Who they are
Insight
Current to 12 Oct 26Monique Fairley is the CRM-marked champion at Bayard Lane Payments and its platform admin. She led the buying and onboarding. Active users are down on turnover, and a renewal conversation is agreed for November.
Role: Head of Merchant Success and CRM champion. She appears on calls from discovery to the 7 Sep 2026 check-in and holds an admin platform account created 2026-03-13.
Influence: She agreed to move to the Growth order form after the 13 Jan 2026 demo. Elliot Rosen, the CFO, signs commercial terms, so she shapes the decision without owning the money.
Watch: Active users are about eight against forty on the contract, and she will add people only once replacements are hired. Her one request is drill-down to individual merchants. The evidence does not show a signed order form.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Bayard Lane Payments | Head of Merchant Success | champion | monique.fairley@bayardlane.example |
Activity
- 22 Sep 2026eventRevenue leaders roundtable
+29
- 7 Sep 2026callBayard Lane Payments / BB-Demo – Check In
- 27 Aug 2026email_threadLet's get the next check-in in the diary
- 11 Jun 2026eventBB-Demo Customer Day London
+60
- 15 May 2026callBayard Lane Payments / BB-Demo – Training
- 12 May 2026ticketHow to search the brain
- 30 Apr 2026callBayard Lane Payments / BB-Demo – Onboarding
- 24 Apr 2026callBayard Lane Payments / BB-Demo – Onboarding
- 25 Mar 2026callBayard Lane Payments / BB-Demo – Onboarding
- 20 Mar 2026email_threadYour implementation has started
- 19 Mar 2026callBayard Lane Payments / BB-Demo – Kickoff
- 11 Feb 2026callBayard Lane Payments / BB-Demo – Negotiation
+2
- 30 Jan 2026email_threadProposal for Bayard Lane
- 29 Jan 2026callBayard Lane Payments / BB-Demo – Proposal
- 21 Jan 2026email_threadFollowing up on the brain demo
- 13 Jan 2026callBayard Lane Payments / BB-Demo – Demo
+1
- 29 Dec 2025callBayard Lane Payments / BB-Demo – Discovery
- 12 Dec 2025dealBayard Lane Payments – New