Fosdyke Packaging

Lost£0

AI facts

Current to 11 Oct 26

Fosdyke Packaging, a Leicester manufacturer, has no contract with B-Brain: the CRM stage is lost and ARR is £0. Two Starter proposals of 24 Sep 2025 and 29 Sep 2025 offered £6,000 implementation and a £22,000 first-year subscription, £28,000 in total, and neither was executed. The Starter deal closed lost on 31 Oct 2025 with the reason competitor. There are no invoices, tickets or usage records. A senior leadership appointment at Fosdyke was reported effective 19 Jun 2026.

Read from 4 calls · 8 email threads · 1 news items · 1 deals · 3 people · 2 documents, newest 19 Jun 26

AImade from

AI opinion

Current to 11 Oct 26

Lost, because the Starter deal closed lost to a competitor on 31 Oct 2025, after Sam Entwistle said on 16 Oct 2025 that Fosdyke was happy with the terms. No contact is recorded since 27 Oct 2025. The leadership appointment gives Tom Ashdown a reason to try again.

Signals Fosdyke Packaging – New Document roll-up Sales thread, 4 messages Fosdyke Packaging / B-Brain – Negotiation Fosdyke Packaging / B-Brain – Proposal Leadership news, Fosdyke Packaging

AI · claude-opus-5-5 · 11 Oct 2026

AImade from

Next step

Current to 11 Oct 26

What: Tom Ashdown writes to Sam Entwistle to reopen the Starter conversation, citing the senior appointment effective 19 Jun 2026 and asking how the competitor is serving Fosdyke. re_engage
Who: Tom Ashdown
When: this_week by 9 Oct 2026
Why: Tom Ashdown should write to Sam Entwistle to reopen talks, citing the senior appointment effective 19 Jun 2026. Fosdyke went to a competitor on 31 Oct 2025 after saying it was happy with the terms, and nobody has contacted it since 27 Oct 2025.

AI · claude-opus-5-5 · 11 Oct 2026

AImade from

Profile

Updated 9 Oct 26

IndustryManufacturing
Websitefosdyke.example
CountryUnited Kingdom
HQ cityLeicester
Size420 employees
CRM ownerTom Ashdown
TypeProspectdiffers
StateLost

CRMmade from

Key facts

Updated 9 Oct 26

Last contact27 Oct 2025

Computedmade from

The story

Not yet analysedThe narrative record narrative:org_072 has not been written yet.

AImade from

ARR journey

Not yet analysedNo ARR history: no order forms or invoices for this organisation.

Accountingmade from

Platform usage

Not yet analysedNo platform usage: this organisation has no tenant in product analytics.

Usagemade from

Documents

Updated 9 Oct 26

2 documents in 1 folders. All documents

presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list

Proposals (2)
- Draft Starter tier proposal draft · proposal · 24 Sep 2025
- Starter implementation and subscription proposal issued · proposal · 29 Sep 2025

Documentsmade from

Open deals

Not yet analysedNo open deals.

CRMmade from

Open tickets

Not yet analysedNo open tickets.

