

ARR journey

Not yet analysedNo ARR history: no order forms or invoices for this organisation.

Accountingmade from

Platform usage

Not yet analysedNo platform usage: this organisation has no tenant in product analytics.

Usagemade from

Documents

Updated 9 Oct 26

2 documents in 1 folders; 1 drafts hang on their executed paper. All documents

presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list

Proposals (2)
- Draft Starter tier proposal draft · proposal · 12 Jan 2026
- Starter tier sales proposal issued · proposal · 15 Jan 2026

Documentsmade from

Open deals

Not yet analysedNo open deals.

CRMmade from

Open tickets

Not yet analysedNo open tickets.

Helpdeskmade from

Activity

16 Jul 2026eventBB-Demo webinar Alice Brewer, Callum Reid, Asif Jagger, Chris Jagger, Ian Brearley, Imran Qureshi, Siobhán Dunne, Gráinne Lynch, Lucas Goossens, Jonas Hofmann, Vicky Brearley, Steve Yates, Donna Dobson, Kirsty Hollis, Sara Forsberg, Aaron Goh+13
5 Feb 2026callEkholm Byggtjänst / BB-Demo – Negotiation Lewis Kerr, Owen Tallis, Gustav Åberg
28 Jan 2026email_threadScheduling our discussion Lewis Kerr, Gustav Åberg
19 Jan 2026email_threadSales thread, 2 messages Lewis Kerr, Sara Forsberg, Gustav Åberg
15 Jan 2026documentEkholm Byggtjänst - Proposal Lewis Kerr
15 Jan 2026callEkholm Byggtjänst / BB-Demo – Proposal Lewis Kerr, Sara Forsberg, Gustav Åberg
12 Jan 2026documentEkholm Byggtjänst - Proposal v1 Lewis Kerr
29 Dec 2025callEkholm Byggtjänst / BB-Demo – Demo Lewis Kerr, Hannah Lowe, Sara Forsberg
15 Dec 2025callEkholm Byggtjänst / BB-Demo – Discovery Lewis Kerr, Sara Forsberg, Gustav Åberg
24 Nov 2025dealEkholm Byggtjänst – New Lewis Kerr, Sara Forsberg
16 Oct 2025eventBB-Demo webinar Alice Brewer, Claire Haddon, Toby Underwood, Leanne Moss, Hugh Fenton, Liz Waddington, Bas Vermeulen, Ida Mortensen, Anders Thomsen, Luke Kershaw, Sara Forsberg, Sam Entwistle+9
23 Sep 2025email_threadBB-Demo webinar Alice Brewer, Sara Forsberg

CRMmade from

Contacts

CRMmade from

Evidence trail

Updated 9 Oct 26

hide membership not yet analysed

Key

Source rows
Raw things
People
Organisation
Organisation AI
Pages
AI-written record (ring)
not yet analysed
belongs to the organisation (one line per group)
Size: how many records a group holds

Ekholm Byggtjänst's pages are written from 3 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 9 AI summaries of 10 raw things (calls, tickets, emails, news), 3 people (3 with an AI write-up) and 3 staff (0 with an AI write-up), shown on 3 pages. 1 AI record in this trail is not yet analysed.

The trail as a list (block, record, entity, raw row)

