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Tom Ashdown

Stenhouse Physiotherapy Group / BB-Demo – Discovery

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Stenhouse Physiotherapy Group: documents logo Stenhouse Physiotherapy Group: documents · 2024-02-23 11:30

Rhona Aitken and Bruce Lamont described separate CRM, scheduling, EHR and call systems. Tom Ashdown positioned Growth and agreed a demo on their data and a proposal. No price was given.

What was said

What this says

Current to 11 Oct 26

Rhona Aitken and Bruce Lamont described separate CRM, scheduling, EHR and call systems. Tom Ashdown positioned Growth and agreed a demo on their data and a proposal. No price was given.

What happened: On the 23 Feb 2024 discovery call, Rhona set out the pain: a view of a patient across systems is a nightmare. Bruce asked about systems, implementation time, cost and commitment.

Commercial: Tom positioned Growth, eight weeks to implement and up to forty users, with a twelve-month term and a thirty-day notice clause at renewal. He gave no figures and promised a proposal.

Customer view: Both were engaged but noncommittal. Bruce asked about cost twice in different forms and will want a clear price.

Watch: Patient records sit in an EHR, so security and data handling are likely to come up. The call does not show this.

AI · claude-sonnet-5-5 · 11 Oct 2026

Themes

Current to 9 Oct 26
Theme
Discovery, multi-system pain
Importance
neutral
Sentiment
positive
Voice
decision-maker

Who was there

BB-Demo

Them

Follow-up

Next steps

Current to 9 Oct 26
  • Rhona Aitken to find a demo time with Bruce Lamont.
  • Tom Ashdown to send background material and then a Growth proposal with confirmed figures.

Risks

Current to 9 Oct 26
  • No price was quoted, and Bruce Lamont asked about cost and upfront commitment.
  • Patient records in an EHR may bring security or data handling questions.

Opportunities

Current to 9 Oct 26
  • Growth fits several clinics and up to forty users across CRM, scheduling, EHR and calls.
  • A demo on their own data can show the cross-system patient view.

Transcript

  1. Tom Ashdown
    Tom Ashdown None
    Hi Rhona, Bruce, thanks for the time. How are you both?
  2. Rhona Aitken
    Rhona Aitken None
    Good, thanks. Good to meet you.
  3. Bruce Lamont
    Bruce Lamont None
    Same. What's the pitch?
  4. Tom Ashdown
    Tom Ashdown None
    BB-Demo is a London data company. We've built the company brain: an AI-queryable layer that sits on top of your systems, CRM, calls, emails, tickets. Lives inside your own Snowflake account, you own and control it all.
  5. Rhona Aitken
    Rhona Aitken None
    And what's the value for us?
  6. Tom Ashdown
    Tom Ashdown None
    You stop logging into multiple systems and stitching data together manually. You ask the brain a question, plain English, and get the answer in seconds. Saves teams hours every week.
  7. Bruce Lamont
    Bruce Lamont None
    What systems are we talking?
  8. Tom Ashdown
    Tom Ashdown None
    What've you got?
  9. Rhona Aitken
    Rhona Aitken None
    We're a physio group, multiple clinics. We've got a CRM, scheduling system, patient records in our EHR, and calls for patient follow-ups. They're all separate. Getting a view of a patient across systems is a nightmare.
  10. Tom Ashdown
    Tom Ashdown None
    That's the pain. The brain solves it. We'd connect those systems, and you'd ask: show me all patients with follow-up calls and no recent appointments, answer instant across all systems.
  11. Bruce Lamont
    Bruce Lamont None
    How long does implementation take?
  12. Tom Ashdown
    Tom Ashdown None
    For Growth, which looks like the right tier for you, eight weeks. More complex than Starter because you've got more systems and more users.
  13. Rhona Aitken
    Rhona Aitken None
    How many users?
  14. Tom Ashdown
    Tom Ashdown None
    Growth is up to forty users. Given you've got multiple clinics, you could probably use that.
  15. Bruce Lamont
    Bruce Lamont None
    And cost?
  16. Tom Ashdown
    Tom Ashdown None
    Let me get you a proper proposal, but Growth is more than Starter, implementation and annual subscription. I'll confirm exact numbers.
  17. Rhona Aitken
    Rhona Aitken None
    How much upfront commitment?
  18. Tom Ashdown
    Tom Ashdown None
    Twelve-month contract, annual subscription paid upfront. Thirty-day notice clause at renewal if you want to exit or change tiers.
  19. Bruce Lamont
    Bruce Lamont None
    Okay. What's next?
  20. Tom Ashdown
    Tom Ashdown None
    Let's schedule a demo on your actual data. I'll bring our CTO. Then we'll put together a proposal.
  21. Rhona Aitken
    Rhona Aitken None
    Sounds good. I'll find a time with Bruce.
  22. Tom Ashdown
    Tom Ashdown None
    Perfect. I'll send over some background material. Cheers, both.
  23. Bruce Lamont
    Bruce Lamont None
    Thanks.

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