Who they are
Insight
Current to 12 Oct 26Chief Financial Officer at Ellerby Dental Group and the economic buyer. He signed off terms through the 2025 sale and the 2026 renewal. On the 5 Oct 2026 check-in he said the investment feels wasted over data freshness and falling usage.
Role: CRM economic buyer, based in Derby. He joined the discovery, proposal, negotiation and renewal calls and drove the cost, payment and add-on questions in the threads.
Influence: he decides on price and terms, and needed board sign-off in March 2025. On 11 Mar 2026 he accepted the Growth price of £44,000 verbally.
Watch: the 5 Oct 2026 call is a value complaint from the person who holds the budget. The signed renewal order form is not evidenced, and he did not reply to the 9 Mar 2026 chase.
Next: Elena Novak owes him engineering updates and a review in early November.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Ellerby Dental Group | Chief Financial Officer | economic_buyer | vikram.sethi@ellerbydental.example |
Activity
- 5 Oct 2026callEllerby Dental Group / BB-Demo – Check In
- 11 Jun 2026eventBB-Demo Customer Day London
+60
- 25 May 2026email_threadYou're invited: Customer Day in London on 11 June 2026
- 30 Mar 2026email_threadOrder form ready for signature
- 11 Mar 2026callEllerby Dental Group / BB-Demo – Renewal
+1
- 9 Mar 2026email_threadRenewal call in late March?
- 22 Jan 2026email_threadRenewal conversation, your contract in April
- 8 Oct 2025eventData leaders conference (BB-Demo stand)
+7
- 12 Jun 2025eventBB-Demo Customer Day
+37
- 8 Jun 2025email_threadYou're invited: Customer Day in London on 12 June 2025
- 7 Apr 2025email_threadOrder form for signature
- 26 Mar 2025callEllerby Dental Group / BB-Demo – Negotiation
+1
- 13 Mar 2025email_threadProposal follow-up
- 12 Mar 2025callEllerby Dental Group / BB-Demo – Proposal
- 25 Feb 2025eventRevenue leaders roundtable
+16
- 11 Feb 2025email_threadDiscovery follow-up
- 10 Feb 2025callEllerby Dental Group / BB-Demo – Discovery