AI facts
Current to 11 Oct 26Stourleigh Logistics, a Coventry logistics business, has no contract with BB-Demo and no invoices. Sophie Ling's Starter proposal of 28 May 2026 offered £22,000 a year plus £6,000 implementation and lapsed unsigned after 30 days. The CRM deal closed lost on 26 Jun 2026, with competitor recorded as the reason, and the CRM stage is lost. There are no usage records and no tickets. The last recorded interaction was the proposal call on 1 Jun 2026.
AI opinion
Current to 11 Oct 26Lost, because the CRM deal closed lost to a competitor on 26 Jun 2026 and no order form was ever executed. Nothing has been recorded since the 1 Jun 2026 call. The opportunity is a win-back: the buyers called Starter pricing sensible and described a clear manual reconciliation need.
Next step
Current to 11 Oct 26- What
- Sophie Ling contacts Neil Ashby to learn which competitor won the deal and why, and to test interest in a corrected Starter offer. re_engage
- Who
Sophie Ling
- When
- this_week by 9 Oct 2026
- Why
- Sophie Ling should reopen contact with Neil Ashby, the champion, to learn which rival won the deal that closed lost on 26 Jun 2026, and test whether a corrected Starter offer could win Stourleigh back.
Profile
Updated 9 Oct 26- IndustryLogisticsSource: CRM company record
- Websitestourleigh.exampleSource: CRM company record
- CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
- HQ cityCoventrySource: CRM company record
- Size300 employeesSource: CRM company record
- CRM ownerSophie LingSource: CRM company record · Account Executive
- TypeProspectdiffersSource: contracts and invoices (signals) · CRM stage lost · The sources disagree
- StateLostSource: AI assessment · Written 11 Oct 2026
Key facts
Updated 9 Oct 26- Last contact1 Jun 2026Call: Stourleigh Logistics / BB-Demo – Proposal · 130 days before 9 Oct 2026
The story
Current to 11 Oct 26Lost: Stourleigh Logistics never signed. Both £22,000 Starter proposals lapsed and the CRM deal closed lost to an unnamed competitor on 26 Jun 2026. Sophie Ling should re-engage Neil Ashby to learn why and to test a corrected Starter offer.
Lost is the status for Stourleigh Logistics, a Coventry logistics prospect with no contract and no invoices. Both Starter proposals, at £22,000 a year plus £6,000 implementation, lapsed unsigned, and the CRM deal closed lost on 26 Jun 2026.
There are no usage records and no tickets, so there is no trajectory to read. Sophie Ling ran all three calls and both email threads with Neil Ashby, the champion, and Kirsty Walsh, Chief Operating Officer and economic buyer.
The CRM records competitor as the loss reason without naming the rival. Nothing is recorded since the 1 Jun 2026 proposal call, and the 5 May 2026 demo presented a dashboard builder that Starter does not include.
Sophie should contact Neil by 9 Oct 2026 to learn which rival won and why, and test interest in a corrected Starter offer. Theo Gallagher drafts that scope without the dashboard builder.
ARR journey
Platform usage
Documents
Updated 9 Oct 26- presales
Folders and documents as a list
- Proposals (2)
- Draft Starter tier proposal draft · proposal · 22 May 2026
- Starter tier proposal issued · proposal · 28 May 2026
Open deals
Open tickets
Activity
- 16 Jul 2026eventBB-Demo webinar
+13
- 1 Jun 2026callStourleigh Logistics / BB-Demo – Proposal
- 28 May 2026documentStourleigh Logistics - Proposal
- 22 May 2026email_threadYour proposal
- 22 May 2026documentStourleigh Logistics - Proposal v1
- 5 May 2026callStourleigh Logistics / BB-Demo – Demo
+1
- 24 Apr 2026email_threadDemo
- 7 Apr 2026callStourleigh Logistics / BB-Demo – Discovery
- 5 Mar 2026dealStourleigh Logistics – New
Contacts
Evidence trail
Updated 9 Oct 26Stourleigh Logistics' pages are written from 3 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 7 AI summaries of 8 raw things (calls, tickets, emails, news), 3 people (3 with an AI write-up) and 2 staff (0 with an AI write-up), shown on 3 pages.
