What was said
What this says
As at Fri 9 Oct 2026Renewal call on 25 Oct 2024 for Stainmore Haulage's Starter tier at £20k, same terms as the previous year. Shirley Bowman says the brain saves her about an hour a day. Order form to follow from Tom Ashdown.
What happened: Marcus Bell and Tom Ashdown walked the customer through a like-for-like Starter renewal. Shirley said the brain saves her about an hour a day, and the other two in traffic are now using it.
Customer view: Ronald Hetherington, the Managing Director, asked whether it makes a financial difference. Shirley's time saving was the answer given. Glenys Routledge confirmed the price and will process the order form.
Commercial: Three users sit well inside the 15-user Starter limit, and an admin-side user was floated. Upgrade only comes into play if the traffic team grows.
Watch: The value case rests on one person's estimate and she is the heaviest user.
Themes
As at Fri 9 Oct 2026Who was there
BG-Demo
Them
Follow-up
Next steps
As at Fri 9 Oct 2026- Tom Ashdown to send the order form to Glenys Routledge, copying Ronald Hetherington, by end of week.
- Marcus Bell to run a six-month check-in with Shirley Bowman.
Risks
As at Fri 9 Oct 2026- The value case rests on Shirley's own estimate of time saved, with no wider quantification.
- Shirley is the heaviest user, so the account leans on one person.
Opportunities
As at Fri 9 Oct 2026- An admin-side user may be added within the 15-user Starter limit.
- A larger traffic team would justify an upgrade conversation.
Transcript
- Marcus BellMorning all. How's everyone doing? Did you have a decent week?
- Ronald HetheringtonNot bad. Busy on the quarry side of things, but that's good busy.
- Shirley BowmanYes, we're getting through the work.
- Marcus BellThat's good to hear. Right, so we've got your contract coming up for renewal, that's the end of this month. Tom and I are here to make sure we get it sorted without any drama, yeah?
- Tom AshdownNo drama at all. You're on Starter at nineteen and a half, same as last year. Just wanted to run through what you've been getting out of it.
- Shirley BowmanWe've found it really useful. Saves me a ton of time sorting out who's calling in and who we need to schedule.
- Marcus BellBrilliant. I was looking at your usage numbers, you've been asking the brain quite a few questions each month. Is that coming from your whole team, or mostly you?
- Shirley BowmanA bit of both. I use it most, but the other two in traffic are getting on with it now as well.
- Tom AshdownThat's exactly what we like to see. More people actually using it, not just one person asking all the questions.
- Ronald HetheringtonIs it making any kind of financial difference for us?
- Marcus BellThat's the right question. Shirley, you mentioned it saves time, have you actually quantified how much?
- Shirley BowmanHonestly, I reckon it's saving me about an hour a day. Instead of checking three different systems to find out who needs what, I just ask the brain.
- Tom AshdownHour a day is significant. At your scale, that's worth keeping.
- Glenys RoutledgeSo the nineteen and a half is what we're signing up for again?
- Marcus BellYes, that's right. Same Starter tier and same terms as last year.
- Glenys RoutledgeRight, okay.
- Ronald HetheringtonAny chance we'd need more users or anything?
- Tom AshdownYou're on 15 at the moment. How many people are actually using it?
- Shirley BowmanJust the three of us in traffic, mostly. Though Ronald and I talk about getting someone from the admin side logged in.
- Marcus BellYou've got the headroom for that. 15 is your limit on Starter, so if you add someone new, you're fine. If you suddenly grow the traffic team, we can upgrade you. But for now, you're good.
- Ronald HetheringtonAlright. And what's the next step?
- Tom AshdownI'll get an order form over to you by end of week. You sign that, we sort out the payment, and we're done. We'd want to get that signed by 22 November, just to keep everything clean.
- Glenys RoutledgeThat's fine. Send it to me?
- Tom AshdownI'll cc you and Ronald. You'll be the one processing it, yeah?
- Glenys RoutledgeYes, I can get it done.
- Marcus BellGreat. And Shirley, we'll do a check-in in six months to see how you're getting on. Fair?
- Shirley BowmanSounds good.
- Tom AshdownBrilliant. I'll get that form sorted and send it over. Cheers, everyone.
- Ronald HetheringtonThanks.
- Shirley BowmanCheers.