What was said
What this says
As at Fri 9 Oct 2026Renewal call for Stainmore Haulage. Staying on Starter at £20k with no discount, no change to billing, and no complaints. The customer wants a quick turnaround on the order form and signing is wanted before the contract expires.
What happened: Tom Ashdown and Marcus Bell walked Ronald Hetherington, Shirley Bowman and Glenys Routledge through a like-for-like Starter renewal. Nobody raised a problem.
Customer view: Shirley uses the brain daily and says it does the job. Glenys called support quick, and the glitches Shirley mentioned sorted themselves out.
Commercial: Ronald asked about a discount and Tom confirmed there is none on renewals, as discounts apply to the first term only. Glenys said billing details are unchanged and she can turn the form round quickly.
Watch: Use is steady rather than growing, with three or four traffic team users. The evidence does not show whether the order form was signed, and a later Starter renewal after 1 Jul 2026 would move to the v2 list, +12.8%.
Themes
As at Fri 9 Oct 2026Who was there
BG-Demo
Them
Follow-up
Next steps
As at Fri 9 Oct 2026- Tom Ashdown to send the renewal order form to Glenys Routledge by the end of that week.
- Marcus Bell to follow up early the next week if no signed form has arrived, and to hold the six-month check-in.
Risks
As at Fri 9 Oct 2026- Use is steady but small, three or four traffic team users, so the value case is thin if the price rises at a later renewal.
- The evidence does not show whether the order form was signed and returned.
Opportunities
As at Fri 9 Oct 2026- Marcus's six-month check-in is a chance to ask what the customer would like to try differently.
Transcript
- Marcus BellMorning everyone. Let's get going, I want to make sure we've got time for any questions.
- Tom AshdownYeah, let's crack on. So Ronald, Shirley, Glenys, we're coming back for renewal in a couple of weeks. Same Starter arrangement as last year.
- Ronald HetheringtonStill works for us. Shirley's the main one using it?
- Shirley BowmanYeah. It's been steady. I've still got it as part of my daily routine.
- Marcus BellThe usage numbers show you're still at three or four people from the traffic team in there fairly regularly, which is good. No big problems with the system itself?
- Shirley BowmanNothing major. There were a couple of glitches a few months back but they sorted themselves out.
- Marcus BellGood to know. We've had a couple of support tickets from you, both got resolved the same day. Anything we can improve on the support side?
- Glenys RoutledgeNo, that was fine. Response was quick.
- Tom AshdownRight. So the renewal terms, you're staying on Starter at nineteen and a half thousand. Same user limit, same everything. Shall I walk through the pricing?
- Ronald HetheringtonI assume there's no discount this time round?
- Tom AshdownNo discount on renewals, I'm afraid. That was first term only. But the price is stable: nineteen and a half, same as last year.
- Glenys RoutledgeOkay. And the payment terms?
- Marcus BellAnnual in advance, same as you've been doing. We'll send the order form and then we invoice you. You'll need to renew by the end of October to avoid any gap.
- Ronald HetheringtonHow much room have we got?
- Tom AshdownYou'd want it signed by 27 October, ideally. Gives us a few days to process before your contract expires.
- Glenys RoutledgeI can turn things round quickly.
- Marcus BellBrilliant. The order form will have all the details, who signs, what the payment schedule is. Any changes to who we're billing?
- Glenys RoutledgeNo, same details as last year.
- Tom AshdownPerfect. I'll get that to you by end of week. Should give you plenty of time.
- Shirley BowmanAre there any new features we should know about?
- Marcus BellGood question. Nothing that would change your tier, you're on the core features already. The product's been stable. Main thing is just making sure you're getting value out of what you've got.
- Shirley BowmanYeah, I'm happy with it. Does the job.
- Ronald HetheringtonFair enough. So what happens after renewal, how do we stay in touch?
- Marcus BellI'll check in with you in about six months. Just a quick call to see how you're getting on, if there's anything you'd like to try differently. Nothing complicated.
- Glenys RoutledgeAlright. I'll get the form signed and back to you quickly.
- Tom AshdownCheers. I'll send it today or tomorrow. Happy to answer any questions as they come up.
- Ronald HetheringtonRight then. I think we're set.
- Marcus BellGreat. I'll follow up early next week if I don't hear from you. Thanks for renewing.