Helpdeskmade from

Activity

19 Jun 2026newsLeadership news, Fosdyke Packaging
20 Nov 2025eventB-Brain webinar Alice Brewer, Harriet Gale, Mark Ellwood, Emma Haworth, Nathan Booth, Wayne Entwistle, Marloes Hendriks, Gráinne Lynch, Ida Mortensen, Brodie Kennedy, Luke Kershaw, Fiona Ibbotson, Fiona Fairclough+10
27 Oct 2025email_threadEvent thread, 1 messages Alice Brewer, Fiona Fairclough
16 Oct 2025email_threadSales thread, 4 messages Tom Ashdown, Owen Tallis, Beth Varley, Sam Entwistle+1
16 Oct 2025eventB-Brain webinar Alice Brewer, Claire Haddon, Toby Underwood, Leanne Moss, Hugh Fenton, Liz Waddington, Bas Vermeulen, Ida Mortensen, Anders Thomsen, Luke Kershaw, Sara Forsberg, Sam Entwistle+9
15 Oct 2025callFosdyke Packaging / B-Brain – Negotiation Tom Ashdown, Owen Tallis, Beth Varley, Sam Entwistle+1
8 Oct 2025email_threadSales thread, 3 messages Tom Ashdown, Beth Varley
8 Oct 2025eventData leaders conference (B-Brain stand) Alice Brewer, Kofi Mensah, Mark Siddall, Sofie Bech, Nicole Hayes, Sam Entwistle+3
30 Sep 2025email_threadEvent thread, 1 messages Alice Brewer, Sam Entwistle
30 Sep 2025callFosdyke Packaging / B-Brain – Proposal Tom Ashdown, Sam Entwistle, Beth Varley
29 Sep 2025documentFosdyke Packaging - Proposal Tom Ashdown
24 Sep 2025email_threadSales thread, 2 messages Tom Ashdown, Sam Entwistle
24 Sep 2025documentFosdyke Packaging - Proposal v1 Tom Ashdown
21 Sep 2025email_threadEvent thread, 1 messages Alice Brewer, Sam Entwistle
18 Sep 2025eventB-Brain webinar Alice Brewer, Hugh Firth, Helen Varley, Lee Garside, Paula Rennie, Asif Nuttall, Simon Ashworth, Sofie Bech, Fiona Fairclough, Ian Dobson+7
15 Sep 2025callFosdyke Packaging / B-Brain – Demo Tom Ashdown, Hannah Lowe, Sam Entwistle, Fiona Fairclough+1
11 Sep 2025email_threadSales thread, 2 messages Tom Ashdown, Sam Entwistle
26 Aug 2025callFosdyke Packaging / B-Brain – Discovery Tom Ashdown, Sam Entwistle, Beth Varley
15 Aug 2025email_threadSales thread, 3 messages Tom Ashdown, Sam Entwistle
8 Aug 2025dealFosdyke Packaging – New Tom Ashdown, Sam Entwistle

CRMmade from

Contacts

CRMmade from

Evidence trail

Updated 9 Oct 26

hide membership not yet analysed

Key

Source rows
Raw things
People
Organisation
Organisation AI
Pages
AI-written record (ring)
not yet analysed
belongs to the organisation (one line per group)
Size: how many records a group holds

Fosdyke Packaging's pages are written from 3 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 15 AI summaries of 16 raw things (calls, tickets, emails, news), 3 people (3 with an AI write-up) and 3 staff (0 with an AI write-up), shown on 4 pages. 1 AI record in this trail is not yet analysed.

The trail as a list (block, record, entity, raw row)

