AI facts
Current to 11 Oct 26Rookhaven Asset Management is a prospect with no executed order form, no invoices and £0 contracted ARR. The final Enterprise proposal of 14 Sep 2026 quotes a £125,000 annual subscription, with £155,000 as the total deal amount including implementation. There is no usage or ticket history. Open deal deal_040_01 sits at the CRM proposal stage with an expected close of 18 Dec 2026, and a negotiation call is booked for 21 Oct 2026. The final proposal sets the nightly refresh at 07:00 UK time, unlike the earlier draft.
AI opinion
Current to 11 Oct 26Prospect, because the Enterprise proposal is open but nothing is signed. The security review and the COO's approval gate any commitment, and the written split of subscription and implementation is still owed. The opportunity is a £125,000 a year Enterprise subscription if terms are agreed on 21 Oct 2026.
Next step
Current to 11 Oct 26- What
- Tom Ashdown sends Julian Ferrers a written split of the £125,000 subscription and the implementation, with the open security questionnaire answers, ahead of the negotiation call on 21 Oct 2026. proposal
- Who
Tom Ashdown
- When
- this_week by 9 Oct 2026
- Why
- Tom Ashdown should send Julian Ferrers the written split of the £125,000 subscription and implementation, with the open security answers, before the negotiation call on 21 Oct 2026, so the COO arrives with the figures he needs.
Profile
Updated 9 Oct 26- IndustryAsset managementSource: CRM company record
- Websiterookhaven.exampleSource: CRM company record
- CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
- HQ cityLondonSource: CRM company record
- Size350 employeesSource: CRM company record
- CRM ownerTom AshdownSource: CRM company record · Account Executive
- TypeProspectdiffersSource: contracts and invoices (signals) · CRM stage opportunity · The sources disagree
- StateProspectSource: AI assessment · Written 11 Oct 2026
Key facts
Updated 9 Oct 26- Open dealProposal · £155,000Source: CRM deal Rookhaven Asset Management – New · new deal · Expected close 18 Dec 2026 · Owner Tom Ashdown
- Last contact17 Sep 2026Email: Sales thread, 3 messages · 22 days before 9 Oct 2026
The story
ARR journey
Platform usage
Documents
Updated 9 Oct 26- presales
Folders and documents as a list
- Proposals (2)
- Draft Enterprise tier proposal draft · proposal · 9 Sep 2026
- Enterprise company brain proposal issued · proposal · 14 Sep 2026
- Security (1)
- Enterprise security questionnaire answers issued · security questionnaire · 1 Aug 2026
Open deals
| Deal | Stage | Amount | Close |
|---|---|---|---|
| Rookhaven Asset Management – New | proposal | £155,000 | 18 Dec 2026 |
Open tickets
Activity
- 21 Oct 2026callRookhaven Asset Management / B-Brain – Negotiation
+1
- 22 Sep 2026eventRevenue leaders roundtable
+12
- 16 Sep 2026email_threadSales thread, 3 messages
- 15 Sep 2026callRookhaven Asset Management / B-Brain – Proposal
- 14 Sep 2026documentRookhaven Asset Management - Proposal
- 9 Sep 2026email_threadSales thread, 2 messages
- 9 Sep 2026documentRookhaven Asset Management - Proposal v1
- 20 Aug 2026callRookhaven Asset Management / B-Brain – Demo
+2
- 14 Aug 2026email_threadSales thread, 2 messages
- 1 Aug 2026documentRookhaven Asset Management - Security Questionnaire
- 29 Jul 2026email_threadSales thread, 2 messages
+1
- 28 Jul 2026callRookhaven Asset Management / B-Brain – Demo
+1
- 9 Jun 2026email_threadSales thread, 3 messages
- 9 Jun 2026callRookhaven Asset Management / B-Brain – Discovery
- 3 Jun 2026email_threadSales thread, 2 messages
- 20 Apr 2026dealRookhaven Asset Management – New
- 23 Sep 2025eventRevenue leaders roundtable
+9
- 4 Aug 2025newsResults news, Rookhaven Asset Management
- 19 Jun 2025eventB-Brain webinar
+6
- 15 May 2025eventB-Brain webinar
+8
- 30 Apr 2025email_threadEvent thread, 1 messages
- 17 Oct 2024eventB-Brain webinar
+8
- 28 Sep 2024email_threadEvent thread, 1 messages
- 18 Jan 2024eventB-Brain webinar
+4
- 13 Jan 2024email_threadEvent thread, 1 messages
Contacts
Evidence trail
Updated 9 Oct 26Rookhaven Asset Management's pages are written from 3 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 18 AI summaries of 19 raw things (calls, tickets, emails, news), 6 people (6 with an AI write-up) and 4 staff (0 with an AI write-up), shown on 4 pages. 2 AI records in this trail are not yet analysed.
