AI facts
Current to 11 Oct 26Kestle Bay Hotels, a Truro hospitality group, has no contract with BB-Demo: no order form is executed and no invoices exist. The CRM deal for Starter, with an amount of £28,000 and ACV of £22,000, closed lost on 15 Nov 2024 with the reason timing. There are no usage records or tickets. Two unsigned proposals of 9 Oct 2024 and 14 Oct 2024 quote £22,000 a year. The last recorded interaction was the 31 Oct 2024 negotiation call.
AI opinion
Current to 11 Oct 26Lost, because the Starter deal closed lost on 15 Nov 2024 and no activity is recorded since. The champion Sam Hollis had accepted the year-one price, so a loss reason of timing leaves room for Tom Ashdown to test whether a fresh approach now fits.
Next step
Current to 11 Oct 26- What
- Tom Ashdown contacts Sam Hollis to confirm his role and to test whether a Starter deal now fits Kestle Bay Hotels' timing. re_engage
- Who
Tom Ashdown
- When
- this_week by 9 Oct 2026
- Why
- Tom Ashdown should contact Sam Hollis to confirm his role and reopen a Starter conversation. The deal closed lost on 15 Nov 2024 for timing, the champion had accepted the price, and nothing has been recorded since.
Profile
Updated 9 Oct 26- IndustryHospitalitySource: CRM company record
- Websitekestlebay.exampleSource: CRM company record
- CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
- HQ cityTruroSource: CRM company record
- Size600 employeesSource: CRM company record
- CRM ownerTom AshdownSource: CRM company record · Account Executive
- TypeProspectdiffersSource: contracts and invoices (signals) · CRM stage lost · The sources disagree
- StateLostSource: AI assessment · Written 11 Oct 2026
Key facts
Updated 9 Oct 26- Last contact31 Oct 2024Call: Kestle Bay Hotels / BB-Demo – Negotiation · 708 days before 9 Oct 2026
The story
Current to 11 Oct 26Lost: the Starter deal closed lost on 15 Nov 2024 for timing, with no executed order form, no invoices and no recorded contact since 31 Oct 2024. Tom Ashdown is to reopen the conversation with Sam Hollis.
Lost: Kestle Bay Hotels never signed. The CRM records the Starter deal as closed lost on 15 Nov 2024 for timing, and no order form was executed or invoice raised.
The unsigned proposal of 14 Oct 2024 quoted £22,000 a year. There are no usage records or tickets, and Tom Ashdown ran all four calls with Sam Hollis, Head of Operations and the CRM's champion.
Gary Underwood, Chief Executive, said the opening price was above budget, so price is likely to return in any new approach. With no contact since 31 Oct 2024, the contacts' current roles and interest are unknown.
Tom Ashdown is to contact Sam Hollis by 9 Oct 2026 to confirm his role and test whether a Starter deal now fits. By the same date, Owen Tallis agrees a price position for Gary's budget objection.
ARR journey
Platform usage
Documents
Updated 9 Oct 26- presales
Folders and documents as a list
- Proposals (2)
- Draft Starter tier proposal draft · proposal · 9 Oct 2024
- Starter tier proposal issued · proposal · 14 Oct 2024
Open deals
Open tickets
Activity
- 11 Mar 2026eventData leaders conference (BB-Demo stand)
- 31 Oct 2024callKestle Bay Hotels / BB-Demo – Negotiation
+1
- 14 Oct 2024documentKestle Bay Hotels - Proposal
- 14 Oct 2024callKestle Bay Hotels / BB-Demo – Proposal
- 9 Oct 2024eventData leaders conference (BB-Demo stand)
+2
- 9 Oct 2024documentKestle Bay Hotels - Proposal v1
- 30 Sep 2024callKestle Bay Hotels / BB-Demo – Demo
+1
- 28 Sep 2024email_threadData leaders conference, Amsterdam, October
- 16 Sep 2024callKestle Bay Hotels / BB-Demo – Discovery
- 27 Aug 2024dealKestle Bay Hotels – New
- 20 Jun 2024eventBB-Demo webinar
+7
Contacts
Evidence trail
Updated 9 Oct 26Kestle Bay Hotels' pages are written from 3 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 7 AI summaries of 8 raw things (calls, tickets, emails, news), 3 people (3 with an AI write-up) and 3 staff (0 with an AI write-up), shown on 3 pages.
