Sam Entwistle
Person
Fosdyke Packaging: documents · champion
Sam Entwistle is Head of Business Systems at Fosdyke Packaging and the CRM champion on a Starter opportunity. He joined discovery, demo, proposal and negotiation calls. On 16 Oct 2025 he said the customer was happy with the terms; no executed order form is shown.
Who they are
Insight
Current to 11 Oct 26Sam Entwistle is Head of Business Systems at Fosdyke Packaging and the CRM champion on a Starter opportunity. He joined discovery, demo, proposal and negotiation calls. On 16 Oct 2025 he said the customer was happy with the terms; no executed order form is shown.
Role: Head of Business Systems and CRM champion. He described scattered data across Salesforce, calls, emails and tickets, and expects ten to twelve users across sales, operations and finance.
Influence: he leads the evaluation and was named as main contact for implementation. Beth Varley, the Finance Director, raised the value and cash questions, so budget sign-off sits with her.
Watch: the budget was tight and renewal at standard pricing may be resisted. The evidence does not show whether the order form was signed, and Beth did not reply in the 16 Oct 2025 thread.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Fosdyke Packaging | Head of Business Systems | champion | sam.entwistle@fosdyke.example |
Activity
- 16 Oct 2025email_threadProposal, next steps
+1 - 16 Oct 2025eventBB-Demo webinar
+9 - 15 Oct 2025callFosdyke Packaging / BB-Demo – Negotiation+1
- 8 Oct 2025eventData leaders conference (BB-Demo stand)
+3 - 30 Sep 2025email_threadBB-Demo webinar invitation
- 30 Sep 2025callFosdyke Packaging / BB-Demo – Proposal
- 24 Sep 2025email_threadBB-Demo proposal
- 21 Sep 2025email_threadData leaders conference invitation
- 15 Sep 2025callFosdyke Packaging / BB-Demo – Demo
+1 - 11 Sep 2025email_threadWhen works for the demo?
- 26 Aug 2025callFosdyke Packaging / BB-Demo – Discovery
- 15 Aug 2025email_threadYour data systems
- 8 Aug 2025dealFosdyke Packaging – New