William Coultas
Person
Fulford Ings Software · economic_buyer
Chief Executive and economic buyer at Fulford Ings Software. He negotiated the Starter terms, questioned the £22k renewal price on 10 Sep 2026, then said on 5 Oct 2026 he had signed. The executed copy is not yet shown.
Who they are
Insight
Current to 14 Oct 26Chief Executive and economic buyer at Fulford Ings Software. He negotiated the Starter terms, questioned the £22k renewal price on 10 Sep 2026, then said on 5 Oct 2026 he had signed. The executed copy is not yet shown.
Role: Chief Executive and CRM economic buyer. He joined the Starter negotiation on 5 Sep 2025 with Maureen Ellis, and he replied on the order form threads. He has a platform user account, not an admin.
Influence: He decides price and renewal. He asked about ROI and lock-in in 2025, and called the rise to £22k a significant jump on 10 Sep 2026. He asked 7% of the organisation's questions in the last 90 days.
Watch: He said he had signed on 5 Oct 2026, but the executed order form is not in the thread. Value is still unquantified beyond an hour or two a week.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Fulford Ings Software | Chief Executive | economic_buyer | william.coultas@fulfordings.example |
Activity
- 1 Oct 2026email_threadRenewal order form
- 10 Sep 2026callFulford Ings Software / BB-Demo – Renewal
+1 - 21 Jul 2026email_threadRenewal notice
- 21 May 2026eventBB-Demo webinar
+29 - 2 Oct 2025email_threadStarter order form
- 5 Sep 2025email_threadNext steps on your Starter proposal
+1 - 5 Sep 2025callFulford Ings Software / BB-Demo – Negotiation+1
- 5 Jun 2025callFulford Ings Software / BB-Demo – Discovery