The trail as a list (block, record, entity, raw row)
- Activity page block
- Rookhaven Asset Management / B-Brain – Discovery entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- call_recorder/calls.csv call_040_001 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management / B-Brain – Demo entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- call_recorder/calls.csv call_040_002 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management / B-Brain – Demo entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- call_recorder/calls.csv call_040_003 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management / B-Brain – Proposal entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- call_recorder/calls.csv call_040_004 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management / B-Brain – Negotiation entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- call_recorder/calls.csv call_040_005 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management – New entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- crm/deal_line_items.csv deal_040_01:1 raw row
- crm/deal_line_items.csv deal_040_01:2 raw row
- crm/deal_stage_history.csv deal_040_01:1 raw row
- crm/deal_stage_history.csv deal_040_01:2 raw row
- crm/deal_stage_history.csv deal_040_01:3 raw row
- +2 more
- Rookhaven Asset Management entity
- +19 more
- Rookhaven Asset Management / B-Brain – Discovery entity
- AI opinion page block
- Rookhaven Asset Management prospect AI record
- Rookhaven Asset Management – New entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- crm/deal_line_items.csv deal_040_01:1 raw row
- crm/deal_line_items.csv deal_040_01:2 raw row
- crm/deal_stage_history.csv deal_040_01:1 raw row
- crm/deal_stage_history.csv deal_040_01:2 raw row
- crm/deal_stage_history.csv deal_040_01:3 raw row
- +2 more
- Rookhaven Asset Management entity
- Rookhaven: Enterprise proposal, nothing signed AI record
- Rookhaven Asset Management - Security Questionnaire entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- document_store/files.csv doc_040_001 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management - Proposal v1 entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- document_store/files.csv doc_040_002 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management - Proposal entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- document_store/files.csv doc_040_003 raw row
- Rookhaven Asset Management entity
- Enterprise security questionnaire AI record
- Rookhaven Asset Management - Security Questionnaire entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- document_store/files.csv doc_040_001 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- Rookhaven Asset Management - Security Questionnaire entity
- Rookhaven proposal v1 (draft) AI record
- Rookhaven Asset Management - Proposal v1 entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- document_store/files.csv doc_040_002 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- Rookhaven Asset Management - Proposal v1 entity
- Rookhaven Enterprise proposal, 14 Sep 2026 AI record
- Rookhaven Asset Management - Proposal entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- document_store/files.csv doc_040_003 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- Rookhaven Asset Management - Proposal entity
- +1 more
- Rookhaven Asset Management - Security Questionnaire entity
- Enterprise discovery for client data view AI record
- Rookhaven Asset Management / B-Brain – Discovery entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- call_recorder/calls.csv call_040_001 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- Rookhaven Asset Management / B-Brain – Discovery entity
- Enterprise demo and security review path AI record
- Rookhaven Asset Management / B-Brain – Demo entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- call_recorder/calls.csv call_040_002 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- Rookhaven Asset Management / B-Brain – Demo entity
- Governance-led Enterprise demo AI record
- Rookhaven Asset Management / B-Brain – Demo entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- call_recorder/calls.csv call_040_003 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- Rookhaven Asset Management / B-Brain – Demo entity
- Enterprise proposal and COO sign-off route AI record
- Rookhaven Asset Management / B-Brain – Proposal entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- call_recorder/calls.csv call_040_004 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- Rookhaven Asset Management / B-Brain – Proposal entity
- +22 more
- Rookhaven Asset Management – New entity
- Rookhaven Asset Management prospect AI record
- ARR journey (not yet analysed) page block
- facts.arr_monthly:org_040 facts table