The trail as a list (block, record, entity, raw row)
- Activity page block
- Stourleigh Logistics / BB-Demo – Discovery entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- call_recorder/calls.csv call_050_001 raw row
- Stourleigh Logistics entity
- Stourleigh Logistics / BB-Demo – Demo entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- call_recorder/calls.csv call_050_002 raw row
- Stourleigh Logistics entity
- Stourleigh Logistics / BB-Demo – Proposal entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- call_recorder/calls.csv call_050_003 raw row
- Stourleigh Logistics entity
- Stourleigh Logistics – New entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- crm/deal_line_items.csv deal_050_01:1 raw row
- crm/deal_line_items.csv deal_050_01:2 raw row
- crm/deal_stage_history.csv deal_050_01:1 raw row
- crm/deal_stage_history.csv deal_050_01:2 raw row
- crm/deal_stage_history.csv deal_050_01:3 raw row
- +3 more
- Stourleigh Logistics entity
- Stourleigh Logistics - Proposal v1 entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- document_store/files.csv doc_050_001 raw row
- Stourleigh Logistics entity
- Stourleigh Logistics - Proposal entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- document_store/files.csv doc_050_002 raw row
- Stourleigh Logistics entity
- +3 more
- Stourleigh Logistics / BB-Demo – Discovery entity
- AI opinion page block
- Stourleigh Logistics lost AI record
- Stourleigh Logistics – New entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- crm/deal_line_items.csv deal_050_01:1 raw row
- crm/deal_line_items.csv deal_050_01:2 raw row
- crm/deal_stage_history.csv deal_050_01:1 raw row
- crm/deal_stage_history.csv deal_050_01:2 raw row
- crm/deal_stage_history.csv deal_050_01:3 raw row
- +3 more
- Stourleigh Logistics entity
- Stourleigh Logistics: no executed paper AI record
- Stourleigh Logistics - Proposal v1 entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- document_store/files.csv doc_050_001 raw row
- Stourleigh Logistics entity
- Stourleigh Logistics - Proposal entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- document_store/files.csv doc_050_002 raw row
- Stourleigh Logistics entity
- Stourleigh Logistics Starter proposal v1 AI record
- Stourleigh Logistics - Proposal v1 entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- document_store/files.csv doc_050_001 raw row
- Stourleigh Logistics entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- Stourleigh Logistics - Proposal v1 entity
- Stourleigh Logistics Starter proposal AI record
- Stourleigh Logistics - Proposal entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- document_store/files.csv doc_050_002 raw row
- Stourleigh Logistics entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- Stourleigh Logistics - Proposal entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- Stourleigh Logistics - Proposal v1 entity
- Discovery: manual ops and billing reconciliation AI record
- Stourleigh Logistics / BB-Demo – Discovery entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- call_recorder/calls.csv call_050_001 raw row
- Stourleigh Logistics entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- Stourleigh Logistics / BB-Demo – Discovery entity
- Starter demo for delivery performance AI record
- Stourleigh Logistics / BB-Demo – Demo entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- call_recorder/calls.csv call_050_002 raw row
- Stourleigh Logistics entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- Stourleigh Logistics / BB-Demo – Demo entity
- Starter proposal walk-through AI record
- Stourleigh Logistics / BB-Demo – Proposal entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- call_recorder/calls.csv call_050_003 raw row
- Stourleigh Logistics entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- Stourleigh Logistics / BB-Demo – Proposal entity
- Stourleigh Logistics Starter proposal v1 AI record
- Stourleigh Logistics - Proposal v1 entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- document_store/files.csv doc_050_001 raw row
- Stourleigh Logistics entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- Stourleigh Logistics - Proposal v1 entity
- +9 more
- Stourleigh Logistics – New entity
- Stourleigh Logistics lost AI record
- ARR journey (not yet analysed) page block
- facts.arr_monthly:org_050 facts table
- Stourleigh Logistics – New entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- crm/deal_line_items.csv deal_050_01:1 raw row
- crm/deal_line_items.csv deal_050_01:2 raw row
- crm/deal_stage_history.csv deal_050_01:1 raw row
- crm/deal_stage_history.csv deal_050_01:2 raw row
- crm/deal_stage_history.csv deal_050_01:3 raw row
- +3 more
- Stourleigh Logistics entity
- Stourleigh Logistics – New entity