Activity page block
- Ekholm Byggtjänst / BB-Demo – Discovery entity
  - Ekholm Byggtjänst entity
    - crm/companies.csv org_061 raw row
  - call_recorder/calls.csv call_061_001 raw row
- Ekholm Byggtjänst / BB-Demo – Demo entity
  - Ekholm Byggtjänst entity
    - crm/companies.csv org_061 raw row
  - call_recorder/calls.csv call_061_002 raw row
- Ekholm Byggtjänst / BB-Demo – Proposal entity
  - Ekholm Byggtjänst entity
    - crm/companies.csv org_061 raw row
  - call_recorder/calls.csv call_061_003 raw row
- Ekholm Byggtjänst / BB-Demo – Negotiation entity
  - Ekholm Byggtjänst entity
    - crm/companies.csv org_061 raw row
  - call_recorder/calls.csv call_061_004 raw row
- Ekholm Byggtjänst – New entity
  - Ekholm Byggtjänst entity
    - crm/companies.csv org_061 raw row
  - crm/deal_line_items.csv deal_061_01:1 raw row
  - crm/deal_line_items.csv deal_061_01:2 raw row
  - crm/deal_stage_history.csv deal_061_01:1 raw row
  - crm/deal_stage_history.csv deal_061_01:2 raw row
  - crm/deal_stage_history.csv deal_061_01:3 raw row
  - +4 more
- Ekholm Byggtjänst - Proposal v1 entity
  - Ekholm Byggtjänst entity
    - crm/companies.csv org_061 raw row
  - document_store/files.csv doc_061_001 raw row
- +6 more
AI opinion page block
- Ekholm Byggtjänst: win-back AI record
  - Ekholm Byggtjänst – New entity
    - Ekholm Byggtjänst entity
      - crm/companies.csv org_061 raw row
    - crm/deal_line_items.csv deal_061_01:1 raw row
    - crm/deal_line_items.csv deal_061_01:2 raw row
    - crm/deal_stage_history.csv deal_061_01:1 raw row
    - crm/deal_stage_history.csv deal_061_01:2 raw row
    - crm/deal_stage_history.csv deal_061_01:3 raw row
    - +4 more
  - Ekholm Byggtjänst: two proposals, nothing signed AI record
    - Ekholm Byggtjänst - Proposal v1 entity
      - Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
      - document_store/files.csv doc_061_001 raw row
    - Ekholm Byggtjänst - Proposal entity
      - Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
      - document_store/files.csv doc_061_002 raw row
    - Starter tier proposal v1 (draft) AI record
      - Ekholm Byggtjänst - Proposal v1 entity
        Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
        document_store/files.csv doc_061_001 raw row
      - Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
    - Starter tier proposal, 15 Jan 2026 AI record
      - Ekholm Byggtjänst - Proposal entity
        Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
        document_store/files.csv doc_061_002 raw row
      - Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
    - Ekholm Byggtjänst entity
      - crm/companies.csv org_061 raw row
  - Discovery: Starter fit for building services AI record
    - Ekholm Byggtjänst / BB-Demo – Discovery entity
      - Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
      - call_recorder/calls.csv call_061_001 raw row
    - Ekholm Byggtjänst entity
      - crm/companies.csv org_061 raw row
  - Demo of the brain on Ekholm's own data AI record
    - Ekholm Byggtjänst / BB-Demo – Demo entity
      - Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
      - call_recorder/calls.csv call_061_002 raw row
    - Ekholm Byggtjänst entity
      - crm/companies.csv org_061 raw row
  - Starter proposal walkthrough AI record
    - Ekholm Byggtjänst / BB-Demo – Proposal entity
      - Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
      - call_recorder/calls.csv call_061_003 raw row
    - Ekholm Byggtjänst entity
      - crm/companies.csv org_061 raw row
  - Starter deal close and live commitment AI record
    - Ekholm Byggtjänst / BB-Demo – Negotiation entity
      - Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
      - call_recorder/calls.csv call_061_004 raw row
    - Ekholm Byggtjänst entity
      - crm/companies.csv org_061 raw row
  - +10 more
ARR journey (not yet analysed) page block
- facts.arr_monthly:org_061 facts table
  - Ekholm Byggtjänst – New entity
    - Ekholm Byggtjänst entity
      - crm/companies.csv org_061 raw row
    - crm/deal_line_items.csv deal_061_01:1 raw row
    - crm/deal_line_items.csv deal_061_01:2 raw row
    - crm/deal_stage_history.csv deal_061_01:1 raw row
    - crm/deal_stage_history.csv deal_061_01:2 raw row
    - crm/deal_stage_history.csv deal_061_01:3 raw row
    - +4 more
AI facts page block
- Ekholm Byggtjänst: win-back AI record
  - Ekholm Byggtjänst – New entity
    - Ekholm Byggtjänst entity
      - crm/companies.csv org_061 raw row
    - crm/deal_line_items.csv deal_061_01:1 raw row
    - crm/deal_line_items.csv deal_061_01:2 raw row
