Who they are
Insight
Current to 12 Oct 26Monique Fairley is the CRM champion and platform admin at Bayard Lane Payments. She leads day-to-day use and the buying conversation, with sign-off needed from finance. Active users are down on staff turnover, and a renewal conversation is agreed for November.
Role: Head of Merchant Success at Bayard Lane Payments and the CRM champion. She worked with CFO Elliot Rosen on the purchase and holds a platform admin account created 13 Mar 2026.
Influence: She agreed to move to a Growth order form after the 13 Jan 2026 demo, but said she needed to check with Keith in finance. The evidence does not show a signed order form.
Watch: On the 7 Sep 2026 call she said active users were down on staff turnover and that she will add people only once replacements are hired. Only two customer people attended go-live training on 15 May 2026.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Bayard Lane Payments | Head of Merchant Success | champion | monique.fairley@bayardlane.example |
Activity
- 22 Sep 2026eventRevenue leaders roundtable
+29
- 7 Sep 2026callBayard Lane Payments / BB-Demo – Check In
- 27 Aug 2026email_threadLet's get the next check-in in the diary
- 11 Jun 2026eventBB-Demo Customer Day London
+60
- 15 May 2026callBayard Lane Payments / BB-Demo – Training
- 12 May 2026ticketHow to search the brain
- 30 Apr 2026callBayard Lane Payments / BB-Demo – Onboarding
- 24 Apr 2026callBayard Lane Payments / BB-Demo – Onboarding
- 25 Mar 2026callBayard Lane Payments / BB-Demo – Onboarding
- 20 Mar 2026email_threadYour implementation has started
- 19 Mar 2026callBayard Lane Payments / BB-Demo – Kickoff
- 11 Feb 2026callBayard Lane Payments / BB-Demo – Negotiation
+2
- 30 Jan 2026email_threadProposal for Bayard Lane
- 29 Jan 2026callBayard Lane Payments / BB-Demo – Proposal
- 21 Jan 2026email_threadFollowing up on the brain demo
- 13 Jan 2026callBayard Lane Payments / BB-Demo – Demo
+1
- 29 Dec 2025callBayard Lane Payments / BB-Demo – Discovery
- 12 Dec 2025dealBayard Lane Payments – New