- facts.arr_monthly:org_050 facts table
- AI facts page block
- Stourleigh Logistics lost AI record
- Stourleigh Logistics – New entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- crm/deal_line_items.csv deal_050_01:1 raw row
- crm/deal_line_items.csv deal_050_01:2 raw row
- crm/deal_stage_history.csv deal_050_01:1 raw row
- crm/deal_stage_history.csv deal_050_01:2 raw row
- crm/deal_stage_history.csv deal_050_01:3 raw row
- +3 more
- Stourleigh Logistics entity
- Stourleigh Logistics: no executed paper AI record
- Stourleigh Logistics - Proposal v1 entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- document_store/files.csv doc_050_001 raw row
- Stourleigh Logistics entity
- Stourleigh Logistics - Proposal entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- document_store/files.csv doc_050_002 raw row
- Stourleigh Logistics entity
- Stourleigh Logistics Starter proposal v1 AI record
- Stourleigh Logistics - Proposal v1 entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- document_store/files.csv doc_050_001 raw row
- Stourleigh Logistics entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- Stourleigh Logistics - Proposal v1 entity
- Stourleigh Logistics Starter proposal AI record
- Stourleigh Logistics - Proposal entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- document_store/files.csv doc_050_002 raw row
- Stourleigh Logistics entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- Stourleigh Logistics - Proposal entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- Stourleigh Logistics - Proposal v1 entity
- Discovery: manual ops and billing reconciliation AI record
- Stourleigh Logistics / BB-Demo – Discovery entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- call_recorder/calls.csv call_050_001 raw row
- Stourleigh Logistics entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- Stourleigh Logistics / BB-Demo – Discovery entity
- Starter demo for delivery performance AI record
- Stourleigh Logistics / BB-Demo – Demo entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- call_recorder/calls.csv call_050_002 raw row
- Stourleigh Logistics entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- Stourleigh Logistics / BB-Demo – Demo entity
- Starter proposal walk-through AI record
- Stourleigh Logistics / BB-Demo – Proposal entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- call_recorder/calls.csv call_050_003 raw row
- Stourleigh Logistics entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- Stourleigh Logistics / BB-Demo – Proposal entity
- Stourleigh Logistics Starter proposal v1 AI record
- Stourleigh Logistics - Proposal v1 entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- document_store/files.csv doc_050_001 raw row
- Stourleigh Logistics entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- Stourleigh Logistics - Proposal v1 entity
- +9 more
- Stourleigh Logistics – New entity
- Stourleigh Logistics lost AI record
- Contacts page block
- Neil Ashby entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- crm/contacts.csv per_5001:org_050 raw row
- Stourleigh Logistics entity
- Kirsty Walsh entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- crm/contacts.csv per_5002:org_050 raw row
- Stourleigh Logistics entity
- Kirsty Hollis entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- crm/contacts.csv per_5003:org_050 raw row
- Stourleigh Logistics entity
- Neil Ashby entity
- Open deals (not yet analysed) page block
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- Stourleigh Logistics entity
- Documents page block
- Stourleigh Logistics - Proposal v1 entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- document_store/files.csv doc_050_001 raw row
- Stourleigh Logistics entity
- Stourleigh Logistics - Proposal entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- document_store/files.csv doc_050_002 raw row
- Stourleigh Logistics entity
- Stourleigh Logistics - Proposal v1 entity
- hero page block
- Stourleigh Logistics lost AI record
- Stourleigh Logistics – New entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- crm/deal_line_items.csv deal_050_01:1 raw row
- crm/deal_line_items.csv deal_050_01:2 raw row
- crm/deal_stage_history.csv deal_050_01:1 raw row
- crm/deal_stage_history.csv deal_050_01:2 raw row
- crm/deal_stage_history.csv deal_050_01:3 raw row
- +3 more
- Stourleigh Logistics entity
- Stourleigh Logistics: no executed paper AI record
- Stourleigh Logistics - Proposal v1 entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- document_store/files.csv doc_050_001 raw row
- Stourleigh Logistics entity
- Stourleigh Logistics - Proposal entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- document_store/files.csv doc_050_002 raw row
- Stourleigh Logistics entity