    - crm/deal_stage_history.csv deal_061_01:1 raw row
    - crm/deal_stage_history.csv deal_061_01:2 raw row
    - crm/deal_stage_history.csv deal_061_01:3 raw row
    - +4 more
  - Ekholm Byggtjänst: two proposals, nothing signed AI record
    - Ekholm Byggtjänst - Proposal v1 entity
      - Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
      - document_store/files.csv doc_061_001 raw row
    - Ekholm Byggtjänst - Proposal entity
      - Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
      - document_store/files.csv doc_061_002 raw row
    - Starter tier proposal v1 (draft) AI record
      - Ekholm Byggtjänst - Proposal v1 entity
        Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
        document_store/files.csv doc_061_001 raw row
      - Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
    - Starter tier proposal, 15 Jan 2026 AI record
      - Ekholm Byggtjänst - Proposal entity
        Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
        document_store/files.csv doc_061_002 raw row
      - Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
    - Ekholm Byggtjänst entity
      - crm/companies.csv org_061 raw row
  - Discovery: Starter fit for building services AI record
    - Ekholm Byggtjänst / BB-Demo – Discovery entity
      - Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
      - call_recorder/calls.csv call_061_001 raw row
    - Ekholm Byggtjänst entity
      - crm/companies.csv org_061 raw row
  - Demo of the brain on Ekholm's own data AI record
    - Ekholm Byggtjänst / BB-Demo – Demo entity
      - Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
      - call_recorder/calls.csv call_061_002 raw row
    - Ekholm Byggtjänst entity
      - crm/companies.csv org_061 raw row
  - Starter proposal walkthrough AI record
    - Ekholm Byggtjänst / BB-Demo – Proposal entity
      - Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
      - call_recorder/calls.csv call_061_003 raw row
    - Ekholm Byggtjänst entity
      - crm/companies.csv org_061 raw row
  - Starter deal close and live commitment AI record
    - Ekholm Byggtjänst / BB-Demo – Negotiation entity
      - Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
      - call_recorder/calls.csv call_061_004 raw row
    - Ekholm Byggtjänst entity
      - crm/companies.csv org_061 raw row
  - +10 more
Contacts page block
- Sara Forsberg entity
  - Ekholm Byggtjänst entity
    - crm/companies.csv org_061 raw row
  - crm/contacts.csv per_6101:org_061 raw row
- Gustav Åberg entity
  - Ekholm Byggtjänst entity
    - crm/companies.csv org_061 raw row
  - crm/contacts.csv per_6102:org_061 raw row
- Gustav Lindberg entity
  - Ekholm Byggtjänst entity
    - crm/companies.csv org_061 raw row
  - crm/contacts.csv per_6103:org_061 raw row
Open deals (not yet analysed) page block
- Ekholm Byggtjänst entity
  - crm/companies.csv org_061 raw row
Documents page block
- Ekholm Byggtjänst - Proposal v1 entity
  - Ekholm Byggtjänst entity
    - crm/companies.csv org_061 raw row
  - document_store/files.csv doc_061_001 raw row
- Ekholm Byggtjänst - Proposal entity
  - Ekholm Byggtjänst entity
    - crm/companies.csv org_061 raw row
  - document_store/files.csv doc_061_002 raw row
hero page block
- Ekholm Byggtjänst: win-back AI record
  - Ekholm Byggtjänst – New entity
    - Ekholm Byggtjänst entity
      - crm/companies.csv org_061 raw row
    - crm/deal_line_items.csv deal_061_01:1 raw row
    - crm/deal_line_items.csv deal_061_01:2 raw row
    - crm/deal_stage_history.csv deal_061_01:1 raw row
    - crm/deal_stage_history.csv deal_061_01:2 raw row
    - crm/deal_stage_history.csv deal_061_01:3 raw row
    - +4 more
  - Ekholm Byggtjänst: two proposals, nothing signed AI record
    - Ekholm Byggtjänst - Proposal v1 entity
      - Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
      - document_store/files.csv doc_061_001 raw row
    - Ekholm Byggtjänst - Proposal entity
      - Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
      - document_store/files.csv doc_061_002 raw row
    - Starter tier proposal v1 (draft) AI record
      - Ekholm Byggtjänst - Proposal v1 entity
        Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
        document_store/files.csv doc_061_001 raw row
      - Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
    - Starter tier proposal, 15 Jan 2026 AI record
      - Ekholm Byggtjänst - Proposal entity
        Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
        document_store/files.csv doc_061_002 raw row
      - Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
    - Ekholm Byggtjänst entity
      - crm/companies.csv org_061 raw row
