Gustav Åberg

Person

Ekholm Byggtjänst: documents · economic_buyer

Gustav is the Chief Financial Officer at Ekholm Byggtjänst and the CRM economic buyer. He took the Starter terms on 5 Feb 2026 and asked for a fixed live commitment for his board. The evidence does not show the order form signed.

made from

Who they are

Insight

Current to 11 Oct 26

Gustav is the Chief Financial Officer at Ekholm Byggtjänst and the CRM economic buyer. He took the Starter terms on 5 Feb 2026 and asked for a fixed live commitment for his board. The evidence does not show the order form signed.

Role: CFO in Gothenburg, recorded in the CRM as economic buyer. He joined the discovery, proposal and negotiation calls, and a renewal terms thread.

Influence: He closed the Starter deal on 5 Feb 2026 and tied it to a live within twenty-eight days commitment for his board. He wants a clearer link between what was promised and what is delivered.

Watch: The order form was unsigned at the 5 Feb 2026 call, and the evidence does not show it returned. The verbal year-two price lock from 15 Jan 2026 should be checked against the executed order form.

AI · claude-sonnet-5-5 · 11 Oct 2026

AImade from

CRM records

Organisation	Title	Role	Email
Ekholm Byggtjänst	Chief Financial Officer	economic_buyer	gustav.aberg@ekholm.example

CRMmade from

Activity

5 Feb 2026callEkholm Byggtjänst / BB-Demo – Negotiation Lewis Kerr, Owen Tallis, Gustav Åberg
28 Jan 2026email_threadScheduling our discussion Lewis Kerr, Gustav Åberg
19 Jan 2026email_threadSales thread, 2 messages Lewis Kerr, Sara Forsberg, Gustav Åberg
15 Jan 2026callEkholm Byggtjänst / BB-Demo – Proposal Lewis Kerr, Sara Forsberg, Gustav Åberg
15 Dec 2025callEkholm Byggtjänst / BB-Demo – Discovery Lewis Kerr, Sara Forsberg, Gustav Åberg

CRMmade from

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Data	Records
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Calls	1,382
Email threads	2,122
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Deals	217
Invoices	187
Events	49
News items	84

Data as of Fri 9 Oct 2026. Text marked AI was written by the brain from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

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