- Stourleigh Logistics Starter proposal v1 AI record
- Stourleigh Logistics - Proposal v1 entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- document_store/files.csv doc_050_001 raw row
- Stourleigh Logistics entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- Stourleigh Logistics - Proposal v1 entity
- Stourleigh Logistics Starter proposal AI record
- Stourleigh Logistics - Proposal entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- document_store/files.csv doc_050_002 raw row
- Stourleigh Logistics entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- Stourleigh Logistics - Proposal entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- Stourleigh Logistics - Proposal v1 entity
- Discovery: manual ops and billing reconciliation AI record
- Stourleigh Logistics / BB-Demo – Discovery entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- call_recorder/calls.csv call_050_001 raw row
- Stourleigh Logistics entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- Stourleigh Logistics / BB-Demo – Discovery entity
- Starter demo for delivery performance AI record
- Stourleigh Logistics / BB-Demo – Demo entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- call_recorder/calls.csv call_050_002 raw row
- Stourleigh Logistics entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- Stourleigh Logistics / BB-Demo – Demo entity
- Starter proposal walk-through AI record
- Stourleigh Logistics / BB-Demo – Proposal entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- call_recorder/calls.csv call_050_003 raw row
- Stourleigh Logistics entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- Stourleigh Logistics / BB-Demo – Proposal entity
- Stourleigh Logistics Starter proposal v1 AI record
- Stourleigh Logistics - Proposal v1 entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- document_store/files.csv doc_050_001 raw row
- Stourleigh Logistics entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- Stourleigh Logistics - Proposal v1 entity
- +9 more
- Stourleigh Logistics – New entity
- facts.reconciliation_t0:org_050 facts table
- Stourleigh Logistics – New entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- crm/deal_line_items.csv deal_050_01:1 raw row
- crm/deal_line_items.csv deal_050_01:2 raw row
- crm/deal_stage_history.csv deal_050_01:1 raw row
- crm/deal_stage_history.csv deal_050_01:2 raw row
- crm/deal_stage_history.csv deal_050_01:3 raw row
- +3 more
- Stourleigh Logistics entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- Stourleigh Logistics – New entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- Signals: Stourleigh Logistics signals (no model)
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- Stourleigh Logistics entity
- Stourleigh Logistics lost AI record
- Key facts page block
- Stourleigh Logistics / BB-Demo – Proposal entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- call_recorder/calls.csv call_050_003 raw row
- Stourleigh Logistics entity
- facts.reconciliation_t0:org_050 facts table
- Stourleigh Logistics – New entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- crm/deal_line_items.csv deal_050_01:1 raw row
- crm/deal_line_items.csv deal_050_01:2 raw row
- crm/deal_stage_history.csv deal_050_01:1 raw row
- crm/deal_stage_history.csv deal_050_01:2 raw row
- crm/deal_stage_history.csv deal_050_01:3 raw row
- +3 more
- Stourleigh Logistics entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- Stourleigh Logistics – New entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- Signals: Stourleigh Logistics signals (no model)
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- Stourleigh Logistics entity
- Stourleigh Logistics / BB-Demo – Proposal entity
- Evidence trail page block
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- Stourleigh Logistics entity
- The story page block
- Customer: Stourleigh Logistics AI record
- Stourleigh Logistics lost AI record
- Stourleigh Logistics – New entity
- Stourleigh Logistics entity
- crm/companies.csv org_050 raw row
- crm/deal_line_items.csv deal_050_01:1 raw row
- crm/deal_line_items.csv deal_050_01:2 raw row
- crm/deal_stage_history.csv deal_050_01:1 raw row
- crm/deal_stage_history.csv deal_050_01:2 raw row
- crm/deal_stage_history.csv deal_050_01:3 raw row
- +3 more
- Stourleigh Logistics entity
- Stourleigh Logistics: no executed paper AI record
- Stourleigh Logistics - Proposal v1 entity
- Stourleigh Logistics entity
- Stourleigh Logistics entity
- Stourleigh Logistics - Proposal v1 entity
- +9 more
- Stourleigh Logistics – New entity
- +6 more
- Stourleigh Logistics lost AI record
- Customer: Stourleigh Logistics AI record
- Next step page block
- Open tickets (not yet analysed) page block
- Profile page block
- Sources page block
- Platform usage (not yet analysed) page block