  - Discovery: Starter fit for building services AI record
    - Ekholm Byggtjänst / BB-Demo – Discovery entity
      - Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
      - call_recorder/calls.csv call_061_001 raw row
    - Ekholm Byggtjänst entity
      - crm/companies.csv org_061 raw row
  - Demo of the brain on Ekholm's own data AI record
    - Ekholm Byggtjänst / BB-Demo – Demo entity
      - Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
      - call_recorder/calls.csv call_061_002 raw row
    - Ekholm Byggtjänst entity
      - crm/companies.csv org_061 raw row
  - Starter proposal walkthrough AI record
    - Ekholm Byggtjänst / BB-Demo – Proposal entity
      - Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
      - call_recorder/calls.csv call_061_003 raw row
    - Ekholm Byggtjänst entity
      - crm/companies.csv org_061 raw row
  - Starter deal close and live commitment AI record
    - Ekholm Byggtjänst / BB-Demo – Negotiation entity
      - Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
      - call_recorder/calls.csv call_061_004 raw row
    - Ekholm Byggtjänst entity
      - crm/companies.csv org_061 raw row
  - +10 more
- facts.reconciliation_t0:org_061 facts table
  - Ekholm Byggtjänst – New entity
    - Ekholm Byggtjänst entity
      - crm/companies.csv org_061 raw row
    - crm/deal_line_items.csv deal_061_01:1 raw row
    - crm/deal_line_items.csv deal_061_01:2 raw row
    - crm/deal_stage_history.csv deal_061_01:1 raw row
    - crm/deal_stage_history.csv deal_061_01:2 raw row
    - crm/deal_stage_history.csv deal_061_01:3 raw row
    - +4 more
  - Ekholm Byggtjänst entity
    - crm/companies.csv org_061 raw row
- Ekholm Byggtjänst entity
  - crm/companies.csv org_061 raw row
- Signals: Ekholm Byggtjänst signals (no model)
  - Ekholm Byggtjänst entity
    - crm/companies.csv org_061 raw row
  - Ekholm Byggtjänst entity
    - crm/companies.csv org_061 raw row
Key facts page block
- Ekholm Byggtjänst / BB-Demo – Negotiation entity
  - Ekholm Byggtjänst entity
    - crm/companies.csv org_061 raw row
  - call_recorder/calls.csv call_061_004 raw row
- facts.reconciliation_t0:org_061 facts table
  - Ekholm Byggtjänst – New entity
    - Ekholm Byggtjänst entity
      - crm/companies.csv org_061 raw row
    - crm/deal_line_items.csv deal_061_01:1 raw row
    - crm/deal_line_items.csv deal_061_01:2 raw row
    - crm/deal_stage_history.csv deal_061_01:1 raw row
    - crm/deal_stage_history.csv deal_061_01:2 raw row
    - crm/deal_stage_history.csv deal_061_01:3 raw row
    - +4 more
  - Ekholm Byggtjänst entity
    - crm/companies.csv org_061 raw row
- Ekholm Byggtjänst entity
  - crm/companies.csv org_061 raw row
- Signals: Ekholm Byggtjänst signals (no model)
  - Ekholm Byggtjänst entity
    - crm/companies.csv org_061 raw row
  - Ekholm Byggtjänst entity
    - crm/companies.csv org_061 raw row
Evidence trail page block
- Ekholm Byggtjänst entity
  - crm/companies.csv org_061 raw row
The story page block
- Customer: Ekholm Byggtjänst AI record
  - Ekholm Byggtjänst: win-back AI record
    - Ekholm Byggtjänst – New entity
      - Ekholm Byggtjänst entity
        crm/companies.csv org_061 raw row
      - crm/deal_line_items.csv deal_061_01:1 raw row
      - crm/deal_line_items.csv deal_061_01:2 raw row
      - crm/deal_stage_history.csv deal_061_01:1 raw row
      - crm/deal_stage_history.csv deal_061_01:2 raw row
      - crm/deal_stage_history.csv deal_061_01:3 raw row
      - +4 more
    - Ekholm Byggtjänst: two proposals, nothing signed AI record
      - Ekholm Byggtjänst - Proposal v1 entity
        Ekholm Byggtjänst entity
    - +10 more
  - +7 more
Next step page block
Open tickets (not yet analysed) page block
Profile page block
Sources page block
Platform usage (not yet analysed) page block

Computedmade from

Sources AI · Calls · CRM · Documents · Events · Email

made from

BB-Demo is a fictional company; every organisation and person here is invented. B-Brain is the tool. Built by site/build_site.py from the site tree, data as of Fri 9 Oct 2026. Help & Support

Data	Records
Organisations	75
People at customers	290
BB-Demo staff	40
Calls	784
Email threads	1,169
Support tickets	449
Documents	477
Deals	117
Invoices	101
Events	49
News items	56

Ekholm Byggtjänst

AI facts

AI opinion

Next step

Profile

Key facts

The story

ARR journey

Platform usage

Documents

Open deals

Open tickets

Activity

Contacts

Evidence trail

Help & Support

Help & Support

How to use the site

How to ask

What the data covers

Who to contact

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