Penmaen Software - Proposal
Documentfinal Penmaen Software · proposal · final · 10 Jun 2024
Proposal dated 10 Jun 2024 from Tom Ashdown for the Growth tier. Growth subscription £40k annual in advance; total first-year deal amount £52k including implementation. It is a proposal, not executed paper.
What it says
What this says
As at Fri 9 Oct 2026Proposal dated 10 Jun 2024 from Tom Ashdown for the Growth tier. Growth subscription £40k annual in advance; total first-year deal amount £52k including implementation. It is a proposal, not executed paper.
What it is: a sales proposal for B-Glass on the Growth tier, built inside Penmaen Software's own Snowflake account. It covers connectors to the helpdesk, CRM, finance system and product usage data, plus the dashboards builder and quarterly business reviews led by Marcus Bell.
Commits: nothing binding. Pricing is £40k for the annual subscription, "invoiced annually in advance, with quarterly billing available on request". The £52k is "the total value of the first year and includes the one-off implementation fee".
Unusual: the implementation fee is not itemised, only "Included in the deal amount below". Service levels are described only as the standard Growth levels, with no figures stated.
Not settled: the proposal does not show whether an order form was signed, the start date, or the connector delivery dates. The stored status is final, but the text is a proposal and the executed order form would decide contracted terms.
As found in this document
As at Fri 9 Oct 2026- Price£39,600Source: the AI read of this record
- Growth subscription price£39,600Source: the AI read of this record
- Total deal amount (first year, including implementation)£51,600Source: the AI read of this record
- Billinginvoiced annually in advance, with quarterly billing available on requestSource: the AI read of this record
- Service levelsstandard Growth service levels for availability and support response; nightly refresh applies as it does on every tierSource: the AI read of this record
The document
Body
Penmaen Software - Proposal
Prepared for Penmaen Software by Tom Ashdown, Account Executive, BG-Demo
Date: 10 Jun 2024
Context
Penmaen Software, based in Cardiff, supplies booking and membership software to gyms and leisure centres. Its customer success team wants to read tickets, renewals and product usage for each leisure operator in one place, rather than piecing the picture together from separate systems.
BG-Demo proposes B-Glass: one AI-queryable layer over those sources, built and run inside Penmaen Software's own Snowflake account.
Scope
The Growth tier, designed for several teams working from shared data.
- Connectors to the helpdesk, the CRM, the finance system and product usage data.
- A view per leisure operator covering tickets, renewals and usage.
- Pages, chat and search across every connected source.
- The dashboards builder, so customer success can build and maintain its own operator views.
- Quarterly business reviews led by Marcus Bell, the BG-Demo customer success manager.
- A fixed-fee implementation, delivered by BG-Demo, to bring the sources live.
Pricing
Read the whole document (2,509 characters)
| Item | Amount |
|---|---|
| Growth subscription, annual, in advance | £40k |
| One-off fixed-fee implementation | Included in the deal amount below |
| Total deal amount (first year, including implementation) | £52k |
The deal amount is the total value of the first year and includes the one-off implementation fee. The annual subscription price is £40k. The subscription is invoiced annually in advance, with quarterly billing available on request.
How we will work together
- Discovery with the customer success lead to confirm the operator questions that matter most.
- Connector set-up, starting with the sources that answer those questions.
- A demo on Penmaen Software's own data.
- Handover to customer success, with Marcus Bell as the ongoing contact.
Service commitments
The Growth tier carries the standard Growth service levels for availability and support response, and the nightly refresh applies as it does on every tier. Any change to these would be written into the order form.
Next steps
- Penmaen Software reviews this proposal and raises any questions with Tom Ashdown.
- BG-Demo and Penmaen Software agree the start date and the first set of sources to connect.
- BG-Demo issues the order form under the MSA for signature.
- Marcus Bell introduces the onboarding plan once the order form is signed.
Tom Ashdown Account Executive, BG-Demo
Unusual terms
As at Fri 9 Oct 2026- Implementation fee not itemised, included in deal amount