The trail as a list (block, record, entity, raw row)
- Activity page block
- Kestle Bay Hotels / BB-Demo – Discovery entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- call_recorder/calls.csv call_036_001 raw row
- Kestle Bay Hotels entity
- Kestle Bay Hotels / BB-Demo – Demo entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- call_recorder/calls.csv call_036_002 raw row
- Kestle Bay Hotels entity
- Kestle Bay Hotels / BB-Demo – Proposal entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- call_recorder/calls.csv call_036_003 raw row
- Kestle Bay Hotels entity
- Kestle Bay Hotels / BB-Demo – Negotiation entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- call_recorder/calls.csv call_036_004 raw row
- Kestle Bay Hotels entity
- Kestle Bay Hotels – New entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- crm/deal_line_items.csv deal_036_01:1 raw row
- crm/deal_line_items.csv deal_036_01:2 raw row
- crm/deal_stage_history.csv deal_036_01:1 raw row
- crm/deal_stage_history.csv deal_036_01:2 raw row
- crm/deal_stage_history.csv deal_036_01:3 raw row
- +4 more
- Kestle Bay Hotels entity
- Kestle Bay Hotels - Proposal v1 entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- document_store/files.csv doc_036_001 raw row
- Kestle Bay Hotels entity
- +5 more
- Kestle Bay Hotels / BB-Demo – Discovery entity
- AI opinion page block
- Kestle Bay Hotels lost AI record
- Kestle Bay Hotels – New entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- crm/deal_line_items.csv deal_036_01:1 raw row
- crm/deal_line_items.csv deal_036_01:2 raw row
- crm/deal_stage_history.csv deal_036_01:1 raw row
- crm/deal_stage_history.csv deal_036_01:2 raw row
- crm/deal_stage_history.csv deal_036_01:3 raw row
- +4 more
- Kestle Bay Hotels entity
- Kestle Bay Hotels: two proposals, none executed AI record
- Kestle Bay Hotels - Proposal v1 entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- document_store/files.csv doc_036_001 raw row
- Kestle Bay Hotels entity
- Kestle Bay Hotels - Proposal entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- document_store/files.csv doc_036_002 raw row
- Kestle Bay Hotels entity
- Kestle Bay Hotels Starter proposal v1 AI record
- Kestle Bay Hotels - Proposal v1 entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- document_store/files.csv doc_036_001 raw row
- Kestle Bay Hotels entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- Kestle Bay Hotels - Proposal v1 entity
- Starter tier proposal, 14 Oct 2024 AI record
- Kestle Bay Hotels - Proposal entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- document_store/files.csv doc_036_002 raw row
- Kestle Bay Hotels entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- Kestle Bay Hotels - Proposal entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- Kestle Bay Hotels - Proposal v1 entity
- Discovery call for Kestle Bay Hotels AI record
- Kestle Bay Hotels / BB-Demo – Discovery entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- call_recorder/calls.csv call_036_001 raw row
- Kestle Bay Hotels entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- Kestle Bay Hotels / BB-Demo – Discovery entity
- Demo on HubSpot data, pricing awaited AI record
- Kestle Bay Hotels / BB-Demo – Demo entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- call_recorder/calls.csv call_036_002 raw row
- Kestle Bay Hotels entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- Kestle Bay Hotels / BB-Demo – Demo entity
- Starter proposal agreed verbally AI record
- Kestle Bay Hotels / BB-Demo – Proposal entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- call_recorder/calls.csv call_036_003 raw row
- Kestle Bay Hotels entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- Kestle Bay Hotels / BB-Demo – Proposal entity
- Starter pricing negotiation, five hotels AI record
- Kestle Bay Hotels / BB-Demo – Negotiation entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- call_recorder/calls.csv call_036_004 raw row
- Kestle Bay Hotels entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- Kestle Bay Hotels / BB-Demo – Negotiation entity
- +9 more
- Kestle Bay Hotels – New entity
- Kestle Bay Hotels lost AI record
- ARR journey (not yet analysed) page block
- facts.arr_monthly:org_036 facts table
- Kestle Bay Hotels – New entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- crm/deal_line_items.csv deal_036_01:1 raw row
- crm/deal_line_items.csv deal_036_01:2 raw row
- crm/deal_stage_history.csv deal_036_01:1 raw row
- crm/deal_stage_history.csv deal_036_01:2 raw row
- crm/deal_stage_history.csv deal_036_01:3 raw row
- +4 more
- Kestle Bay Hotels entity
- Kestle Bay Hotels – New entity
