Brindlecote Insurance Brokers / BB-Demo – Renewal
Callcompleted
Brindlecote Insurance Brokers: documents · 2024-05-02 09:15
On 2024-05-02 Nell Ashcombe confirmed Starter would renew at £19,500 with no price increase, quarterly billing, same users and connectors. Ravi Atherton said they were happy with Starter. Daniel Okafor was to send the order form.
What was said
What this says
Current to 11 Oct 26On 2024-05-02 Nell Ashcombe confirmed Starter would renew at £19,500 with no price increase, quarterly billing, same users and connectors. Ravi Atherton said they were happy with Starter. Daniel Okafor was to send the order form.
What happened: Daniel Okafor, Nell Ashcombe (CEO) and three customer people discussed the renewal. Ed Duckworth said brokers ask the brain questions most days and it has changed how they prep for renewals.
Customer view: Ravi Atherton, Chief Operating Officer, asked whether there would be a price increase. Told no, he said they were happy with Starter.
Commercial: Nell said £19,500 is locked in while they stay on Starter, quarterly, with fifteen users and four connectors. Growth was mentioned at £44,000 but not pursued.
Watch: The price promise covers the renewal year only, and this call does not show the signed outcome or later terms.
Themes
Current to 9 Oct 26Who was there
BB-Demo
Them
Follow-up
Next steps
Current to 9 Oct 26- Daniel Okafor to send the renewal order form on the same terms.
- Customer to sign by the end of May so the subscription continues without a gap.
Risks
Current to 9 Oct 26- Ravi's price increase question shows price sensitivity at the next renewal.
- The price lock was tied to staying on Starter, so later repricing is not covered by this call.
Opportunities
Current to 9 Oct 26- Growth tier at £44,000 was raised but the customer showed no interest in moving.
Transcript
Daniel Okafor NoneMorning, all. Thanks for making the time. Your subscription is up for renewal on first of June, and I wanted to check in on how the year's gone and talk through next steps.
Ed Duckworth NoneIt's been great. People are using it regularly. We've gotten a lot of value.- Daniel Okafor NoneThat's what we like to hear. I know Nell wanted to join this call too. Nell, you there?
Nell Ashcombe NoneI'm here. How's Brindlecote getting on?- Ed Duckworth NoneReally well. The brokers are asking questions of the brain most days. It's changed how we prep for renewals.
- Nell Ashcombe NoneExcellent. So when we look at your renewal, you're at nineteen five annually. You've been with us for a year, so you've had the new customer discount we gave you. Assuming we renew, that's your rate for the next year as well.
Ravi Atherton NoneNo price increase?- Nell Ashcombe NoneNot for renewal. The nineteen five is locked in as long as you're on Starter tier.
Zoe Nuttall NoneGood. And the quarterly billing continues?- Daniel Okafor NoneYes, if you want it. Same structure as the first year.
- Ed Duckworth NoneSo it's the same deal, another year?
- Nell Ashcombe NoneExactly. Nineteen five a year, payable quarterly, same fifteen users, same four connectors. You can keep going, or if you want to grow, we'd move you to Growth, which is forty-four thousand and opens up more features.
- Ravi Atherton NoneWe're happy with Starter. What do we need to do?
- Daniel Okafor NoneI'll send you a renewal order form. It's the same terms as this year. You sign it, and we'll continue from first of June.
- Zoe Nuttall NoneWhen do you need it signed?
- Daniel Okafor NoneEnd of May would be ideal, so we can make sure the subscription is live on the first of June. No gap.
- Ed Duckworth NoneWe can do that.
- Nell Ashcombe NoneGreat. Daniel, send the form. And Ed, any last questions?
- Ed Duckworth NoneNo, I think we're good. Thanks.
- Daniel Okafor NoneBest wishes. Speak soon.