Penmaen Software - Master Services Agreement (signed)
Documentexecuted Penmaen Software · contract · executed · 11 Jul 2024
Executed Master Services Agreement signed 11 Jul 2024 for the Growth tier. Availability 99.5%, P1 first response 1 hour within business hours, subscription £40k a year after a 10% first-term discount. The term ended 24 Jul 2025 and renewal is by written agreement.
What it says
What this says
As at Fri 9 Oct 2026Executed Master Services Agreement signed 11 Jul 2024 for the Growth tier. Availability 99.5%, P1 first response 1 hour within business hours, subscription £40k a year after a 10% first-term discount. The term ended 24 Jul 2025 and renewal is by written agreement.
What it is: the executed MSA between BG-Demo and Penmaen Software, signed 11 Jul 2024 by Tom Ashdown for BG-Demo. It states that it "supersedes every earlier draft held in the same folder, including the draft prepared on 25 Jun 2024."
Commits: Growth subscription at £44k list, £40k net after 10%, billed annually in advance on 30-day terms. Implementation is £12k one-off, and total contract value is £52k, which the text says "is not an annual price."
Unusual: the service credit is 10% of one month's fee per month with an availability breach, and the text excludes data freshness credits. The 10% discount applies to the first term only.
Not settled: the term ran from 25 Jul 2024 to 24 Jul 2025, and renewal is by written agreement. This document does not show whether or how it was renewed, and the customer signatory is not named.
As found in this document
As at Fri 9 Oct 2026- Date end24 Jul 2025Source: the AI read of this record
- Date signed11 Jul 2024Source: the AI read of this record
- Date start25 Jul 2024Source: the AI read of this record
- Price£39,600Source: the AI read of this record
- Availability99.5%Source: the AI read of this record
- P1 first response1 hour, within business hoursSource: the AI read of this record
- Nightly refreshComplete by the standard morning time on business days, as for every tierSource: the AI read of this record
- Service credit10% of one month's fee for each month with an availability breachSource: the AI read of this record
- Credit basisAvailability onlySource: the AI read of this record
- Subscription£39,600 annual recurring, after 10% discount on £44,000Source: the AI read of this record
- Implementation fee£12,000 one-off, eight weeks, up to eight connectorsSource: the AI read of this record
- Billing frequencyannual, in advanceSource: the AI read of this record
- Payment terms30 days from the date of invoiceSource: the AI read of this record
The document
Body
Penmaen Software - Master Services Agreement (signed)
Status: Executed. Signed on 11 Jul 2024. This executed copy supersedes every earlier draft held in the same folder, including the draft prepared on 25 Jun 2024.
Parties
| Party | Details |
|---|---|
| Supplier | BG-Demo, London |
| Customer | Penmaen Software, Cardiff |
| BG-Demo account owner | Tom Ashdown |
| BG-Demo customer success manager | Marcus Bell |
Background
Penmaen Software supplies booking and membership software to gyms and leisure centres. BG-Demo provides B-Glass on the Growth tier so that the customer's customer success team can read tickets, renewals and usage for each leisure operator in one place. The brain is built and run inside Penmaen Software's own Snowflake account.
Services and order lines
| SKU | Line | Qty | Unit price | Discount | Net | Recurring |
|---|---|---|---|---|---|---|
| SUB-GROWTH | B-Glass – Growth | 1 | £44k | 10% | £40k | Yes, annual |
| IMP-GROWTH | Implementation – Growth (eight weeks, up to eight connectors) | 1 | £12k | 0% | £12k | No, one-off |
The discount applies to the first term only and ends at renewal.
Commercial summary
Read the whole document (3,236 characters)
| Item | Amount |
|---|---|
| Annual recurring subscription | £40k |
| One-off implementation fee | £12k |
| Total contract value | £52k |
The total contract value is the subscription for the first term plus the one-off implementation fee. It is not an annual price.
Term
- Start date: 25 Jul 2024
- End date: 24 Jul 2025
- Renewal is by written agreement. BG-Demo's customer success manager will open the renewal conversation ahead of the end date.
Billing and payment
- Billing frequency: annual, in advance.
- Payment terms: 30 days from the date of invoice.
- All amounts are in pounds sterling and exclude VAT.
- The implementation fee is invoiced separately from the subscription.
Service levels
| Measure | Commitment |
|---|---|
| Availability | 99.5% |
| P1 first response | 1 hour, within business hours |
| Nightly refresh | Complete by the standard morning time on business days, as for every tier |
| Service credit | 10% of one month's fee for each month with an availability breach |
| Credit basis | Availability only |
A brain that is available but answering on stale data is not an availability breach under this agreement. Data freshness credits are not part of the Growth tier.
Implementation
BG-Demo will connect the customer's systems to the brain over the implementation period of eight weeks, up to the connector allowance of the Growth tier.
Data protection and confidentiality
The customer's data stays inside its own Snowflake account. BG-Demo processes it only to provide the services. Each party keeps the other's confidential information confidential for the term and afterwards.
Order of precedence
This executed agreement decides the contracted price and terms. Where an invoice, a CRM record or an earlier draft differs from it, this agreement prevails.
Signature block
| BG-Demo | Penmaen Software | |
|---|---|---|
| Signed | Tom Ashdown | Authorised signatory |
| Title | Account Executive | Authorised signatory of the customer |
| Date | 11 Jul 2024 | 11 Jul 2024 |
Unusual terms
As at Fri 9 Oct 2026- 10% first-term discount ending at renewal
- Renewal by written agreement, not automatic
- Freshness credits excluded