- facts.arr_monthly:org_036 facts table
- AI facts page block
- Kestle Bay Hotels lost AI record
- Kestle Bay Hotels – New entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- crm/deal_line_items.csv deal_036_01:1 raw row
- crm/deal_line_items.csv deal_036_01:2 raw row
- crm/deal_stage_history.csv deal_036_01:1 raw row
- crm/deal_stage_history.csv deal_036_01:2 raw row
- crm/deal_stage_history.csv deal_036_01:3 raw row
- +4 more
- Kestle Bay Hotels entity
- Kestle Bay Hotels: two proposals, none executed AI record
- Kestle Bay Hotels - Proposal v1 entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- document_store/files.csv doc_036_001 raw row
- Kestle Bay Hotels entity
- Kestle Bay Hotels - Proposal entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- document_store/files.csv doc_036_002 raw row
- Kestle Bay Hotels entity
- Kestle Bay Hotels Starter proposal v1 AI record
- Kestle Bay Hotels - Proposal v1 entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- document_store/files.csv doc_036_001 raw row
- Kestle Bay Hotels entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- Kestle Bay Hotels - Proposal v1 entity
- Starter tier proposal, 14 Oct 2024 AI record
- Kestle Bay Hotels - Proposal entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- document_store/files.csv doc_036_002 raw row
- Kestle Bay Hotels entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- Kestle Bay Hotels - Proposal entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- Kestle Bay Hotels - Proposal v1 entity
- Discovery call for Kestle Bay Hotels AI record
- Kestle Bay Hotels / BB-Demo – Discovery entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- call_recorder/calls.csv call_036_001 raw row
- Kestle Bay Hotels entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- Kestle Bay Hotels / BB-Demo – Discovery entity
- Demo on HubSpot data, pricing awaited AI record
- Kestle Bay Hotels / BB-Demo – Demo entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- call_recorder/calls.csv call_036_002 raw row
- Kestle Bay Hotels entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- Kestle Bay Hotels / BB-Demo – Demo entity
- Starter proposal agreed verbally AI record
- Kestle Bay Hotels / BB-Demo – Proposal entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- call_recorder/calls.csv call_036_003 raw row
- Kestle Bay Hotels entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- Kestle Bay Hotels / BB-Demo – Proposal entity
- Starter pricing negotiation, five hotels AI record
- Kestle Bay Hotels / BB-Demo – Negotiation entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- call_recorder/calls.csv call_036_004 raw row
- Kestle Bay Hotels entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- Kestle Bay Hotels / BB-Demo – Negotiation entity
- +9 more
- Kestle Bay Hotels – New entity
- Kestle Bay Hotels lost AI record
- Contacts page block
- Sam Hollis entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- crm/contacts.csv per_3601:org_036 raw row
- Kestle Bay Hotels entity
- Gary Underwood entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- crm/contacts.csv per_3602:org_036 raw row
- Kestle Bay Hotels entity
- Rob Gledhill entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- crm/contacts.csv per_3603:org_036 raw row
- Kestle Bay Hotels entity
- Sam Hollis entity
- Open deals (not yet analysed) page block
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- Kestle Bay Hotels entity
- Documents page block
- Kestle Bay Hotels - Proposal v1 entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- document_store/files.csv doc_036_001 raw row
- Kestle Bay Hotels entity
- Kestle Bay Hotels - Proposal entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- document_store/files.csv doc_036_002 raw row
- Kestle Bay Hotels entity
- Kestle Bay Hotels - Proposal v1 entity
- hero page block
- Kestle Bay Hotels lost AI record
- Kestle Bay Hotels – New entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- crm/deal_line_items.csv deal_036_01:1 raw row
- crm/deal_line_items.csv deal_036_01:2 raw row
- crm/deal_stage_history.csv deal_036_01:1 raw row
- crm/deal_stage_history.csv deal_036_01:2 raw row
- crm/deal_stage_history.csv deal_036_01:3 raw row
- +4 more
- Kestle Bay Hotels entity
- Kestle Bay Hotels: two proposals, none executed AI record
- Kestle Bay Hotels - Proposal v1 entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- document_store/files.csv doc_036_001 raw row
- Kestle Bay Hotels entity
- Kestle Bay Hotels - Proposal entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- document_store/files.csv doc_036_002 raw row
- Kestle Bay Hotels entity