- Rookhaven Asset Management – New entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- crm/deal_line_items.csv deal_040_01:1 raw row
- crm/deal_line_items.csv deal_040_01:2 raw row
- crm/deal_stage_history.csv deal_040_01:1 raw row
- crm/deal_stage_history.csv deal_040_01:2 raw row
- crm/deal_stage_history.csv deal_040_01:3 raw row
- +2 more
- Rookhaven Asset Management entity
- Rookhaven Asset Management – New entity
- facts.arr_monthly:org_040 facts table
- AI facts page block
- Rookhaven Asset Management prospect AI record
- Rookhaven Asset Management – New entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- crm/deal_line_items.csv deal_040_01:1 raw row
- crm/deal_line_items.csv deal_040_01:2 raw row
- crm/deal_stage_history.csv deal_040_01:1 raw row
- crm/deal_stage_history.csv deal_040_01:2 raw row
- crm/deal_stage_history.csv deal_040_01:3 raw row
- +2 more
- Rookhaven Asset Management entity
- Rookhaven: Enterprise proposal, nothing signed AI record
- Rookhaven Asset Management - Security Questionnaire entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- document_store/files.csv doc_040_001 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management - Proposal v1 entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- document_store/files.csv doc_040_002 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management - Proposal entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- document_store/files.csv doc_040_003 raw row
- Rookhaven Asset Management entity
- Enterprise security questionnaire AI record
- Rookhaven Asset Management - Security Questionnaire entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- document_store/files.csv doc_040_001 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- Rookhaven Asset Management - Security Questionnaire entity
- Rookhaven proposal v1 (draft) AI record
- Rookhaven Asset Management - Proposal v1 entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- document_store/files.csv doc_040_002 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- Rookhaven Asset Management - Proposal v1 entity
- Rookhaven Enterprise proposal, 14 Sep 2026 AI record
- Rookhaven Asset Management - Proposal entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- document_store/files.csv doc_040_003 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- Rookhaven Asset Management - Proposal entity
- +1 more
- Rookhaven Asset Management - Security Questionnaire entity
- Enterprise discovery for client data view AI record
- Rookhaven Asset Management / B-Brain – Discovery entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- call_recorder/calls.csv call_040_001 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- Rookhaven Asset Management / B-Brain – Discovery entity
- Enterprise demo and security review path AI record
- Rookhaven Asset Management / B-Brain – Demo entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- call_recorder/calls.csv call_040_002 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- Rookhaven Asset Management / B-Brain – Demo entity
- Governance-led Enterprise demo AI record
- Rookhaven Asset Management / B-Brain – Demo entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- call_recorder/calls.csv call_040_003 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- Rookhaven Asset Management / B-Brain – Demo entity
- Enterprise proposal and COO sign-off route AI record
- Rookhaven Asset Management / B-Brain – Proposal entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- call_recorder/calls.csv call_040_004 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- Rookhaven Asset Management / B-Brain – Proposal entity
- +22 more
- Rookhaven Asset Management – New entity
- Rookhaven Asset Management prospect AI record
- Contacts page block
- Eleanor Whitlock entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- crm/contacts.csv per_4001:org_040 raw row
- Rookhaven Asset Management entity
- Julian Ferrers entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- crm/contacts.csv per_4002:org_040 raw row
- Rookhaven Asset Management entity
- Ade Ogunleye entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- crm/contacts.csv per_4003:org_040 raw row
- Rookhaven Asset Management entity
- Charlotte Ainsley entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- crm/contacts.csv per_4004:org_040 raw row
- Rookhaven Asset Management entity
- Henry Calloway entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- crm/contacts.csv per_4005:org_040 raw row
- Rookhaven Asset Management entity
- Neha Kapoor entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- crm/contacts.csv per_4006:org_040 raw row
- Rookhaven Asset Management entity
- Eleanor Whitlock entity
- Open deals page block
