ARR customers
Executive summary
Current to 11 Oct 26Contracted ARR is £233,500 against £320,250 in the CRM. Three renewals worth £108,500 today and £122,000 at renewal prices fall by 7 Jan 2027, all judged AtRisk. Fenmoor is Growing; Lornefield and Quillmark are Lost.
Contracted ARR on signed order forms is £233,500. The CRM shows £320,250 and the invoiced run rate is £238,500, a gap of £81,750 fully explained by a duplicate record, an unrecorded churn and one deal amount.
Renewals: three renew by 7 Jan 2027, worth £108,500 today and £122,000 at renewal prices.
Statuses are B-Brain's judgement:
- Fenmoor Specialty Underwriting: Growing. The Enterprise contract renews outside the window on 1 Jul 2027.
- Brackwell Freight Ltd: AtRisk. The champion left, one admin remains, users are down and the CRM holds a duplicate record.
- Veldmaat Payments: AtRisk. An invoice is disputed and 65 days overdue after B-Brain billed above the order form.
- Hollins Tarrant: AtRisk. Users are down, records indexed are flat and renewal carries a 12.8% rise.
- Lornefield Pensions Administration: Lost. The CRM stage still reads customer.
- Quillmark Health: Lost. The prospect chose another vendor.
Key numbers
Updated 9 Oct 26Customers by ARR
Updated 9 Oct 26
Growing · ARR £125,000 · renews 1 Jul 2027 · {'crm_arr': 118750, 'differs': True}
Growing: Enterprise at £125,000 a year, paid on time, with active users up 42% and questions up 72% since May 2026. An expansion for two new lines is open, and Tom Ashdown must take the deal from the departed Priya Raman before the 14 Oct 2026 call.
ARR £125,000 · {'crm_arr': 125000, 'differs': False}
ARR £120,500 · {'crm_arr': 120500, 'differs': False}
ARR £113,500 · {'crm_arr': 113500, 'differs': False}
ARR £58,000 · {'crm_arr': 58000, 'differs': True}
ARR £51,000 · {'crm_arr': 58000, 'differs': True}
ARR £50,000 · {'crm_arr': 50000, 'differs': False}
ARR £50,000 · {'crm_arr': 50000, 'differs': False}
ARR £48,500 · {'crm_arr': 48500, 'differs': False}
ARR £47,500 · {'crm_arr': 47500, 'differs': False}
ARR £46,800 · {'crm_arr': 46800, 'differs': True}
AtRisk · ARR £45,000 · renews 5 Jan 2027 · {'crm_arr': 50000, 'differs': False}
AtRisk: the Growth renewal is 88 days away. B-Brain over-billed against the £45,000 order form, one invoice is disputed and 65 days overdue, and Joost Verbeek has challenged the renewal figure. Usage is rising strongly.
AtRisk · ARR £44,000 · renews 1 Dec 2026 · {'crm_arr': 88000, 'differs': True}
AtRisk: Brackwell Freight's Growth renewal on 1 Dec 2026 is proposed at £50,000 against £44,000 today, while active users fell from 23 to 14, champion Liam Doherty has left and Finance Director Gareth Whitlam questions value.
ARR £44,000 · {'crm_arr': 44000, 'differs': False}
ARR £44,000 · {'crm_arr': 50000, 'differs': True}
ARR £22,000 · {'crm_arr': 22000, 'differs': False}
ARR £22,000 · {'crm_arr': 22000, 'differs': False}
ARR £22,000 · {'crm_arr': 22000, 'differs': False}
ARR £22,000 · {'crm_arr': 22000, 'differs': False}
ARR £22,000 · {'crm_arr': 22000, 'differs': False}
AtRisk · ARR £19,500 · renews 4 Jan 2027 · {'crm_arr': 19500, 'differs': False}
AtRisk: Hollins Tarrant's Starter renewal on 4 Jan 2027 carries a 12.8% rise to £22,000. Active users and questions have collapsed, and the Managing Director says the team stopped using the brain after the Salesforce move.
ARR £19,500 · {'crm_arr': 19500, 'differs': False}
ARR £19,500 · {'crm_arr': 19500, 'differs': False}
ARR £19,500 · {'crm_arr': 19500, 'differs': False}
ARR £19,500 · {'crm_arr': 19500, 'differs': False}