Tom Ashdown

Fosdyke Packaging / BB-Demo – Proposal

Callcompleted

Fosdyke Packaging: documents logo Fosdyke Packaging: documents · 2025-09-30 14:15

Tom Ashdown walked Sam Entwistle and Beth Varley through a Starter proposal: twenty-eight thousand pounds all-in for year one, then £19,500 a year. They said they would review it and come back; no commitment was given.

What was said

What this says

Current to 11 Oct 26

Tom Ashdown walked Sam Entwistle and Beth Varley through a Starter proposal: twenty-eight thousand pounds all-in for year one, then £19,500 a year. They said they would review it and come back; no commitment was given.

What happened: Tom set out Starter at twenty-eight thousand pounds all-in for year one, then £19,500 a year, with 15 users, 4 connectors and a four-week implementation.

Customer view: Beth Varley, the Finance Director, checked what year one included and asked about adding users. She closed with "Looks good", but Sam Entwistle only said they would have a look and get back.

Commercial: Extra users are a separate add-on, priced per additional ten users, to be discussed at renewal or when needed. Tom suggested about two weeks to review.

Watch: Nothing was signed and no order form was issued on this call, so this stays an open proposal.

AI · claude-sonnet-5-5 · 11 Oct 2026

Themes

Current to 9 Oct 26
Theme
Starter proposal review
Importance
neutral
Sentiment
positive
Voice
decision-maker

Who was there

BB-Demo

Them

Follow-up

Next steps

Current to 9 Oct 26
  • Tom Ashdown to follow up on the proposal once the customer's review of about two weeks is up.
  • Sam Entwistle and Beth Varley to review the proposal and send questions or changes.

Risks

Current to 9 Oct 26
  • The customer only agreed to review the proposal, so there is no signature date or commitment.
  • The connector scope depends on a helpdesk system the customer may not have.

Opportunities

Current to 9 Oct 26
  • Additional ten-user packs are available as an add-on once the 15 included users are used.
  • A signed Starter order form would start the four-week implementation.

Transcript

  1. Tom Ashdown
    Tom Ashdown None
    Sam, Beth, thanks for the time. I've got the proposal ready to walk through with you.
  2. Beth Varley
    Beth Varley None
    Good. Sam thinks this could be useful, so let's talk through it.
  3. Tom Ashdown
    Tom Ashdown None
    Right. Starter is twenty-eight thousand pounds all-in for year one. That's the implementation, setup, training, everything. After that, nineteen thousand five hundred a year.
  4. Beth Varley
    Beth Varley None
    So that's all-in for year one, including your setup fee?
  5. Tom Ashdown
    Tom Ashdown None
    Yes. Year one is the all-in. Then it's the annual subscription from year two onwards.
  6. Sam Entwistle
    Sam Entwistle None
    And we've got how many users and connectors included?
  7. Tom Ashdown
    Tom Ashdown None
    Fifteen users and four connectors. Salesforce, calls, emails, and a helpdesk if you've got one.
  8. Beth Varley
    Beth Varley None
    What happens if we want to add more users?
  9. Tom Ashdown
    Tom Ashdown None
    That's an add-on. Every additional ten users is a separate fee, and we'd discuss that at renewal or whenever you need it.
  10. Sam Entwistle
    Sam Entwistle None
    And the implementation timeline?
  11. Tom Ashdown
    Tom Ashdown None
    Four weeks from signature. Week one is kickoff, weeks two and three we connect your systems and start indexing, week four you go live.
  12. Beth Varley
    Beth Varley None
    And the contract?
  13. Tom Ashdown
    Tom Ashdown None
    Standard MSA with an order form. The order form lays out the scope: which systems we're connecting, who the main contacts are, your go-live date. It's straightforward.
  14. Beth Varley
    Beth Varley None
    When would we go live?
  15. Tom Ashdown
    Tom Ashdown None
    Four weeks from when you sign. So if you signed today, you'd be live end of October.
  16. Sam Entwistle
    Sam Entwistle None
    What about data ownership?
  17. Tom Ashdown
    Tom Ashdown None
    The brain runs inside your Snowflake. You own the data, you control access, we never see it. Once we've gone live, you own the whole thing.
  18. Beth Varley
    Beth Varley None
    And if we decide to stop?
  19. Tom Ashdown
    Tom Ashdown None
    Data stays with you in Snowflake. There's no lock-in. You just stop using the brain.
  20. Sam Entwistle
    Sam Entwistle None
    Okay. What do you need from us?
  21. Tom Ashdown
    Tom Ashdown None
    Sign the MSA and order form. We'll handle everything else: setup, configuration, training. Your main job is to give us access to your systems and a point of contact who can answer questions quickly.
  22. Beth Varley
    Beth Varley None
    How long do we have to review?
  23. Tom Ashdown
    Tom Ashdown None
    No rush, but we'd like to move. I'd say two weeks to review and get back with any questions or changes.
  24. Sam Entwistle
    Sam Entwistle None
    We'll have a look and get back to you.
  25. Tom Ashdown
    Tom Ashdown None
    Perfect. Once I've got your sign-off, we'll do a kickoff and get started. Any other questions?
  26. Beth Varley
    Beth Varley None
    Not from me. Looks good.
  27. Tom Ashdown
    Tom Ashdown None
    Cheers, both. Speak soon.

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