Stainmore Haulage / BG-Demo – Proposal
Callcompleted
Stainmore Haulage · 12 Oct 2023 09:15
Tom Ashdown walked Ronald Hetherington and Shirley Bowman through the Starter proposal on 12 Oct 2023. Ronald agreed to proceed and gave his email for the order form; the call shows no signature yet.
What was said
What this says
As at Fri 9 Oct 2026Tom Ashdown walked Ronald Hetherington and Shirley Bowman through the Starter proposal on 12 Oct 2023. Ronald agreed to proceed and gave his email for the order form; the call shows no signature yet.
What happened: Tom presented the Starter proposal at £20k a year invoiced up front, plus a £6,000 implementation fee. Ronald confirmed that makes £26k for the first year and Tom agreed.
Customer view: Shirley said she was persuaded but that Ronald makes the call. Ronald then agreed to go ahead and asked what he needed to do.
Commercial: Ronald asked about extra users and connectors and what happens if they dislike it. Tom said add-ons are priced separately and the term is one year, which is the customer's commitment.
Watch: Tom described dashboards and quarterly check-ins, which go beyond the Starter tier as sold. The executed order form decides what the customer is entitled to.
Themes
As at Fri 9 Oct 2026Who was there
BG-Demo
Them
Follow-up
Next steps
As at Fri 9 Oct 2026- Tom Ashdown to send the order form to Ronald Hetherington by end of week and ring him on the Friday.
- Start the four-week Starter implementation once the order form is signed.
Risks
As at Fri 9 Oct 2026- Tom described dashboards and quarterly check-ins, which the Starter tier does not carry as sold, so the order form must match what was promised.
- Roadway will arrive as a regular CSV refresh rather than a live connector, so expectations of freshness need managing.
Opportunities
As at Fri 9 Oct 2026- Ronald asked about more users or connectors, which are priced add-ons if the team outgrows 15 users or four connectors.
Transcript
Tom AshdownRonald, Shirley, good to have you both. I wanted to walk through the proposal we put together after the demo.
Ronald HetheringtonYeah, Shirley showed me the demo notes. Looked interesting. What are we talking cost-wise?- Tom AshdownRight, so we'd be looking at the Starter plan. That's £19,500 a year, we invoice it up front, plus a one-off implementation fee of £6,000.
- Ronald HetheringtonOkay. So £25,500 all in for the first year?
- Tom AshdownThat's it. Then it renews at £19,500 each year after.
Shirley BowmanAnd that's everything? Users, connectors, all of that?- Tom AshdownYep. Fifteen users, four connectors, all the core features. Chat, search, dashboards. And quarterly check-ins to make sure you're getting value.
- Ronald HetheringtonWhat if we need more users? Or more of those connector things?
- Tom AshdownWe can add them. Additional users or connectors are add-ons we price separately. But fifteen users gives you headroom for most teams. Four connectors covers your main sources.
- Shirley BowmanAnd the four weeks to get it live, from when we sign?
- Tom AshdownExactly. We kick off the implementation, get your systems connected, and you'll have a working brain within four weeks.
- Ronald HetheringtonAnd support, what are we getting?
- Tom AshdownStandard support is built in. Any issues with the platform, bugs, data freshness, we're there. And quarterly we do a formal check-in on what you're using and whether you're getting value.
- Shirley BowmanAnd Roadway, did you get anywhere with that?
- Tom AshdownI did, yeah. Roadway exports to CSV, so we can pull that in. Not a live connector, but a regular refresh, which is actually better for dispatcher data anyway.
- Ronald HetheringtonRight. So this is real. What does the contract look like?
- Tom AshdownAn order form, pretty straightforward. Specifies the plan, the price, the start date. You sign, I sign, and we kick off. Term's one year, renews after.
- Ronald HetheringtonAnd if we hate it?
- Tom AshdownFair question. We've had no one churn in the first year, but the contract's one year, so that's your commitment.
- Shirley BowmanI think it makes sense for us. Obviously Ron's the call to make, but I'm persuaded.
- Ronald HetheringtonYeah, I think it's fair. Let's do it. What do I need to do?
- Tom AshdownJust give me your email address and I'll send over the order form this week. You sign it, I'll sign it, and we're off.
- Ronald Hetheringtonronald.hetherington@stainmore.example
- Tom AshdownGot it. I'll send you the order form by end of week and give you a ring Friday to make sure you've got any questions. Sound good?
- Ronald HetheringtonPerfect. Cheers, Tom.
- Tom AshdownCheers, both. Speak soon.