William Coultas

Person

Chief Executive and economic buyer at Fulford Ings Software. He negotiated the Starter terms, questioned the £22k renewal price on 10 Sep 2026, then said on 5 Oct 2026 he had signed. The executed copy is not yet shown.

made from

Who they are

Insight

As at Fri 9 Oct 2026

Chief Executive and economic buyer at Fulford Ings Software. He negotiated the Starter terms, questioned the £22k renewal price on 10 Sep 2026, then said on 5 Oct 2026 he had signed. The executed copy is not yet shown.

Role: Chief Executive and CRM economic buyer. He joined the Starter negotiation on 5 Sep 2025 with Maureen Ellis, and he replied on the order form threads. He has a platform user account, not an admin.

Influence: He decides price and renewal. He asked about ROI and lock-in in 2025, and called the rise to £22k a significant jump on 10 Sep 2026. He asked 7% of the organisation's questions in the last 90 days.

Watch: He said he had signed on 5 Oct 2026, but the executed order form is not in the thread. Value is still unquantified beyond an hour or two a week.

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

AImade from

CRM records

Organisation	Title	Role	Email
Fulford Ings Software	Chief Executive	Economic buyer	william.coultas@fulfordings.example

CRMmade from

Activity

1 Oct 2026email threadRenewal order form Sophie Ling, William Coultas
10 Sep 2026callFulford Ings Software / BG-Demo – Renewal Amara Obi, Sophie Ling, William Coultas, Eleanor Pickering+1
21 Jul 2026email threadRenewal notice Amara Obi, Sophie Ling, William Coultas
21 May 2026eventBG-Demo webinar Alice Brewer, Gemma Holt, Moira Sinclair, Ravi Atherton, Toby Underwood, Tasha Merriweather, Linnéa Holmberg, Saira Khalid, Brianna Ocampo, Emma Croft, Fleur Jansen, Helen Varley, Sunita Bains, Christina Möller, Ffion Rees, Luke Oakes, William Coultas, Kevin Kershaw, Mervyn Hales, Laurent Brisset, Bas Vermeulen, Brendan Moran, Jess Mitchell, Alexa Fraser, Joe Mallinson, Gavin Rudd, Bas Kuijpers, Joost van der Linden, Raymond Tsai, Kevin Dussault, Heather Bauman, Sue Ditchfield+29
2 Oct 2025email threadStarter order form Lewis Kerr, William Coultas
5 Sep 2025email threadNext steps on your Starter proposal Sophie Ling, Owen Tallis, William Coultas, Maureen Ellis+1
5 Sep 2025callFulford Ings Software / BG-Demo – Negotiation Sophie Ling, Owen Tallis, William Coultas, Maureen Ellis+1
5 Jun 2025callFulford Ings Software / BG-Demo – Discovery Sophie Ling, Eleanor Pickering, William Coultas

CRMmade from

BG-Demo is a fictional company; every organisation and person here is invented. B-Glass is the tool. Data as of Fri 9 Oct 2026. Help & Support

Help & Support

Open as a page

Help & Support

B-Glass is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

How to use the site

Summary is the landing page: what happened this week, the calls just held and the calls coming up, the risks and the renewals due.
Organisations lists every customer. Open one to see its key facts, the AI assessment and next step, platform usage, the ARR journey, deals, documents, contacts and activity, and the lineage of every block.
Conversations, Commercial, People, News and Documents cut the same data by topic. System explains how the site is built and where each figure comes from.
Every card ends with a small made from link: it opens the lineage explorer focused on that card, so you can walk from the figure down to the raw rows it came from.
Use the sun and moon button at the top right to choose dark or light. Choose your device's own mode again to go back to following the device.

How to ask

Press Ask B (the speech bubble) in the header, or open the Ask B page. Type a question, or pick one of the suggestions.

Ask B sends your question to Claude through the B-Glass connector. Claude answers from the same records as these pages, read-only, and links each claim to its source page.
Find (the box in the header) finds the organisations, people, calls, emails, tickets, documents and news that match your words, with links to their pages.
The same connector works in Claude Desktop or the B-Glass Claude Project, with the same answers and sources.

What the data covers

Data	Records
Organisations	225
People at customers	862
BG-Demo staff records (in post and leavers)	58
Calls	1,995
Email threads	3,013
Support tickets	1,159
Documents	1,218
Deals	315
Invoices	285
Events	49
News items	119

Data as of Fri 9 Oct 2026. Text marked AI was written by the AI from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BG-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Glass is the tool that reads its data.

Who to contact

Email info@b-glass.uk or talk to your B-Glass account team. Tell us the page address and what looked wrong; a screenshot helps.

Help