Activity page block
- Fosdyke Packaging / B-Brain – Discovery entity
  - Fosdyke Packaging entity
    - crm/companies.csv org_072 raw row
  - call_recorder/calls.csv call_072_001 raw row
- Fosdyke Packaging / B-Brain – Demo entity
  - Fosdyke Packaging entity
    - crm/companies.csv org_072 raw row
  - call_recorder/calls.csv call_072_002 raw row
- Fosdyke Packaging / B-Brain – Proposal entity
  - Fosdyke Packaging entity
    - crm/companies.csv org_072 raw row
  - call_recorder/calls.csv call_072_003 raw row
- Fosdyke Packaging / B-Brain – Negotiation entity
  - Fosdyke Packaging entity
    - crm/companies.csv org_072 raw row
  - call_recorder/calls.csv call_072_004 raw row
- Fosdyke Packaging – New entity
  - Fosdyke Packaging entity
    - crm/companies.csv org_072 raw row
  - crm/deal_line_items.csv deal_072_01:1 raw row
  - crm/deal_line_items.csv deal_072_01:2 raw row
  - crm/deal_stage_history.csv deal_072_01:1 raw row
  - crm/deal_stage_history.csv deal_072_01:2 raw row
  - crm/deal_stage_history.csv deal_072_01:3 raw row
  - +4 more
- Fosdyke Packaging - Proposal v1 entity
  - Fosdyke Packaging entity
    - crm/companies.csv org_072 raw row
  - document_store/files.csv doc_072_001 raw row
- +14 more
AI opinion page block
- Fosdyke Packaging lost to a competitor AI record
  - Fosdyke Packaging – New entity
    - Fosdyke Packaging entity
      - crm/companies.csv org_072 raw row
    - crm/deal_line_items.csv deal_072_01:1 raw row
    - crm/deal_line_items.csv deal_072_01:2 raw row
    - crm/deal_stage_history.csv deal_072_01:1 raw row
    - crm/deal_stage_history.csv deal_072_01:2 raw row
    - crm/deal_stage_history.csv deal_072_01:3 raw row
    - +4 more
  - Fosdyke Packaging: two proposals, none executed AI record
    - Fosdyke Packaging - Proposal v1 entity
      - Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
      - document_store/files.csv doc_072_001 raw row
    - Fosdyke Packaging - Proposal entity
      - Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
      - document_store/files.csv doc_072_002 raw row
    - Fosdyke Packaging Starter proposal v1 AI record
      - Fosdyke Packaging - Proposal v1 entity
        Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
        document_store/files.csv doc_072_001 raw row
      - Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
    - Fosdyke Packaging Starter proposal AI record
      - Fosdyke Packaging - Proposal entity
        Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
        document_store/files.csv doc_072_002 raw row
      - Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
    - Fosdyke Packaging entity
      - crm/companies.csv org_072 raw row
  - Discovery: scattered customer data AI record
    - Fosdyke Packaging / B-Brain – Discovery entity
      - Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
      - call_recorder/calls.csv call_072_001 raw row
    - Fosdyke Packaging entity
      - crm/companies.csv org_072 raw row
  - Demo on Fosdyke's own data AI record
    - Fosdyke Packaging / B-Brain – Demo entity
      - Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
      - call_recorder/calls.csv call_072_002 raw row
    - Fosdyke Packaging entity
      - crm/companies.csv org_072 raw row
  - Starter proposal walk-through AI record
    - Fosdyke Packaging / B-Brain – Proposal entity
      - Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
      - call_recorder/calls.csv call_072_003 raw row
    - Fosdyke Packaging entity
      - crm/companies.csv org_072 raw row
  - Starter price negotiation AI record
    - Fosdyke Packaging / B-Brain – Negotiation entity
      - Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
      - call_recorder/calls.csv call_072_004 raw row
    - Fosdyke Packaging entity
      - crm/companies.csv org_072 raw row
  - +17 more
ARR journey (not yet analysed) page block
- facts.arr_monthly:org_072 facts table
  - Fosdyke Packaging – New entity
    - Fosdyke Packaging entity
      - crm/companies.csv org_072 raw row
    - crm/deal_line_items.csv deal_072_01:1 raw row
    - crm/deal_line_items.csv deal_072_01:2 raw row
    - crm/deal_stage_history.csv deal_072_01:1 raw row
    - crm/deal_stage_history.csv deal_072_01:2 raw row
    - crm/deal_stage_history.csv deal_072_01:3 raw row
    - +4 more
AI facts page block
- Fosdyke Packaging lost to a competitor AI record
  - Fosdyke Packaging – New entity
    - Fosdyke Packaging entity
      - crm/companies.csv org_072 raw row
    - crm/deal_line_items.csv deal_072_01:1 raw row