- Kestle Bay Hotels Starter proposal v1 AI record
- Kestle Bay Hotels - Proposal v1 entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- document_store/files.csv doc_036_001 raw row
- Kestle Bay Hotels entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- Kestle Bay Hotels - Proposal v1 entity
- Starter tier proposal, 14 Oct 2024 AI record
- Kestle Bay Hotels - Proposal entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- document_store/files.csv doc_036_002 raw row
- Kestle Bay Hotels entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- Kestle Bay Hotels - Proposal entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- Kestle Bay Hotels - Proposal v1 entity
- Discovery call for Kestle Bay Hotels AI record
- Kestle Bay Hotels / BB-Demo – Discovery entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- call_recorder/calls.csv call_036_001 raw row
- Kestle Bay Hotels entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- Kestle Bay Hotels / BB-Demo – Discovery entity
- Demo on HubSpot data, pricing awaited AI record
- Kestle Bay Hotels / BB-Demo – Demo entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- call_recorder/calls.csv call_036_002 raw row
- Kestle Bay Hotels entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- Kestle Bay Hotels / BB-Demo – Demo entity
- Starter proposal agreed verbally AI record
- Kestle Bay Hotels / BB-Demo – Proposal entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- call_recorder/calls.csv call_036_003 raw row
- Kestle Bay Hotels entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- Kestle Bay Hotels / BB-Demo – Proposal entity
- Starter pricing negotiation, five hotels AI record
- Kestle Bay Hotels / BB-Demo – Negotiation entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- call_recorder/calls.csv call_036_004 raw row
- Kestle Bay Hotels entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- Kestle Bay Hotels / BB-Demo – Negotiation entity
- +9 more
- Kestle Bay Hotels – New entity
- facts.reconciliation_t0:org_036 facts table
- Kestle Bay Hotels – New entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- crm/deal_line_items.csv deal_036_01:1 raw row
- crm/deal_line_items.csv deal_036_01:2 raw row
- crm/deal_stage_history.csv deal_036_01:1 raw row
- crm/deal_stage_history.csv deal_036_01:2 raw row
- crm/deal_stage_history.csv deal_036_01:3 raw row
- +4 more
- Kestle Bay Hotels entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- Kestle Bay Hotels – New entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- Signals: Kestle Bay Hotels signals (no model)
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- Kestle Bay Hotels entity
- Kestle Bay Hotels lost AI record
- Key facts page block
- Kestle Bay Hotels / BB-Demo – Negotiation entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- call_recorder/calls.csv call_036_004 raw row
- Kestle Bay Hotels entity
- facts.reconciliation_t0:org_036 facts table
- Kestle Bay Hotels – New entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- crm/deal_line_items.csv deal_036_01:1 raw row
- crm/deal_line_items.csv deal_036_01:2 raw row
- crm/deal_stage_history.csv deal_036_01:1 raw row
- crm/deal_stage_history.csv deal_036_01:2 raw row
- crm/deal_stage_history.csv deal_036_01:3 raw row
- +4 more
- Kestle Bay Hotels entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- Kestle Bay Hotels – New entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- Signals: Kestle Bay Hotels signals (no model)
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- Kestle Bay Hotels entity
- Kestle Bay Hotels / BB-Demo – Negotiation entity
- Evidence trail page block
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- Kestle Bay Hotels entity
- The story page block
- Customer: Kestle Bay Hotels AI record
- Kestle Bay Hotels lost AI record
- Kestle Bay Hotels – New entity
- Kestle Bay Hotels entity
- crm/companies.csv org_036 raw row
- crm/deal_line_items.csv deal_036_01:1 raw row
- crm/deal_line_items.csv deal_036_01:2 raw row
- crm/deal_stage_history.csv deal_036_01:1 raw row
- crm/deal_stage_history.csv deal_036_01:2 raw row
- crm/deal_stage_history.csv deal_036_01:3 raw row
- +4 more
- Kestle Bay Hotels entity
- Kestle Bay Hotels: two proposals, none executed AI record
- Kestle Bay Hotels - Proposal v1 entity
- Kestle Bay Hotels entity
- Kestle Bay Hotels entity
- Kestle Bay Hotels - Proposal v1 entity
- +9 more
- Kestle Bay Hotels – New entity
- +6 more
- Kestle Bay Hotels lost AI record
- Customer: Kestle Bay Hotels AI record
- Next step page block
- Open tickets (not yet analysed) page block
- Profile page block
- Sources page block
- Platform usage (not yet analysed) page block