Luke Kershaw

Person

Cairnlea Homes: documents · economic_buyer

Luke Kershaw is Chief Financial Officer at Cairnlea Homes and the CRM economic buyer. He engaged on price, set-up cost and contract terms in the 2024 and 2025 sales cycle. The evidence does not show who signed or any later activity.

made from

Who they are

Insight

Current to 11 Oct 26

Luke Kershaw is Chief Financial Officer at Cairnlea Homes and the CRM economic buyer. He engaged on price, set-up cost and contract terms in the 2024 and 2025 sales cycle. The evidence does not show who signed or any later activity.

Role: CFO at Cairnlea Homes, recorded in the CRM as economic buyer, based in Glasgow. He joined the discovery call on 6 Dec 2024 alongside Neil Metcalfe, who leads the programme.

Influence: he asked about set-up cost, the annual cost after year one and implementation disruption, then asked when the order form would arrive. He and Faye Metcalfe raised the budget objection that led to the year-one discount.

Watch: the year-one discount ends at renewal, so year two lands at full list price. The renewal conversation will meet his cost focus, so a value case is needed. The evidence does not show whether he attended the 20 Nov 2025 webinar.

AI · claude-sonnet-5-5 · 11 Oct 2026

AImade from

CRM records

Organisation	Title	Role	Email
Cairnlea Homes	Chief Financial Officer	economic_buyer	luke.kershaw@cairnlea.example

CRMmade from

Activity

20 Nov 2025eventBB-Demo webinar Alice Brewer, Harriet Gale, Mark Ellwood, Emma Haworth, Nathan Booth, Wayne Entwistle, Marloes Hendriks, Gráinne Lynch, Ida Mortensen, Brodie Kennedy, Luke Kershaw, Fiona Ibbotson, Fiona Fairclough+10
17 Nov 2025email_threadBB-Demo webinar, 20 Nov 2025 Alice Brewer, Luke Kershaw
16 Oct 2025eventBB-Demo webinar Alice Brewer, Claire Haddon, Toby Underwood, Leanne Moss, Hugh Fenton, Liz Waddington, Bas Vermeulen, Ida Mortensen, Anders Thomsen, Luke Kershaw, Sara Forsberg, Sam Entwistle+9
20 Feb 2025eventBB-Demo webinar Sofia Marchetti, Gemma Yates, Helen Varley, Sunita Bains, Craig Holt, Asif Nuttall, Aoife Tuohy, Anders Thomsen, Luke Kershaw, Megan Entwistle+7
10 Feb 2025callCairnlea Homes / BB-Demo – Negotiation Tom Ashdown, Owen Tallis, Luke Kershaw, Faye Metcalfe, Neil Metcalfe+2
4 Feb 2025email_threadService levels and contract terms Tom Ashdown, Luke Kershaw
6 Dec 2024email_threadCairnlea, proposal outline Tom Ashdown, Neil Metcalfe, Luke Kershaw
6 Dec 2024callCairnlea Homes / BB-Demo – Discovery Tom Ashdown, Neil Metcalfe, Luke Kershaw
15 Feb 2024eventBB-Demo webinar Nell Ashcombe, Niamh Costello, Elliot Allott, Arnaud Janssens, Luke Kershaw+2
16 Nov 2023eventBB-Demo webinar Nell Ashcombe, Mark Siddall, Craig Paterson, Neil Entwistle, Toby Mellor, Phil Royston, Luke Kershaw+4

CRMmade from

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