    - crm/deal_line_items.csv deal_072_01:2 raw row
    - crm/deal_stage_history.csv deal_072_01:1 raw row
    - crm/deal_stage_history.csv deal_072_01:2 raw row
    - crm/deal_stage_history.csv deal_072_01:3 raw row
    - +4 more
  - Fosdyke Packaging: two proposals, none executed AI record
    - Fosdyke Packaging - Proposal v1 entity
      - Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
      - document_store/files.csv doc_072_001 raw row
    - Fosdyke Packaging - Proposal entity
      - Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
      - document_store/files.csv doc_072_002 raw row
    - Fosdyke Packaging Starter proposal v1 AI record
      - Fosdyke Packaging - Proposal v1 entity
        Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
        document_store/files.csv doc_072_001 raw row
      - Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
    - Fosdyke Packaging Starter proposal AI record
      - Fosdyke Packaging - Proposal entity
        Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
        document_store/files.csv doc_072_002 raw row
      - Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
    - Fosdyke Packaging entity
      - crm/companies.csv org_072 raw row
  - Discovery: scattered customer data AI record
    - Fosdyke Packaging / B-Brain – Discovery entity
      - Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
      - call_recorder/calls.csv call_072_001 raw row
    - Fosdyke Packaging entity
      - crm/companies.csv org_072 raw row
  - Demo on Fosdyke's own data AI record
    - Fosdyke Packaging / B-Brain – Demo entity
      - Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
      - call_recorder/calls.csv call_072_002 raw row
    - Fosdyke Packaging entity
      - crm/companies.csv org_072 raw row
  - Starter proposal walk-through AI record
    - Fosdyke Packaging / B-Brain – Proposal entity
      - Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
      - call_recorder/calls.csv call_072_003 raw row
    - Fosdyke Packaging entity
      - crm/companies.csv org_072 raw row
  - Starter price negotiation AI record
    - Fosdyke Packaging / B-Brain – Negotiation entity
      - Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
      - call_recorder/calls.csv call_072_004 raw row
    - Fosdyke Packaging entity
      - crm/companies.csv org_072 raw row
  - +17 more
Contacts page block
- Sam Entwistle entity
  - Fosdyke Packaging entity
    - crm/companies.csv org_072 raw row
  - crm/contacts.csv per_7201:org_072 raw row
- Beth Varley entity
  - Fosdyke Packaging entity
    - crm/companies.csv org_072 raw row
  - crm/contacts.csv per_7202:org_072 raw row
- Fiona Fairclough entity
  - Fosdyke Packaging entity
    - crm/companies.csv org_072 raw row
  - crm/contacts.csv per_7203:org_072 raw row
Open deals (not yet analysed) page block
- Fosdyke Packaging entity
  - crm/companies.csv org_072 raw row
Documents page block
- Fosdyke Packaging - Proposal v1 entity
  - Fosdyke Packaging entity
    - crm/companies.csv org_072 raw row
  - document_store/files.csv doc_072_001 raw row
- Fosdyke Packaging - Proposal entity
  - Fosdyke Packaging entity
    - crm/companies.csv org_072 raw row
  - document_store/files.csv doc_072_002 raw row
hero page block
- Fosdyke Packaging lost to a competitor AI record
  - Fosdyke Packaging – New entity
    - Fosdyke Packaging entity
      - crm/companies.csv org_072 raw row
    - crm/deal_line_items.csv deal_072_01:1 raw row
    - crm/deal_line_items.csv deal_072_01:2 raw row
    - crm/deal_stage_history.csv deal_072_01:1 raw row
    - crm/deal_stage_history.csv deal_072_01:2 raw row
    - crm/deal_stage_history.csv deal_072_01:3 raw row
    - +4 more
  - Fosdyke Packaging: two proposals, none executed AI record
    - Fosdyke Packaging - Proposal v1 entity
      - Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
      - document_store/files.csv doc_072_001 raw row
    - Fosdyke Packaging - Proposal entity
      - Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
      - document_store/files.csv doc_072_002 raw row
    - Fosdyke Packaging Starter proposal v1 AI record
      - Fosdyke Packaging - Proposal v1 entity
        Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
        document_store/files.csv doc_072_001 raw row
      - Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
    - Fosdyke Packaging Starter proposal AI record
      - Fosdyke Packaging - Proposal entity
        Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
