Brakkevoort and BB-Demo: notes after discovery
Email thread Brakkevoort Logistics: documents · sales
After discovery, Tom Ashdown pencilled in £56,000 for a Growth proposal. CFO Marloes Hendriks accepted nothing yet: she wants implementation split from subscription and quarterly billing in advance in the order form.
What was said
What this says
Current to 11 Oct 26After discovery, Tom Ashdown pencilled in £56,000 for a Growth proposal. CFO Marloes Hendriks accepted nothing yet: she wants implementation split from subscription and quarterly billing in advance in the order form.
Ask: on 20 Jan 2025 Marloes asked for the proposal to separate the one-off implementation from the subscription, and for quarterly billing in advance to sit in the order form itself.
Customer view: cautious and contract-led. She stated that nothing is final until she has written terms.
Next: Tom agreed both points and aims to send the proposal well ahead of 21 Mar 2025, the pencilled decision date. He still owes Pieter a demo time.
The thread
Updated 9 Oct 26Messages
Tom Ashdown 17 Jan 2025 13:03Hello Pieter, hello Marloes, Thanks for your time on the discovery call. Good to hear how your account managers currently piece together shipper accounts, exception tickets and calls by hand. As I understood it, you would like one place where an account manager can see all three before a shipper picks up the phone. Pieter, please correct me if I have that wrong. The Growth tier looks like the natural fit for several teams, and I will put a proposal together next. The total deal value we have pencilled in is £56,000, which includes the one-off implementation, and I will confirm the breakdown in writing so nothing is left to memory. Marloes, you mentioned how you prefer to be invoiced. I will make sure the proposal reflects that clearly. Leave that with me, and let's get a demo on your own data in the diary soon. Best, Tom Tom Ashdown, Account Executive, BB-Demo
Marloes Hendriks 20 Jan 2025 17:18Dear Tom, Thank you for your summary. Two points from my side. First, the figure of £56,000 is noted. Please state in the proposal which part is the one-off implementation and which part is the subscription. I do not pay an amount I have not checked against a contract. Second, billing should be quarterly in advance, as we agreed in principle. Please put this in the order form and not only in the covering email. I have not agreed anything beyond this, and nothing is final until I have the written terms. Met vriendelijke groet, Marloes Hendriks- Tom Ashdown 23 Jan 2025 15:01Hello Marloes, hello Pieter, Thanks, Marloes, that is clear and entirely fair. The proposal will split the one-off implementation from the subscription, and quarterly billing in advance will sit in the order form itself. I am aiming to have the proposal with you well ahead of 21 Mar 2025, which is the date we have pencilled in for a decision. Pieter, I will be in touch separately about a time for the demo. Best, Tom