Tom Ashdown

Skovdal Software / BB-Demo – Negotiation

Callcompleted

Skovdal Software: documents logo Skovdal Software: documents · 2025-01-02 14:45

On 2 Jan 2025 Skovdal Software's managing director and accounts payable manager went through Starter terms with BB-Demo: £6,000 implementation, £19,500 subscription, four weeks to go live. They want an early February start and were told to sign by mid-January.

What was said

What this says

Current to 11 Oct 26

On 2 Jan 2025 Skovdal Software's managing director and accounts payable manager went through Starter terms with BB-Demo: £6,000 implementation, £19,500 subscription, four weeks to go live. They want an early February start and were told to sign by mid-January.

What happened: Tom Ashdown and Owen Tallis set out Starter for four connectors and fifteen users, with a £6,000 implementation fee invoiced up front and a £19,500 annual subscription. Sofie Bech and Anders Thomsen asked about go-live, payment timing, extra users, support and refresh.

Customer view: Sofie said they liked what they saw but needed the timeline to work. Anders closed with "That works for us" once the proposal and order form sequence was set out.

Commercial: Support is a four-hour first response on critical issues with six-monthly check-ins. Extra users beyond fifteen were left as a per-user add-on to be sorted later, so the price is not yet agreed.

Watch: The order form must be signed by mid-January for an early February go-live. The evidence does not show a signature or the executed order form.

AI · claude-sonnet-5-5 · 11 Oct 2026

Themes

Current to 9 Oct 26
Theme
Starter tier negotiation
Importance
neutral
Sentiment
positive
Voice
decision-maker

Who was there

BB-Demo

Them

Follow-up

Next steps

Current to 9 Oct 26
  • Tom Ashdown sends the proposal with all terms the day after the call.
  • Tom Ashdown sends the order form early the following week for signature by mid-January.

Risks

Current to 9 Oct 26
  • The go-live in early February depends on the order form being signed by mid-January.
  • Extra users beyond fifteen were left as a per-user add-on with no price agreed on the call.

Opportunities

Current to 9 Oct 26
  • Extra users beyond the fifteen included are an add-on opportunity once the team grows.

Transcript

  1. Tom Ashdown
    Tom Ashdown None
    Sofie, Anders, thanks for taking the call. So we're keen to get this moving, and I wanted to walk through the details with you both.
  2. Sofie Bech
    Sofie Bech None
    Thanks Tom, yes. We liked what we saw. But we want to make sure the timeline works for us.
  3. Owen Tallis
    Owen Tallis None
    That's fair. So what we're looking at is Starter tier for you, four connectors, fifteen users. Implementation fee is six thousand, subscription is nineteen thousand five hundred a year.
  4. Anders Thomsen
    Anders Thomsen None
    And when is implementation complete? When are we live?
  5. Tom Ashdown
    Tom Ashdown None
    So, four weeks from kick-off. We'd start in January, you'd be live by early February.
  6. Sofie Bech
    Sofie Bech None
    Okay. And the six thousand, is that on day one or spread?
  7. Owen Tallis
    Owen Tallis None
    Invoiced up front when we kick off. The nineteen five is annual, due at the start of the year.
  8. Anders Thomsen
    Anders Thomsen None
    Right. And if we need to add more users during the year?
  9. Tom Ashdown
    Tom Ashdown None
    You've got fifteen included. If you add more, that's a per-user add-on. We'd sort that when the time comes.
  10. Sofie Bech
    Sofie Bech None
    Mm. What about support? If something goes wrong?
  11. Owen Tallis
    Owen Tallis None
    Starter gets four-hour first response on critical issues, and we check in with you every six months.
  12. Anders Thomsen
    Anders Thomsen None
    And the data, nightly refresh?
  13. Tom Ashdown
    Tom Ashdown None
    Yeah, every night. Complete by seven in the morning your time, every business day.
  14. Sofie Bech
    Sofie Bech None
    Okay. So to get this live in early February, when do we need to sign?
  15. Owen Tallis
    Owen Tallis None
    Order form signed by mid-January. That gives us time to set up and start proper.
  16. Sofie Bech
    Sofie Bech None
    And if we want to move forward, what's the next step?
  17. Tom Ashdown
    Tom Ashdown None
    I'll get a proposal over to you by tomorrow with all the terms. You review, ask any questions, and we'll get the order form to you by early next week.
  18. Anders Thomsen
    Anders Thomsen None
    That works for us.
  19. Owen Tallis
    Owen Tallis None
    Brilliant. I'll make sure Tom sends that over first thing. Cheers, all.

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