        document_store/files.csv doc_072_002 raw row
      - Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
    - Fosdyke Packaging entity
      - crm/companies.csv org_072 raw row
  - Discovery: scattered customer data AI record
    - Fosdyke Packaging / B-Brain – Discovery entity
      - Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
      - call_recorder/calls.csv call_072_001 raw row
    - Fosdyke Packaging entity
      - crm/companies.csv org_072 raw row
  - Demo on Fosdyke's own data AI record
    - Fosdyke Packaging / B-Brain – Demo entity
      - Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
      - call_recorder/calls.csv call_072_002 raw row
    - Fosdyke Packaging entity
      - crm/companies.csv org_072 raw row
  - Starter proposal walk-through AI record
    - Fosdyke Packaging / B-Brain – Proposal entity
      - Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
      - call_recorder/calls.csv call_072_003 raw row
    - Fosdyke Packaging entity
      - crm/companies.csv org_072 raw row
  - Starter price negotiation AI record
    - Fosdyke Packaging / B-Brain – Negotiation entity
      - Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
      - call_recorder/calls.csv call_072_004 raw row
    - Fosdyke Packaging entity
      - crm/companies.csv org_072 raw row
  - +17 more
- facts.reconciliation_t0:org_072 facts table
  - Fosdyke Packaging – New entity
    - Fosdyke Packaging entity
      - crm/companies.csv org_072 raw row
    - crm/deal_line_items.csv deal_072_01:1 raw row
    - crm/deal_line_items.csv deal_072_01:2 raw row
    - crm/deal_stage_history.csv deal_072_01:1 raw row
    - crm/deal_stage_history.csv deal_072_01:2 raw row
    - crm/deal_stage_history.csv deal_072_01:3 raw row
    - +4 more
  - Fosdyke Packaging entity
    - crm/companies.csv org_072 raw row
- Fosdyke Packaging entity
  - crm/companies.csv org_072 raw row
- Signals: Fosdyke Packaging signals (no model)
  - Fosdyke Packaging entity
    - crm/companies.csv org_072 raw row
  - Fosdyke Packaging entity
    - crm/companies.csv org_072 raw row
Key facts page block
- facts.reconciliation_t0:org_072 facts table
  - Fosdyke Packaging – New entity
    - Fosdyke Packaging entity
      - crm/companies.csv org_072 raw row
    - crm/deal_line_items.csv deal_072_01:1 raw row
    - crm/deal_line_items.csv deal_072_01:2 raw row
    - crm/deal_stage_history.csv deal_072_01:1 raw row
    - crm/deal_stage_history.csv deal_072_01:2 raw row
    - crm/deal_stage_history.csv deal_072_01:3 raw row
    - +4 more
  - Fosdyke Packaging entity
    - crm/companies.csv org_072 raw row
- Fosdyke Packaging entity
  - crm/companies.csv org_072 raw row
- Signals: Fosdyke Packaging signals (no model)
  - Fosdyke Packaging entity
    - crm/companies.csv org_072 raw row
  - Fosdyke Packaging entity
    - crm/companies.csv org_072 raw row
- thr_072_0008 entity
  - Fosdyke Packaging entity
    - crm/companies.csv org_072 raw row
  - mailbox/messages.csv thr_072_0008:1 raw row
  - mailbox/threads.csv thr_072_0008 raw row
Evidence trail page block
- Fosdyke Packaging entity
  - crm/companies.csv org_072 raw row
The story (not yet analysed) page block
- not yet analysed AI record
  - Fosdyke Packaging entity
    - crm/companies.csv org_072 raw row
Next step page block
- Win-back approach to Sam Entwistle AI record
  - Fosdyke Packaging lost to a competitor AI record
    - Fosdyke Packaging – New entity
      - Fosdyke Packaging entity
        crm/companies.csv org_072 raw row
      - crm/deal_line_items.csv deal_072_01:1 raw row
      - crm/deal_line_items.csv deal_072_01:2 raw row
      - crm/deal_stage_history.csv deal_072_01:1 raw row
      - crm/deal_stage_history.csv deal_072_01:2 raw row
      - +4 more
    - +17 more
Open tickets (not yet analysed) page block
Profile page block
Sources page block
Platform usage (not yet analysed) page block

Computedmade from

Sources AI · Calls · CRM · Documents · Events · Email · Web

made from

B-Brain is a fictional company; every organisation and person here is invented. Built by site/build_site.py from the site tree, data as of Fri 9 Oct 2026. Help & Support

Data	Records
Organisations	75
People at customers	290
B-Brain staff	40
Calls	784
Email threads	1,169
Support tickets	449
Documents	477
Deals	117
Invoices	101
Events	49
News items	56

Fosdyke Packaging

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Key facts

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Platform usage

Documents

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