- Rookhaven Asset Management – New entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- crm/deal_line_items.csv deal_040_01:1 raw row
- crm/deal_line_items.csv deal_040_01:2 raw row
- crm/deal_stage_history.csv deal_040_01:1 raw row
- crm/deal_stage_history.csv deal_040_01:2 raw row
- crm/deal_stage_history.csv deal_040_01:3 raw row
- +2 more
- Rookhaven Asset Management entity
- Rookhaven Asset Management – New entity
- Documents page block
- Rookhaven Asset Management - Security Questionnaire entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- document_store/files.csv doc_040_001 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management - Proposal v1 entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- document_store/files.csv doc_040_002 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management - Proposal entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- document_store/files.csv doc_040_003 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management - Security Questionnaire entity
- hero page block
- Rookhaven Asset Management prospect AI record
- Rookhaven Asset Management – New entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- crm/deal_line_items.csv deal_040_01:1 raw row
- crm/deal_line_items.csv deal_040_01:2 raw row
- crm/deal_stage_history.csv deal_040_01:1 raw row
- crm/deal_stage_history.csv deal_040_01:2 raw row
- crm/deal_stage_history.csv deal_040_01:3 raw row
- +2 more
- Rookhaven Asset Management entity
- Rookhaven: Enterprise proposal, nothing signed AI record
- Rookhaven Asset Management - Security Questionnaire entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- document_store/files.csv doc_040_001 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management - Proposal v1 entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- document_store/files.csv doc_040_002 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management - Proposal entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- document_store/files.csv doc_040_003 raw row
- Rookhaven Asset Management entity
- Enterprise security questionnaire AI record
- Rookhaven Asset Management - Security Questionnaire entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- document_store/files.csv doc_040_001 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- Rookhaven Asset Management - Security Questionnaire entity
- Rookhaven proposal v1 (draft) AI record
- Rookhaven Asset Management - Proposal v1 entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- document_store/files.csv doc_040_002 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- Rookhaven Asset Management - Proposal v1 entity
- Rookhaven Enterprise proposal, 14 Sep 2026 AI record
- Rookhaven Asset Management - Proposal entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- document_store/files.csv doc_040_003 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- Rookhaven Asset Management - Proposal entity
- +1 more
- Rookhaven Asset Management - Security Questionnaire entity
- Enterprise discovery for client data view AI record
- Rookhaven Asset Management / B-Brain – Discovery entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- call_recorder/calls.csv call_040_001 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- Rookhaven Asset Management / B-Brain – Discovery entity
- Enterprise demo and security review path AI record
- Rookhaven Asset Management / B-Brain – Demo entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- call_recorder/calls.csv call_040_002 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- Rookhaven Asset Management / B-Brain – Demo entity
- Governance-led Enterprise demo AI record
- Rookhaven Asset Management / B-Brain – Demo entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- call_recorder/calls.csv call_040_003 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- Rookhaven Asset Management / B-Brain – Demo entity
- Enterprise proposal and COO sign-off route AI record
- Rookhaven Asset Management / B-Brain – Proposal entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- call_recorder/calls.csv call_040_004 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- Rookhaven Asset Management / B-Brain – Proposal entity
- +22 more
- Rookhaven Asset Management – New entity
- Rookhaven Asset Management – New entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- crm/deal_line_items.csv deal_040_01:1 raw row
- crm/deal_line_items.csv deal_040_01:2 raw row
- crm/deal_stage_history.csv deal_040_01:1 raw row
- +2 more
- Rookhaven Asset Management entity
- Rookhaven Asset Management prospect AI record
- Key facts page block
- Evidence trail page block
- The story (not yet analysed) page block
- Next step page block
- Open tickets (not yet analysed) page block
- Profile page block
- Sources page block
- Platform usage (not yet analysed) page block